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Thread: Negative Keywords

  1. #1
    Junior Member
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    Negative Keywords



    What is negative keyword, why should I use it and how it is significant in PPC strategy?

  2. #2
    Member VictorVictories's Avatar
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    Is this useful / helpfull? Yes | No
    A negative keyword is that word or phrase that permits one to filter out those viewers to whom their ads will be served to in the SERPs. After one has decided that a term is inappropriate to their campaign, one can add that term as a negative keyword
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