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A word or image in a computer document that you can click to move to a related website.

Page speed measures how long it takes for content on a particular web page to load. This term is easily confused with other words related to website optimization, such as "site speed," which refers...

Create a list of all backlinks.
Analyze the quality of all links.
Follow the link you want to remove.
Start talking to the webmaster and disavow the link.

A favicon is a small 16x16 pixel icon used in web browsers to represent a website or webpage. Short for "favorite icon," favicons are usually displayed on a tab at the top of a web browser, but they...

Paid keywords are keywords that you bid on in Google Ads. You pay Google for each click to appear in sponsored actions for keywords related to your business. In the Paid Search report, Ahrefs shows...

Google Penalties are penalties for websites whose content conflicts with the marketing practices implemented by Google. This penalty could be due to an update to Google's ranking algorithm, or a...

Writing for humans first, search engines second.
Use targeted keywords in all the right places.
Focus on User Experience (UX
Focus on building relevant links.
Format the content of...

Page speed measures how long it takes for content on a particular web page to load. This term is easily confused with other words related to website optimization, such as "site speed," which refers...

Meta tags are snippets of text that describe the content of a page; meta tags do not appear on the page itself, but only in the page's source code. Meta tags are essentially small content descriptors...

Domain Authority (DA) is a ranking metric that you can use to predict your site's ranking on search engines. It was created by Moz and assigned a score from 1 to 100. Therefore, if your website...

Keyword research is the process by which you study the popular search terms that people enter into search engines like Google and strategically include them in your content so that your content...

Instagram Reels.

Search Engine Optimization (SEO).
Content Marketing.
Email Marketing.
Social media marketing.
Pay Per Click (PPC).
Affiliate Marketing.
Native ads, such as Instagram ads and...

Copy the best backlinks from your competitors.
Analyze competitor mentions.
Use infographics to build backlinks.
Guest blogger.
Build a solid internal link structure.
Advertise and...

Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they spend on your website or app, and the events they fire there. Each...

Keep your domain private. You may not realize it, but when you register your website's domain name (www.YourName.com), if you don't make it private, your email address is a public record.
Use a...

Backlinks are also known as hyperlinks or inbound links. In SEO, backlinks are incoming links to your own web page from other pages on the web. Google sees these backlinks as a "seal of approval"...

A domain extension is a combination of characters following a period in a URL. For example, in GoDaddy.com, .com is the domain extension of the GoDaddy domain name. The five most common domain...

Backlinks are links from one page on one website to another. If someone links to your site, you have backlinks from them. If you link to another website then they will get backlinks from you. For...

Create personalized content.
Build credibility.
raise popularity of brand.
increase sales.
Build stronger customer relationships.
Optimize your time and budget.
Increase traffic to...

Keyword Stuffing.
Hidden Content.
Article Spinning.
Plagiarized or Duplicated Content.
Rich Snippets Spam.
Cloaking.
Doorway Pages.

Keywords in title tags. The title tag is located at the head of the web page and is one of the first lines of code in the document.
Keywords in H1 tags.
Keywords early in the content. ...

Writing for humans first, search engines second.
Use targeted keywords in all the right places.
Focus on User Experience (UX
Focus on building relevant links.
Format the content of...

“Domain Authority (DA) is a search engine ranking score developed by Moz to predict the likelihood that a website will rank in a search engine results page (SERP). Domain Authority scores range from...

SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and...