Gmail sound notiffication when new mail match criteria

[Fli]

Hello, please anyone knows if there is a way to get notiffied when new email arrive that match some criteria?

I mean example partial match subject, some sound start playing or some popup message appears on computer screen.

I would also love SMS, but i assume its not cheap.

[Ganvir]

Right-click the extension icon next to Chrome's navigation bar, and choose Options.
Scroll down to the Notifications section and make sure Play alert sound for new emails is selected.
Change the sound using the drop-down menu.
Exit the window when you're done.