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Thread: What Is The Difference Between The Google Broad Match And Google Exact Match Formats

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    Member asad1997's Avatar
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    What Is The Difference Between The Google Broad Match And Google Exact Match Formats



    What Is The Difference Between The Google Broad Match And Google Exact Match Formats When Selecting Keywords For Seo?

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    Banned vijaykl32's Avatar
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    Ads may show on searches that match the exact term or are close variations of that exact term. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar differences between the query and the keyword. Exact match is designated with brackets ([red shoe]).

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    Junior Member gauravkp32's Avatar
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    In Broad match keyword the you get more reach while Exact match Keywords are more Focused and the reach is also less as compared to the Broad Match keywords.

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