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Thread: What are the basics of SEO?

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    Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Search Engine Optimization has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts.

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    Member Mary Martin's Avatar
    Join Date
    Apr 2018
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    Ontario
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    Basic search engine optimization (SEO) is fundamental and essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
    The goal of foundational SEO isn’t to cheat or “game” the search engines.
    The purpose of SEO is to:
    • Create a great, seamless user experience.
    • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

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