Since the last Penguin 4.0 (Real-time) update, lots of things have changed in terms of quality backlinks. Bad backlinks have remained the same, though, even if they were created some time ago with no intent to harm a website, or there was an arranged negative SEO attack or maybe a spammy link-building campaign, with the purpose to rank high & fast. We’ve tackled this matter before, yet, we felt the need of updating this topic for 2018.
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