The advantage of using Social Media for Your Business are as:-
1. Increase your brand awareness.
2. Help you to increase website traffic.
3. Make increase in sale of product.
4. Improve your Search Engine Ranking.
5. Higher Conversion Rates.
6. Better Customer Satisfaction.
7. Social media is cost-effective.
Definitely, you should use the social media platform but in accordance you should have proper information which platform to use.
In my case I have chosen the Facebook platform for promotion of business. Because, I feel it is the appropriate place to promote the my business.
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