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PPC or Pay Per click is the online advertising while CPC or Cost Per Click is the metric used to measure those clicks.
Last edited by aanyajack; 07-15-2023 at 06:24 AM.
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Although PPC and CPC are indeed used together in marketing campaigns, they are not one and the same.
PPC serves as a paid advertising method where advertisers pay a certain amount when their ad is clicked on, whereas CPC serves as a financial metric to measure the overall cost of each advertisement click for the campaign.
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Pay-per-click marketing is a common form of online advertising that is used today to drive traffic from search engines and increase sales conversions.
cost-per-click is a financial metric that represents the amount you pay for every click in your PPC campaign.
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PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.
CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives.
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