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Thread: What are SERP and DA

  1. #1

  2. #2
    Senior Member
    Join Date
    May 2023

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    Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.

  3. #3

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    The Search Engine Results Page (SERP) is the outcome displayed by a search engine when a user enters a search query, commonly featuring a mix of unpaid organic search results and paid advertisements, including pay-per-click (PPC) ads. On the other hand, Domain Authority (DA), a metric created by Moz, serves as a predictive measure of a website's ability to achieve higher rankings in search engine result pages (SERPs) on a scale of one to 100, where higher scores indicate an increased probability of ranking prominently.

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