Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).
The different types of keywords are majorly classified into 5 types.
1. Generic Keywords:
The single term or word in ‘general’ that have a meaning but doesn’t specify anything. This is called as Generic Keyword. For example ‘Digital’, ‘marketing’ or even ‘Digital marketing’ falls under this category. This type of keywords have really high search volume but to attain a high position in search engine for ‘generic keywords are really very hard.
2. Informative Keywords:
The keyword that is basically a question of its own is the perfect meaning of Informative Keywords. The keyword used by only those type of users who are looking for a direct answer to their query. The example for such keyword is ‘What is Digital Marketing?’ or ‘Digital Marketing means’.
3. Short-Tail Keywords:
The little-elaborated form of a generic keyword can be considered as short-tail keywords. Also, the short tail keywords describe or give little more knowledge of what the keyword is related to. For example, The term ‘Digital Marketing’ is a generic keyword. By adding words like ‘training’, ‘service’ or ‘company’ will result in the short tail keywords like ‘Study permit consultants’, ‘Immigration Consultant Service’,.
4. Long-Tail Keywords:
The 3-4 words all together form one keyword, known as ‘Long Tail Keyword’. The increase in competition categorized the search terms to reach the curated audience. The long tail keywords are more effective than other keywords. The longer the keyword is, the accurate result you’ll get to see. For example ‘Best Digital Marketing service’ or ‘degree colleges for boys’.
5. Geo-Targeted Keywords:
The Google Algorithm update ‘Pigeon’ brought a change to the SERP bringing location-based results. Then the usage of keywords specifying the location in it came into notice. This type of keywords has a location or area specified in it. For example ‘Immigration Consultant Edmonton
’ or ‘Study permit consultants edmonton’.
Keyword research in SEO is the process of finding and analyzing the words and phrases people use in search engines. It helps you understand what your target audience is searching for so you can create content that matches their needs. By identifying high-traffic and relevant keywords, you can optimize your website, making it more likely to appear in search results. Effective keyword research involves finding a balance between popular search terms and less competitive ones, allowing your content to rank higher and attract more visitors. It's a crucial step in improving your website’s visibility and driving organic traffic.
Search queries for the same topic, product, or service share some common words. These common words are called keywords. There can also be keyphrases - combination of 2 or more words. Largely, the process of finding such keywords or keyphrases for any specific topic, product, or service is called keyword research.
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