What Are The Advantages And Disadvantages of PPC?

[gunjanjain]

Hello friends,

What Are The Advantages And Disadvantages of PPC?

[Hostfinch]

Pay-Per-Click Advertising or PPC is an online marketing technique that allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost.

Advantages
PPC is simple and can generate traffic quickly.
PPC campaign results are easy to measure.
PPC allows you full control.
PPC Ads are cost-effective.
PPC Ads can be adjusted easily


Disadvantages
PPC can cost a lot if you can’t manage the campaign properly.
PPC can generate junk traffic.
PPC campaigns are not always successful.