Search ads vs Display network

[jjohanson]

i want to know about that which are beneficial for business purpose in ppc ads - search ads or display network ads ?

[Fli]

i dont tink there is any difference if the price per click is same for both: search ad and content ad

[webc]

Usually search ads are more expensive

[randiv]

In my point of view, both are useful, But I prefer search ads.

[jjohanson]

Got It, Thanks for replying the informative information.

[techpro]

Both are beneficial depends on your requirement .....Usually for mass selling and to achieve brand awareness, display networks ads are beneficial as they covers large audience where as search ads are good for lead generations. It doesn't mean that search ads are not good for brand awareness and mass selling but display keeps an edge

[avanti]

while search ads are all about Google, the display network has nothing to do with searching on a search engine platform. The biggest difference is that your ads won't be limited to appearing in one place but will be displayed across different websites that users are browsing on across the web.

[flipper]

Both are good if you know how to optimize your campaigns.