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Ad rotation is the way we deliver your ads on both the Search Network and the Display Network
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A little reminder, behind the term Ads rotation hides the mechanics that will promote the display of any ads related to your campaign. And so, mechanically, your performance. If this parameter is an important optimization factor, it is also relatively complex to master. That's why, Google Adwords announces a triple update , intended to simplify drastically this action.
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It is the practice of rotating your ads every time a single webpage is loaded. Every loading will display a different ad on your webpage.
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Originally Posted by
albertocosta
What is ad rotation?
Ad rotation is the way we deliver your ads on both the Search Network and the Display Network
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