Which of the two - Branded & Non-Branded Keywords influence search more?
Which of the two - Branded & Non-Branded Keywords influence search more?
Non branded keywords matters the most for search engines & they are valuable for your business too. They drives most of the traffic to your site.
I think branded keywords are more important as they have more searches and generates more traffic to your website from search engines.
Both branded and non-branded keywords matters for SEO, however their uses differ in some cases. As we know in branded keywords they help bring traffic directly to a company’s websites so there is little competition but in non branded things are quite different as there is a lot of competition in SERP.
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