grewdull04
07-21-2017, 11:46 AM
SEO (Search Engine Optimization) is an increasingly important part of the marketing strategy of any online business. SEO is concerned with improving a website’s visibility on the three main search engines: Google, Bing and Yahoo. Of these three, Google is by far the most dominant search engine.
Basic SEO can be done by anyone who is reasonably confident with how websites work and has a little knowledge of the role of search engines.
However, to truly optimize a website, you’ll need to employ the services of an SEO agency. Here we look at some of the main advantages of using an agency to take care of your SEO.
It’s more complicated than you’d think.
SEO isn’t just about choosing some relevant keywords and using them over and over again on your website. The algorithms that search engines use are complicated and involved. You could teach yourself how they work, or even go on a course, but an SEO agency already has that knowledge and can apply it quickly and effectively.
Let’s take an example, say you run a web design business in the Midlands. You identify ‘web development Birmingham’ as a key word you should include on your site. In order to beat your competitors in the search engine results, you just create a few new pages and type ‘web development Birmingham’ over and again, right? Wrong. Google in particular will punish such blatant attempts to manipulate the search results.
In fact, your chosen keywords need to be sprinkled throughout your site and included as naturally as possible. They need to be in the product descriptions, blogs and information pages of your site, but you mustn’t over do it.
SEO agencies know how best to include your keywords and can provide content for you, or advise on you on creating your own. They can also help you identify the best keywords to use.
Save yourself some time.
Once you start the task of optimizing your website you’ll soon find that’s in a pretty time-consuming, and sometimes even slightly addictive, process. Do you want to be checking the search engine results or writing blogs all day, or is your time better spent sourcing new lines, making sales or speaking to potential customers?
SEO agencies will provide regular reports about how the strategy is performing, leaving you to get on with the day to day running of your business.
Get it done right.
Dabbling with SEO, when you don’t fully know what you’re doing, can actually harm your site in terms of search visibility. SEO agencies have done it all before and have procedures in place to quickly and efficiently apply an SEO strategy.
SEO agency Birmingham (http://www.creativeideaz.co.uk/search-engine-optimisation/) is usually web developers as well, and they can alter the structure of your site to make it more searches engine-friendly. For example, Google likes a website with no broken links and plenty of internal links. SEO specialists also know how to best name your pages and how much extra content you should have on the site.
Search engines also like dynamic websites that change frequently (only slightly, not a complete overhaul) which is why including a blog on your site is such as good idea. SEO agencies can advise you on how often new content should be added, and can provide ideas for articles and blogs, or even provide the actual copy itself.
Decent copy needs to be completely original – copy and pasting chunks of text from other sites will not work – and it also needs to naturally include your keywords, usually at a rate of about one or two keywords or phrases every 500 words or so.
If you’re a start up you may not be able to afford an SEO agency straight away but as soon as you can – get that site optimized, your competitors will be.
Source: Click Here (http://www.artipot.com/articles/2071735/benefits-of-an-seo-agency.htm)
Basic SEO can be done by anyone who is reasonably confident with how websites work and has a little knowledge of the role of search engines.
However, to truly optimize a website, you’ll need to employ the services of an SEO agency. Here we look at some of the main advantages of using an agency to take care of your SEO.
It’s more complicated than you’d think.
SEO isn’t just about choosing some relevant keywords and using them over and over again on your website. The algorithms that search engines use are complicated and involved. You could teach yourself how they work, or even go on a course, but an SEO agency already has that knowledge and can apply it quickly and effectively.
Let’s take an example, say you run a web design business in the Midlands. You identify ‘web development Birmingham’ as a key word you should include on your site. In order to beat your competitors in the search engine results, you just create a few new pages and type ‘web development Birmingham’ over and again, right? Wrong. Google in particular will punish such blatant attempts to manipulate the search results.
In fact, your chosen keywords need to be sprinkled throughout your site and included as naturally as possible. They need to be in the product descriptions, blogs and information pages of your site, but you mustn’t over do it.
SEO agencies know how best to include your keywords and can provide content for you, or advise on you on creating your own. They can also help you identify the best keywords to use.
Save yourself some time.
Once you start the task of optimizing your website you’ll soon find that’s in a pretty time-consuming, and sometimes even slightly addictive, process. Do you want to be checking the search engine results or writing blogs all day, or is your time better spent sourcing new lines, making sales or speaking to potential customers?
SEO agencies will provide regular reports about how the strategy is performing, leaving you to get on with the day to day running of your business.
Get it done right.
Dabbling with SEO, when you don’t fully know what you’re doing, can actually harm your site in terms of search visibility. SEO agencies have done it all before and have procedures in place to quickly and efficiently apply an SEO strategy.
SEO agency Birmingham (http://www.creativeideaz.co.uk/search-engine-optimisation/) is usually web developers as well, and they can alter the structure of your site to make it more searches engine-friendly. For example, Google likes a website with no broken links and plenty of internal links. SEO specialists also know how to best name your pages and how much extra content you should have on the site.
Search engines also like dynamic websites that change frequently (only slightly, not a complete overhaul) which is why including a blog on your site is such as good idea. SEO agencies can advise you on how often new content should be added, and can provide ideas for articles and blogs, or even provide the actual copy itself.
Decent copy needs to be completely original – copy and pasting chunks of text from other sites will not work – and it also needs to naturally include your keywords, usually at a rate of about one or two keywords or phrases every 500 words or so.
If you’re a start up you may not be able to afford an SEO agency straight away but as soon as you can – get that site optimized, your competitors will be.
Source: Click Here (http://www.artipot.com/articles/2071735/benefits-of-an-seo-agency.htm)