In this article, we're going to talk about some of the digital marketing tools you need to have on your business tool belt. It doesn't matter if you are a newbie or a seasoned pro. A digital marketing tool is something you simply can't do without if you want to be successful online. But in order to succeed online, you have to know the right tools to use.


What digital marketing tools can you use? Well, let's get into it. I've set out to layout a shortlist of helpful tools for marketers of all sizes. After all, no two online marketing teams are ever created alike.

Digital Marketing Tools by Strategy: Content Marketing/Search Engine Optimization. This is a must for any serious marketer. Content Marketing is a platform that allows you to tap into your customers to help promote your website. Search Engine Optimization (SEO) helps you boost your conversions and bring more traffic to your site. When used together, these are some of the best digital marketing tools to have on your platform.

Digital Marketing Tools by Site Audit. This is a great digital marketing tool for when you want to dig deeper and find out what is really going on with your website. With a site audit tool, you'll discover the problems, issues, or weak areas on your site and then create a solution to help boost your conversions. When you find a problem you can then optimize your content, and your page to make sure you get those conversions moving forward.

Digital Marketing Tools by Google Analytics. Google Analytics is a free platform that you can integrate into your online marketing efforts. This gives you real-time reports of how many people are visiting your website, how long they stay, how often they visit, and other data. This is one of the most valuable digital marketing tools to have on your platform because it not only gives you information but also makes it easy for you to analyze and make changes if need be.

Google Analytics: Another powerful digital marketing tool is Google analytics. This is a free tool that gives you information on how many people are visiting your site, how they got there, how long they spent on your site, and other useful data. With this information, you can start to create strategies to increase your conversions and increase your revenue stream. You can also analyze the campaigns that you are running and see what worked and what did not. This makes it easy to fine-tune your campaigns and increases your chances of success. Using a self-service platform like Sprout Social will give you a powerful analytical tool that you can use to maximize your profits in no time.