EvaDav - Global Advertising Network (Native, Push, In-page, Popunder)

[EvaDav]

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Evadav is a leading advertising platform trading natives ads, push notifications, in-page messages and popunder on CPM and CPC bases. Serving 3+ billion impressions per day we strive to be best in class. We offer bespoke technology, a 24-7 client care service with dedicated account managers and a wide range of ad formats and payment options to suit you. We believe your business deserves nothing less. At Evadav we take pride in partnering with you to help your business bloom. Let's evolve together! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=startpost12.01)
​
4 AD FORMATS​
✅ Native
✅ Push
✅ In-page
✅ Popunder

THINK BIG - GLOBAL WORLDWIDE COVERAGE AND UNIQUE AUDIENCE​
Get access to over 75000 publishers, advertisers, and direct sites

FORGET ABOUT AD FRAUD​
In-house fraud filters and optimization intelligence systems take care of each click preventing mislead. Only targeted clicks on your ad.
​
➡️For advertisers​
🔸 over 40K quality direct publishers and site owners;
🔸over 100 billion ad impressions monthly;
🔸loyal and fast moderation and approval of creatives 24/7/365, on average, within 15 minutes;
🔸40+ payment systems;
🔸in-house advertising ecosystem. Including SSP, DSP, DMP, Ad Exchange and Programmatic units, as well as an intelligently optimized AI unit;
🔸referral program - CPA $100;
🔸each click tracked and optimized for your profit!

➡️For publishers​
🔸over 25k quality direct advertisers;
🔸50k+ active campaigns monthly;
🔸24/7/365 support and tech help for explosive monetizing of your traffic;
🔸referral program in the amount of 5%;
🔸instant weekly payouts starting from $25 via 15 payment systems.



Join the advertising platform evadav.com that will take your business and income to a new level! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=startpost12.01)

[EvaDav]

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Monetize traffic with high profit

Push notifications are a top format for monetization, it’s a fact №1. And always has been!

Fact №2 is that we’ve developed a guideline in a world of Evadav push special for all our publishers. Due to which all of you will be able to:


choose a proper push type: native, pop-ups or in-page;
know everything about optimal setup for displaying notifications: with life hacks and expert tips;
earn maximum on your traffic: from “not bad” to ”wow, what a profit”;
figure out all payout models and many other cool things: RevShare, CPА and even open an access of working with Flat Rate model;
and many other cool things.

🚀 Dear publishers, if you’re ready, then we take off to an Evadav wonderful world of push and dream profit!

Read the guide! (https://bit.ly/3lKTuhe?utm_source=internerlifeforum&utm_medium=forums&utm_campaign=guidelinespost_13.01)
Join Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=guidepost13.011)

[planck]

I am trying to open an account with Evadav but, i have not gotten my activation email.

[EvaDav]

I am trying to open an account with Evadav but, i have not gotten my activation email.

Hi!

we have replied you in DM.
Best regards

[planck]

Hi!

we have replied you in DM.
Best regards

Thanks.
I have seen the reply.
I have completed the verification and my campaign is already running.
Campaign ID: 762312

Is there any optimization service; so that, I can rack in the sales.

[EvaDav]

Is there any optimization service; so that, I can rack in the sales.

Hi!
We are glad that you start running your campaign with us. If you have any questions, be sure to contact us. We provide support around the clock in the telegram chat @evadavru or/and by email [email protected].

Best regards

[EvaDav]

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Top verticals, geo, and the most profitable offers of this winter season from Evadav

Nothing’s more important than growth and development. We know it, you know it, all successful companies and partners know it.
So it’s time to remind you of the most significant system updates we’ve issued on evadav.com (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=top_verticals_25.01.22) in 2021, you, advertisers, should definitely be aware of and use them while setting up ad campaigns to get even higher conversions and results.

The most crucial updates:

1. We’ve enhanced the security and safety of personal data in our ad network due to the integration of two-factor Google authentication (https://telegra.ph/EVADAV-NEWS-03-02).
2. We’ve realized a new version of API 2.2 (https://evadav.com/blog/release-announcement#content) due to which you can set up recommended and maximum bids in two clicks.
3. Created and launched the referral program (https://evadav.com/blog/referral-program-for-advertisers-the-way-to-get-higher-profit#content) and loyalty systems (https://evadav.com/blog/partner-loyalty-system-even-more-bonuses-and-profit#content) for advertisers, so that you can earn even more, getting even more tools.
4. Added new payment methods (https://telegra.ph/EVADAV-NEWS-03-31): 40+ payment methods are available to you from any place in the world.
5. To avoid budget overrun we’ve created the option of daily limits (https://telegra.ph/EVADAV-NEWS-03-24) on leads quantity.
6. Finalized the section of creatives’ stats (https://telegra.ph/EVADAV-NEWS-03-24) for your ad campaigns optimization and better creatives’ scaling.
7. Updated the rules for black and white lists (https://telegra.ph/EVADAV-NEWS-03-29): now you can exclude separate sub-sources at a level of each zone.
8. And last but not least: launched Premium Push, In-page (https://evadav.com/blog/evadav-premium-traffic-for-advertisers#content), Popunder (https://evadav.com/blog/premium-popunder-traffic-for-advertisers#content) traffic for even better conversion and results.

Plans for system upgrades in 2022 are huge, therefore growth and development with us are guaranteed!

The most effective verticals of winter 2022

What can be better than updates and enhancement of working tools? Only top geo and verticals – up-to-date and working best for you and your wallet.

And sure, the most profitable offers of the season are waiting for you in the Evadav ad network! Be ready to start the most fruitful campaigns of the winter 2022 season rich in holidays and big events.

Wake up and let’s go get cosmic profit, cause the traffic now is exactly what one needs.

What verticals are top now and what ad formats do they fit?

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The volumes of popunder and in-page traffic in 2021 grew by 30% in the Evadav system. Moreover, we’ve recently released the option of Premium traffic, which gives even better results. Traffic CR has grown along with it.

As we can see, dating is leading and growing with each year in all formats, and no wonder. Losing other entertainment such as traveling, dining outside, and even e-commerce due to delivery issues made it easier for users to switch to social media. They have more spare time and they are ready to spend more money on online dating. Moreover, Valentine’s day is approaching – the day when a lot of people may feel the most vulnerable and lonely and they seek for a company to brighten up this period.

Sweepstakes traditionally work well with popunder and in-page traffic, however, there are few changes in preferable prizes among users. For instance, the iPhone lost its popularity while cash rewards and other products hit the top. We can also see that the best results are shown by context-relevant offers of lotteries during holidays.

Betting and gambling will even more actively show great results this season, because this February 2022 Beijing Winter Olympics will take place. Huge amount of fans will be watching hockey, figure skating, biathlon and, sure thing, they’ll be making bets. Therefore these verticals are good at almost any format.

Crypto. Considering the current uncertain pandemic and lockdown situation cryptocurrency vertical joins the above mentioned list. We already observe this tendency and recommend testing crypto-offers.

According to current tendencies we can say that Utilities and Software will be holding their positions in push-traffic and native ads.

⚠️ Create unique evadav creatives your audience won’t miss out on.

For instance, antivirus is especially in demand in Tier 1 countries. Users from these countries care about security and safety during the winter festive season the most. Norton AntiVirus utility will be to the point as it protects devices from viruses and hacks.


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Also, we can observe the growth of audience interest in downloading apps, games, etc.

Devices start working slower or don’t work properly and the software as CleanMyMac and similar ones, which clean and fasten devices’, will be actual as never before.


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Ecommerce shows itself especially great with in-page and native formats. 2021 became a new round of development for electronic commerce. Most of the sellers and customers transferred to online shopping due to coronavirus pandemic prolongation. As traffic volumes are growing new offers appear.

Based on the above mentioned data it’s worth using time-proven verticals for a good earning. However, we recommend not to miss out the opportunity of testing new verticals which are rapidly growing: Crypto, Cybersport and NFT. We’re sure the results won’t take long.

Geo to be considered this winter

It’s not obvious, which geo are fruitful and which ones are not. Thus we decided to shed light on this crucial part of settings.

Top Geo:


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When it comes to push and popunder formats, you can definitely profit if you target Russia or Brazil – these countries show great growth since the pandemic started and placed top positions. Though advertisers amount continues to grow and it enhances the competition and rates accordingly.

Mexico and Columbia work well with in-page ads.

And the most popular geo working with all formats for dating vertical are USA and Tier 1 countries.

Winter lowers the efficiency of several geo: India and Indonesia in native and popunder, and German and Italy – in push. Test these zones properly before you launch your ad campaigns. But, unique offers in India can work with the lower payouts, it needs to be tested.

Don’t worry if your favorite zones don’t work as usual, they will recover the soonest. And at the moment you better test new offers, geo. It’s time to discover new working schemes.

What tools are better be used

Keep in mind, your favorite settings may not bring you desired results. Develop an alternative plan – new zones, you can test and launch new evadav campaigns on. And be ready to eat that frog if you want to get results.

Don’t forget great results shown by automated rules in 2021 – it’s a unique tool helping to grow the conversion and avoid budget waste.


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And along with black/white lists and postback your campaigns can gain decent results.


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Evadav recommendations:

1. The most popular cross-format verticals in 2022 are still Dating, Ecommerce, Gambling and Betting. Therefore use classic to get good profit.

2. New verticals such as Crypto, Cybersport and NFT will be expanding, therefore you better consider them and start testing them now.

3. We forecast popularity growth of in-page and popunder traffic (which we’re actively improving). Thus in 2022 you, our dear evadav advertisers, will have even more opportunity to work with quality and converting traffic at a lower price.

Stay tuned, test time-proven and new verticals, don’t be afraid to step out of your comfort zone – it’s the place where new opportunities and rapid growth live.

Should you have any questions – we’re always ready to answer them and assist you 24/7.

Launch campaigns right now with Evadav! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=top_verticals_25.01.22)

[EvaDav]

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Trackers as an effective automation tool


If you’re working with digital ads, then you know how crucial it is to plan campaigns properly and cut non-effective ads off. And doing it manually, especially when ads are more than 2-3, is too complicated and time-consuming.

To automate and simplify advertisers’ work, one should use trackers, which provide detailed analytics and compile data necessary for a decision whether to stick to certain ads or not.

In this article, we’ll break down all the required information about trackers for easy work with traffic. Do you need them? Let’s get to know it.

Join those who already work and earn with Evadav! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trackers_for_advertisers_10.02.22)

What are trackers?

Tracker is a program automating ad campaigns’ data collection, processing, and analysis. Most trackers are not limited to these functions, but have additional features like splitting your traffic to hide it from moderators (show your target audience one content and to platform moderators - another one) or banning bots.

Trackers can be:

➡️ Cloud
They are on the owners’ service side. High data rate and no need to know technical specs to set it up.
➡️ Server
Are being installed on the customer’s hosting or server. Benefits: prompt response, unlimited traffic volume, data is saved on your server automatically.

⚠️ Server trackers are cheaper and beneficial for those who work with big traffic volumes. And cloud trackers are more functional and efficient.

Trackers’ main functions:
– incoming and outcoming traffic tracking;
– split-testing;
– user data collection;
– landing pages and pre-landers work tracking;
– blocking bots;
– analyzes the efficiency of offers, creatives, ad campaigns, and ads.

These are the basic functions, even for free software. However, most trackers include many other useful features which not only analyze ads but also make the whole work simple.

Why do advertisers need to use trackers?


A good tracker will allow you to automate routine and free your time. You’ll be able to:
✅ Check bundles’ efficiency. Tracker collects data from all added sources, compares efficiency and conversion. All analytics are in one interface. You only need to compare.
✅ Get maximum profit. You’ll be able to split and redirect traffic on different offers, to raise a conversion. Splitting is available in terms of language, geo, operators, OS, etc.
✅ Redirect traffic in two clicks. You don’t need to stop ad campaigns to redirect traffic or change the partner system. All can be done inside the tracker.
✅ Set up automatic change of partnership system. If you reach the lead limit in one partner system, the tracker will redirect traffic on the same offer in another partner system.
✅ Run tests. To define ad campaign, creative, or landing page efficiency.

It’s a useful, practical, and very handy software that makes the work of Evadav advertisers easier and faster.

Proven top trackers with a discount from Evadav

We’ve made a selection of reliable and functional trackers for you, our advertisers, to pick from. With each of these trackers we’ve set up fast integration just in two clicks. Go to “Traffic Sources” and find our ad network. Also, get a discount with promo code Evadav.

1. Adsbridge (http://Adsbridge.com)

Price:
from $29 to $799. Trial version - 14 days.

Benefits:
– creating and managing ad campaigns in one tab;
– multi-level report system available in real-time;
– report settings: you can switch unwanted parameters off;
– the platform allows working with big traffic volume;
– tracking frauds, bots, etc.

2. AppsFlyer
(http://Appsflyer.com)

Promo code gives you:
Discount up to 50%.

Price:
Individual calculation with a manager

Benefits:
– free package available;
– operation high speed;
– one of the leading trackers;
– full tracking functions set in a free package.

3. Bemob
(http://Bemob.com)

Promo code gives you:
25% discount when paying for a month.

Price:
from $49 to $499. Trial version - 3 months.

Benefits:
– split-testing is available;
– traffic tracking and distribution;
– domain redirecting;
– real-time reports;
– tracking mobile campaigns;
– easy to use.

4. Binom
(http://Binom.org)

Promo code gives you:
40% discount with the payment for the first month.

Price:
$69 per month. Trial - 14 days.

Benefits:

– one of the fastest trackers. One-click is processed in 5-7 ms;
– reports are loaded almost instantly;
– functions are constantly being updated;
– tracker processes big volumes of data quite well;
– tech support works around the clock.

5. Funnelflux (http://Funnelflux.com)

Price:
$99 per month. The first month costs $1.

Benefits:

– fast stats;
– can track without cookie;
– can add an unlimited amount of domains;
– precise data;
– reports can be adjusted up to you;
– you can integrate service with optimizers.

6. Keitaro
(http://Keitaro.io)

Promo code gives you:

Discount up to 50%.

Price:

from $25 to $70. Demo-version is available.

Benefits:
– 30 filters for traffic distribution;
– own landing pages and offers editor;
– protection from bots;
– cloaking is available;
– flexible settings;
– full-featured API.

7. Kintura (http://Kintura.com)

Promo code gives you:
Discount up to 50%.

Price:

from $199 to $999. Demo-version is available for one month.

Benefits:

– incoming data fast processing;
– evaluates user’s behavior;
– unloads data instantly;
– adapts to any vertical;
– tech support around the clock.

8. Landingtrack
(http://Landingtrack.com)

Promo code gives you:

Discount 20% for 2 months. 1 free month if you buy 6 months. And 3 free months - for 12 months purchased.

Price:

from $49 to $499. Demo-version is available in each package.

Benefits:

– all ad campaigns can be automated;
– real-time analytics;
– split-testing is available;
– you can share access to the tracker with your team.

9. Octotracker
(http://Octotracker.com)

Promo code gives you:
30% discount if you pick the “Profi” package and pay for the first month.

Price:
From RUB 2 400 to RUB 8 5000.

Benefits:

– powerful analytics system;
– traffic quality control is available;
– all analytics in one place;
– financial analytics available;
– works with all popular CPA networks.

10. Peerclick (http://Peerclick.com)

Promo code gives you:
$50 on your balance.

Price:
from $99 to $649. Free version of 100 000 events.

Benefits:
– protections from bots and moderators;
– low price;
– high processing speed - up to 1 mln clicks per day;
– you can work with mobile traffic.

11. Redtrack (http://Redtrack.io)

Promo code gives you:
Discount up to 50%.

Price:
from $49 to $1119. Trial - 14 days.

Benefits:
– you can create several filters flows for one ad campaign;
– choosing redirect scheme after the transition to a landing page is available;
– conversion limits can be set up;
– easy to use, user-friendly interface;
– guidelines for most partner systems are available.

12. Theoptimizer (http://Theoptimizer.io)


Promo code gives you:
69% discount on the first month.

Price:
from $199 to $699. Trial - 7 days.

Benefits:
– integrates with many popular trackers;
– easy to use;
– fast working speed.

13. Thrivetracker (http://Thrivetracker.com)

Promo code gives you:
30% discount if you purchase 6 months. Promo code EVADAV30.

Price:
from $44 to $799. Trial - 14 days.

Benefits:
– low price on basic subscription;
– supports up to 50 traffic sources;
– reports can be detailed on criteria;
– split-testing.

14. Voluum (http://Voluum.com)

Promo code gives you:
Eternal discount of $10 for Discover package and $20 for Profit one.

Price:
from $89 to $499.

Benefits:
– easy to use;
– regular updates;
– SSL tracking;
– processing high speed;
– real-time statistics update.

15. Zeustrack (http://Zeustrack.io)

Promo code gives you:
Discount up to 50%.

Price:

$499 and $899/month. A trial version is available.

Benefits:
– no limits on clicks amount;
– landing pages are saved in the cloud;
– you can modify access levels;
– integration with third-party websites.

Every tracker has strong and weak sides.

⚠️ We recommend testing several of them to choose what is optimal and useful for you. It’s possible as most services have trial versions.

Leave your ad campaigns’ efficiency to Evadav and get quality traffic at fair price! (https://evadav.com/?utm_source=internetloeforum&utm_medium=forums&utm_campaign=trackers_for_advertisers_10.02.22)

Here is Voluum example on how to start using tracker

We’ve created a manual for a better understanding of how to set trackers up. Voluum tracker will be set as an example in this text, but the principles of other trackers are the same. The difference is only in interface.

Setting Voluum up:

1. First, create a traffic Source. For this:
1.1. Open “Traffic Sources”.
1.2. Click «Create» and then select the “Traffic Sources” option in the drop-down menu.


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1.3. Pick Evadav from the list.
1.4. Click «Next».


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1.5. Set additional options according to your needs and click the “Save” button.


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2. Now go to “Campaigns” and click the “Create” button. Select “Campaign Simple” or “Campaign Advanced” in the drop-down menu.


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2.1. In the opened form pick the traffic source you’ve just created in the previous step.
2.2. Enter the name of the campaign in the “Campaign name” text field.
2.3. Select the workspace type in the “Workspace” menu.
2.4. Pick a lander (optionally) in the “Landers” menu.
2.5. Choose your offer in the “Offers” menu.
2.6. Click the “Save” button.


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2.7. Click the “Copy” button.


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2.8. Click the “Done” button.

You’ve completed setting Voluum up.

Now go to the Evadav account.

Set it up in Evadav:
1. Open “Campaigns” section.
2. Click the “Create” button.
3. Enter the name of the campaign in the “Campaign name” text field.
4. Paste URL link that you’ve previously copied in Voluum in “Target URL” text field.


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5. Upload your creative and enter ad campaign other details.

⚠️Evadav tip: Conversion transferring from tracker to our Evadav ad network will help you to get more relevant traffic. Automatic sort out process to black and white lists will allow you to raise ROI more than in two times as a result of our tests. And automated rules option will enhance traffic flow optimization. Therefore we recommend not to ignore these tools.

6. Select geo.
7. Provide a bid value.
8. Click the “Create” button.

Now The traffic that Evadav provides will be directed through Voluum to a destination that you have set in Voluum.

Every software has its manuals and guidelines and it will help you with fast and easy settings. But, overall, the interface is user-friendly.

Do advertisers need a tracker? Our answer is YES. Even though you don’t have many ad campaigns and you are just starting your way, you definitely need to use a tracker.

It’s not only a routine automation, but also a full and detailed stats about your campaigns. And the more you know about your traffic, the less money you spend on testing and the higher conversion will be.

Start your work in the most promising ad network right now – Evadav invites advertisers to cooperate.

Advertise with Evadav! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trackers_for_advertisers_10.02.22)

[EvaDav]

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Maximum profitable traffic monetization


the guideline for publishers


We’d like to give a promise to all our publishers for the this year – even more profit, traffic maximum monetization and the best offers from our EVADAV ad network.

☝️And to make it real, we share with you a unique guideline for publishers which will help you to:

✅ discover traffic monetization secrets
✅ get the most valuable information on how to earn: starting from CPA top rates and up to the best converting traffic sources
✅ learn in details the main tendencies of the upcoming year
✅ get insider’s information on Evadav ad formats for even better results.

Download our new guide, read it and implement recommendations. We wish you to meet this year fully equipped with knowledge and money!💡

Join Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=guide_traffic_monetization_publisher_ 22.02.22)
👉Read the guide (https://bit.ly/348z9g2)

[EvaDav]

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Raising profit recommendations from Evadav experts

An active dynamics of social and commerce processes in digital has created an ideal environment for advertisers. New products enter the digital market following technologies and social tendencies. They change the balance of vertical’s popularity and conversion rates.

In this case, staying a calm watcher and relying on old schemes is a road to failure. Conservatism is good only within reasonable limits. To help you, our advertisers, the Evadav team offers a brief forecast with the review of trends, offers, and verticals in affiliate marketing in 2022.

If you are going to test yourself in affiliate marketing, start easily with Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022).

Where to search traffic in 2022?


COVID-19 pandemic and social transformation to remote forms of interactions connected with it naturally stimulated the growth of technologies and communication channels (which have been already in demand). And, in our opinion, the major expectations from affiliate marketing this year are closely connected with them.

Social networks

It’s easy to explain the growing popularity of social media: they are naturally transforming from a communication spot to a handy marketplace, with a warmed-up audience willing to pay. It’s easy and profitable to direct it on desired offers.

Influencer marketing, microblogging


Microblogging is an unfolding trend. The promiscuity of top bloggers ready to promote anything is getting annoying.


Observation: public often gathers around expert channels with limited reach, but with strong thematic skills.


Considering deal prices of top opinion leaders, a narrow focus ad campaign from a small blogger, but with a warm audience, and at a lower price became a pot of gold for an average arbitrage manager (the majority of them).

Chat-bots


We’re impressed with the pace communicative robots surround us with. It’s not an exotic option to simplify tech support work anymore, virtual helpers more often become the main income channel of arbitrage managers.


Stats: 69% of website visitors prefer chat-bots to live support. The reason – replies speed.



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Yeah, CTR (click-through rate) doesn’t break records, however, the variety of options and reasonably low costs for connection make the chat-bots a genuinely profitable tool as the demand for instant replies rapidly grows.

This friendly artificial intelligence shows the best results in offers with active traffic, for instance, microcredit, adult, and dating.

Video-content

This trend is not new, but it’s still far from the top. We truly believe that Evadav advertisers will pay attention to this format’s potential.


Fact: at the peak of quarantine most video hostings lowered content quality on purpose to maintain a stable work of servers. There is traffic for sure.



Information volumes grow constantly and video ads, as an efficient and versatile channel, win the fight for users’ attention. It’s easy to explain: dynamic image carries a signal charge that is not available to average sound, picture, and text.

It’s profitable for advertisers to use video ads, as it allows them to get to the point of the offer where a potential lead will not want to spend time reading text or watching images.


Research: a website with prevailing video content is effective in keeping visitors’ attention.




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Promoting offers with the help of video is a fruitful strategy. YouTube, Instagram, TikTok, and Pinterest: the rabbit hole of traffic where proactive advertisers will catch the luck in 2022.

“Don’t forget that we also work with verticals and offers which don’t match with video formats, social media, etc. We recommend writing to Evadav personal manager to try new traffic sources in 2022, he will assist you to target your ad campaigns properly”.

Homyuk Yana,
Head of advertisers department Evadav

Audio marketing


The question is not whether SEO will commit to audio and voice search, but when it will happen? Here, in Evadav we think it’ll happen very soon. At the moment the parity with classic requests is kept, however, attentive masters willing to pour traffic with maximum profit have already started changing the promotion strategy considering the public’s actual demands. That’s the way to advertise, there’s money.

Voice search


Less text, more sounds: people are more likely to use their voice to browse. According to statistics and looking at requests dynamics voice search is ahead of other request forms and by 2024 8 from 10 visitors will submit their requests remotely from their devices.


Fact: Google has presented language dialog modal LaMDA in spring 2021.



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This innovation will allow users to interact with the app not only with the help of text and voice but also with the help of media files, refining search conditions to the max. Keep an eye on this tendency in 2022.

Podcasts


Podcasts and audio apps can’t be called a new format, but the hype around ClubHouse showed the great potential of the niche.


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Influencer marketing will shift more and more to the side of small communities and advertisers are better to stay close to authority figures gathering audiences.

Email send-outs


Cold spamming is still not actual, but hot or at least warm send-out with the maximum personalized offer at a right time will be to the point. At least, experts often claim this format to return its actuality.


Evadav tip: you have a business, but you have a small clientele? Join us, we’ll help you out with the advertising!


Sure a quality base that will be regularly sorted and filtered out and thought through send-out schedule is a must. Nobody told us it would be easy. However, the game is worth the candle, and the growing conversion rate in this direction is encouraging.

Ads formats

Classic push and in-page

Everyone uses push formats. The level and thematics of the source don’t matter, nowadays every ethernet resource tries to make every visitor subscribe to attack him/her with push notifications further.

Run campaigns with Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022)– higher ROI from the first month after registration!
Leaving the banner blindness zone they offer, buy, send messages turning from annoying into non-visible sources of actual information.


By the way: in-page format popularity is connected with push reincarnation, as an attempt to add drive and increase conversion of a classic ads format.


Pop-under


Sure, we haven’t forgotten pop-under. The further, the more reputation this format gets.

Pop-under format is simple, costs less than native and context ads, has a wide reach, no matter what to promote, and works stable on any device. Unlike push format.

By the way, the Evadav team has launched Premium Pop-under (https://evadav.com/blog/premium-popunder-traffic-for-advertisers#content), Push, and In-page traffic (https://evadav.com/blog/evadav-premium-traffic-for-advertisers#content) – conversions and ROI are higher.

“Based on our advertisers’ experience we see that in-page is taking over and promising good profit. Consider this format in 2022”.

Homyuk Yana,
Head of advertisers department Evadav


Run campaigns and get even more profit! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022)

Technologies are everywhere


While users are only getting new searching experiences, advertisers must start using the new strategy as the war for the top position in search engines is endless. New technologies and algorithms fan the flame of the fight for traffic. In 2022 Evadav recommends considering the following directions.

Multitask Unified Model (MUM)


The update from Google, allowing to get a maximum detailed response without a need for additional search.


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Note: MUM neuron network efficiency is 1000 times higher than the BERT algorithm launched a couple of years ago.


You can see the pace of search technologies development and the importance to be in trend. Innovation promises to be super handy for its users, therefore publishers improve their websites so that MUM would not leave them behind. And that means that more quality and relevant traffic awaits our advertisers.

Campaigns automation


Affiliate marketing moves with the progress and the transition to automated setting and control regimes for campaigns are not a fantasy about the future, it’s a reality. Here is what you can rely on AI in 2022:
✅ traffic redistribution between creatives and campaigns;
✅ independent search of problem platforms, geo and budget distribution between zones according to conversion performance;
✅ several campaigns parallel setup;
✅ search and automatic distribution of bids without a master 24/7;
✅ submitting orders to fix money flow, change geo, buy profitable leads.

We are sure that an experienced advertiser can do this manually. But time is crucial. Using artificial intelligence helps us to manage several campaigns effectively.

As a result: if a drawdown occurs the system’s fast reaction will lower the loss to 10-20%. On the other hand, profit potential grows significantly with the help of AI. It’s the right road to scaling, our friends.

VR/AR – the future in the present


One more topic in addition to AI development in affiliate marketing – technologies of virtual and augmented realities. Besides this technology has a bright future you should not expect its massive takeover on the consumer market in the nearest future.


Fact: only 1-2% of those who are not afraid of the cost of VR/AR devices and their dependence on outlying devices own such gadgets.


Though the market grows and it’s a fact. For instance, there are a lot of iGaming software developers, and such brands as NetEnt and Microgaming are working on slots and roulette where everyone using a VR/AR headset can observe dealer’s work, watch the spin of a wheel and a ball, can see own hands on a virtual board with playing cards without leaving own room.


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It’s hard to tell how far this new reality will take over the market in 2022. But there’s no doubt that under wise control, this niche promises a big profit from ads. And, sure, those who will be first will take it all.

Couple of words about obvious: native ads and mobile traffic


Native ads are a potentially endless source of traffic in the age of users annoyed with banners and push formats. The best thing is that now and in the future it will organically profit in every vertical. You just need to give up classic templates and start using, for instance, click-rotating creatives. It’s a safe bet in wise hands at any year A.D.


Interesting observation: even your granny uses social media such as Facebook, Skype on her smartphone. It’s better than any stats showing the demand for mobile traffic.


The offer’s profit and vertical actuality won’t cost a thing if you won’t take care of those who see the world through pocket gadgets. Such an audience is more than a half in a network.

Do you want to earn even more?

Keep on adapting campaigns to smartphones. No doubt, it will be on-trend in 2022.

Run campaigns with Evadav right now! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022)

Top verticals in 2022

So we’ve figured trends out. Now let’s talk about verticals that will be on-demand in 2022 according to evadav.com (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022).


Adult – eternal classic and its popularity grows with the need to avoid real communication. Sure, it’s a top.
Nutrition. New strains, new health issues mean new requests and volumes in this vertical. Rude, but it’s the reality.
E-commerce. All that makes a home cozy is going up. Goods for active leisure abroad probably won’t succeed. This niche demands a proper analysis.
Betting: 2022 promises a pot of gold. See yourself: Beijing Winter Olympics, Finland Hockey League, Europe final League and UEFA champions league, FIFA World Cup in Qatar, and Wimbledon. Those are major events. And there are many others. Plus Cybersport is actively promoted in Russia.
Gambling. Offer rates grow along with traffic. And what else should people do at home if not gambling? Pop-unders will help you.
Finance. The crisis is everywhere. Loans and credits are the new blacks. Traffic will be only growing in this vertical on a world scale.
Dating, online. It's a promising vertical. Though there is an opinion that it can draw down due to traffic transition to social media.
Software and Utilities. If you look towards app monetization then you need to consider mobile audience needs first of all. Although traffic is stable on the desktop.
Cryptocurrency. Bitcoin locomotives created a wide path for altcoins and service systems. Great source of profit with unlimited potential.
NFT. The most vivid trend of the end of 2021 and the beginning of 2022. Although there is still no rush from advertisers. Anyway, there's a feeling that this vertical may suddenly become a gold mine.


“Trends are awesome and you should keep an eye on them. But considering the current situation, don't spend much money on experiments. We recommend spending some budget to test market innovations such as NFT, but also stick to time-proven good old verticals and formats as basics for your ad campaigns. After the drawdown of Finance and Crypto, these verticals are growing fast now. And I think they will be on top”.

Homyuk Yana,
Head of advertisers department Evadav

Top GEO


Regarding priority geo, you should first look at a vertical. Although the market leaders of 2021 India, China, Russia, and the USA are still on top in 2022.


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Traffic active growth is noticed in South-East Asia – Thailand, Malaysia, Indonesia, Philippines and some regions of Europe – Finland, Germany. These dynamics will remain in the future.

What’s the result?

Summary:
➡️ 2022 trends promise to be a profitable and exciting time in terms of affiliate marketing;
➡️ it doesn’t mean that some verticals stop being fruitful and others such as Crypto and NFT will be on top;
➡️ someone will need to change SEO-promotion strategy and someone will have to get to know YouTube and TikTok algorithms;
➡️ pop-under, in-page, native ads and video content will still be on top in ad campaigns and they will continue moving banners and teasers aside.

Overall, not looking at all the chaos brought by COVID-19, world economics gradually returns its position. The main hopes of affiliate marketing are tightly connected with its reincarnation.

Make 2022 profitable with Evadav! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=trands_for_advertisers_28.02.2022)

[EvaDav]

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Insights for Advertisers: How to Make Great Money with Evadav?


Digital marketing goods and services demand a more complex approach and thought through strategy each year. Otherwise you’ll face bad conversion, budget waste, and the worst – business closure.

But what one needs to do to not only keep the lights on, but make really big money?

The Evadav team has prepared a klondike of useful information about formats, the best verticals and geo, sources, and system updates in one guide.

The main insights for advertisers – are the answers to the main questions:

✅ what format to choose according to your goals and how;
✅ what criteria should be considered while choosing format;
✅ what pros and cons of the each of them should be reviewed;
✅ what mistakes are better to be avoided, not to get into trouble;
✅ what tips are worth following to make real money.

By reading this guide you’ll have a detailed map of opportunities Evadav can give to you, and also an understanding how to use it properly.

Don’t waste your time, read more by following the link (https://evadav.blog/guidelines/Top_Ad_Formats_Verticals_and_GEO_Guideline_for_adv ertisers_EN/Top_Ad_Formats_Verticals_and_GEO_Guideline_for_adv ertisers_EN.pdf)!

⚠️ If you are still not among Evadav publishers and advertisers, then you have a great opportunity to sign up and review all the benefits of working with us.

Join the best ad network (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=guide_top_formats_advertisers_06.03.2 2)

[EvaDav]

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The traffic you need to pump to the max


Cryptocurrency takes this world over. Only 10 years ago nobody believed that buying bitcoin was promising. Nowadays crypto is everywhere: games, investments, payment systems. Salvadoran authorities have even started building Bitcoin City free of taxes and based on geothermal energy sources.

Earlier people faced a problem if they couldn’t find Webmoney or Skrill payment methods on a website. And now they prefer a website with a cryptocurrency payment option. Also, cryptocurrency is claimed to become the main payment method in the iGaming sphere in 2022.


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Several countries accept more than 20% of cryptocurrency payments.​

One can make money on crypto with the help of not only mining and investments but also arbitrage. The Evadav team has prepared a detailed review of the Cryptocurrency vertical: we’ll tell you about its features, audience, landings, and creatives, what formats to work with, and, also, we’ll advise on the offers with the best conditions.

The Cryptocurrency vertical review

The cryptocurrency vertical is one of the most hype and fast-developing ones for several years in a row. Bitcoins and altcoins show the price progress and are always discussed, so the consumers’ interest grows. Both hype and curiosity give great profit (with the proper approach).

Crypto is still a gray vertical thus countries and ad platforms regulate crypto ads in different ways. For instance, Google plans to lift the ban on this kind of ads but selectively, considering geo.
Crypto is available on evadav.com and it gives a good profit.

Traffic rates and competition are quite high in this niche. However, the payback is worth spendings.

Crypto usually works on the CPS (making deposit) model. But CPL and RevShare can be used as well.

Test campaigns in the crypto vertical with Evadav! (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=crypto_vertical_15.03.22)

The benefits of crypto vertical

The behavior of users buying crypto is more like casino fans. Therefore all who worked with gambling can enter the crypto vertical and try all their tricks and tips.

Crypto vertical pros:

high rates for a lead – from $150 to $1000. Pro teams can find more profitable offers;
wide target audience – you can work with crypto vertical on almost any geo;
advertisers are keen to spend more budgets on solvent quality traffic;
a big room for ideas. You can come up with plenty of creatives, landing pages, and pick the best from them.


Talking about profit, under equal amounts of conversion and leads gambling vertical will perform ROI 100%, while crypto vertical - 250%.

Types of crypto offers

The vertical can be divided into 4 directions. Each of them has its features and different amounts of payouts.

1. Blockchain technology learning:

Offer’s main goal – is to sell training.
Payouts – from $250/lead.

It’s hard to work with this offer, as people don’t want to spend money on training, they want to start making money at once.

2. Investments:

Offer’s main goal – is to get money on deposit.
Payouts – from $150 to $1500+ on CPA model per lead, who completed target action and toped up the account on the exchange.

Investment is the most popular direction now. You can offer individual investing or sharing revenue with the platform trader. Such offers show good conversion.

3. Trading:


Offer’s main goal – is to sell training and get money on deposit.
Payouts – from $150 to $1500+ per user (the same as in Investments).

This direction is as complicated as blockchain training is. Not many people are willing to learn. They usually associate crypto with passive income and fast earning.

4. Autotrading:

Offer’s main goal – is to sell software and get money on deposit.
Payouts – from $150/lead.

There’s no training here, but only a robot provided by brokers. It will process trading instead of a human, saving up his/her time on learning. Such offers are good for English-language traffic.

You can also find ICO and cryptocurrency exchange offers. And if the last one is clear, then ICO is an investment into little-known tokens with the purpose of further profit.

Create ad campaigns with Evadav! (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=crypto_vertical_15.03.22)

Specifics of working with crypto verticals


The more arbitrage managers start pouring traffic on crypto, but not all of them stay for long. The main difficulty is that you need to warm up your audience properly to make them top up a deposit.

Therefore the barrier to entry is pretty high: quality landings and creatives cost much. It may take around $1000 and one month to find a working solution, but still, it will work 3-10 months with the minimum work on making unique content.

The advantages of working with crypto offers:

you can get from $150 per one lead;
there’s no hold – you can get the payout once the lead completes a deposit;
«warm» audience = it’s easy to attract the target audience with all the hype around investments and cryptocurrency;
bans are less than in other verticals;
Most advertisers are ready to prepay and help with consumables.


Disadvantages and risks:

you’ll need more time and money to prepare creatives and pre-landers. Quality over quantity;
big competition – not everyone will play fair. Some may send a report on your ads;
high barrier to entry – one does not simply create an ad campaign with only $50 in a pocket and get a good profit.

An average amount to start in the crypto vertical – $500-1000 (without software and consumables).

Target audience profile

Crypto Investors' target audience looks like gamblers – men of 25-55 y.o., with upper-middle-income. Those younger are usually non-solvent and can’t make a deposit. Elder people still don’t trust the internet.

By the way, women are also gambling and their amount in cryptocurrency trading is significantly growing in recent years. So you can spend a part of your budget and run ads targeted to them.

Most people enter trading to make money, but also, there are those driven by emotions – the excitement from a chance to get х5-х10 from the invested money. It should be an audience with upper-middle-income as long as the minimum deposit is $100 - $400.

Creatives

The success of ad campaigns depends on creatives. You can make a super pre-lander, but if nobody clicks on the ad, it won’t be seen.

Creative types:

1) with luxury elements: expensive cars, fancy life, yachts, restaurants, watches, money: everything human needs, but can’t afford with an average salary.

We’ve gathered several options. Sure they don’t convert as much as they used to. But still, you can grab some inspiration from them. A selfie of a real person with money will work as well.


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2) to advertise the exchanges such as Binance you can use their creatives because a strong brand gains trust and gives good CTR.


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Also, you can emphasize the ability to get rich, but with a bit of personalization. For instance, you can use the currency of certain geo.

3) the creative that looks like a TV spot can enhance a clickthrough rate. People will try to click the “Play” button and get to your pre-lander.


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4) charts with growing rates convert great as well. You can type in the headline: «Bitcoin grew by 10 000$» or «Bitcoin is going up again», etc.


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5) Success stories that encourage clicking ads and reading information. It would be great if you use the images of people popular in certain geo. But don’t forget people may have different tempers in each country and copyright style depends on it a lot.


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Newbies vs pro users


It’s better to split traffic on newbies who have no experience of working with crypto and experienced users.

For the first group, we’ll show simple creatives which raise the interest and hit all pain spots. You need to show that bitcoin gives a huge income and a user can give up his/her hated job and start earning money easily, etc.

For experienced ones, we’ll show stats and charts, payback, and write success stories on pre-landers.

Tips on making creatives

You need to keep the balance: your creative should hit the target audience, and at the same time, pass the moderation. We’ve prepared several tips on how to make creatives properly:

Study properly the target audience of the geo you target: how much money they make, what their interests are.
Don’t copy other creatives, most likely they won’t bring you desired profit.
Use triggers: money, expensive cars, jewelry, villas, destinations, etc.
Set time frames. People want to get money now, not in a year or ten.
Choosing characters for your creatives, stick to real persons from the right geo. Photoshopped and staged images don’t touch anymore.
Your creative should align with the pre-lander and landing page of the offer, and logically complement each other.
If you pour traffic on the English-language market, don’t save up on a skilled interpreter – basic programmatic translation won’t help you.


By the way, you can always contact your personal Evadav manager (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=crypto_vertical_15.03.22) – he/she will evaluate your creatives and advise you on the best solutions to work with.

Landing pages

It depends on the landing page the same as on creatives. There are cases when without strong landing clients came but they were not ready to invest money. They spent time and brought ad campaigns to negative ROI.

We’ve prepared several recommendations on how to create landings, with examples. It may help you to understand the direction of creating them.

1. Here we use a solution: famous people, learning how to earn money. Landing is written on behalf of Phillip Evans, senior advisor of Boston Consulting Group in Bosnia.


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2. Promising fast money converts great as well. By the way, there are also stories of crypto investors who successfully invested their money and quit their jobs on this landing.


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3. News websites, which look like popular news sources. It gains trust and stories of purchasing a training course and investing money in crypto will work better. Below is the example of news about a family that invested money in cryptocurrency and made millions.


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How to choose a crypto offer?

The main difficulty of working with crypto is that this sphere is half-legal. Some countries take steps to regulate cryptocurrency with the law, and in some countries, it’s fully prohibited and you can’t work with white partnership programs there.

To choose a good and reliable offer:

Use ratings of partnership programs and study reviews about advertisers.
Look towards offers from large crypto exchanges.
Compare offers with your colleagues – it will help you to choose the most profitable one.
Read carefully all the terms and conditions of the offer and if any questions occur, discuss them with managers.
Don’t look towards offers that are not popular among webmasters. Better choose TOP or average offers, tested and approved by other arbitrage managers.
There are many decent, fair, and reliable advertisers and those willing to get traffic for free by accusing you of all violations in this vertical.


How to choose geo

Choosing geo for work, you need to consider the following:

is crypto prohibited in a chosen country;
citizens average income;
crypto’s popularity in a chosen geo;
if the advertiser accepts leads from this geo.


Also, you need to study the overall attitude of residents to cryptocurrency. A lot of scams happened recently and some countries think of crypto negatively and you may get a low conversion.

Top crypto geo in Evadav

In Evadav crypto offers work best with traffic from:

America;
Germany;
England;
Italy;
Poland;
Australia.



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​
Leads are solvent and interesting, and they bring high profit.

Create an Evadav account, top up your balance and make money on crypto ads! (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=crypto_vertical_15.03.22)

Traffic channels

Where should you get traffic for crypto offers? There are 8 proven and working sources:

Google ADS – users from browsers bring the most deposits as they are more warmed up. However, crypto is restricted in Ads. Therefore, you’ll need to find a way to avoid the restriction.
Facebook – the principle is the same as for other verticals on Fb.
Youtube – pros: a big audience. Cons: people watching your pre-rolls should trust you.
TikTok – despite the audience not being that solvent, you can meet young people interested in crypto and willing to make a deposit.
SEO-websites traffic – it’s a quite complicated process, but you’ll be getting warmed-up leads ready to deposit due to published native.
Email send-outs – they still work, however, you need to have an address base + not all offers accept traffic from emails.
Push-notifications – it’s one of the cheapest ways to get traffic.
Pop-under – is a simple and affordable format adapting to any device. But it can annoy users and influence the website’s SEO negatively.


Everyone chooses what’s best for him/her to get traffic.

What formats are popular in Evadav

If an advertiser prefers leads, then classic push and pop-under will work best. Their advantage is that they are easy to use. Therefore they are so popular. If the advertiser considers the maximum lifespan and LTV of these leads, then it’s important to pick the most qualified sources and audiences and make tests additionally.

Native is often on-demand as it’s the most organic format. And it means a warmed-up audience willing to make a deposit.

In-page is seldom used: it’s hard for optimization due to high volumes. However, under a proper setup and optimization, it can work effectively as well.

We recommend basing on the offer type and your main goals. Each format should be tested and selected best for you.

Setting ad campaigns up and Evadav tips

We give you a step-by-step manual on creating an ad campaign for crypto offers. These steps will lead you to success:

Select offer: make sure you’re ok with the terms and conditions before you start working with them.
Make up your mind with the geo you’re going to work with. Consider the offer and overall standard of living in a chosen country. Bear in mind, crypto demands people with upper-middle-income.
Make a target audience profile. What are its pains and problems? Why will they benefit from investing in crypto? What problems will this investment solve?
Make creatives, based on target audience profile and geo.
Made up pre-landers – 99% of successful pre-lander’s usage cases. It helps to cut off the traffic you don’t need.
Launch campaigns with different formats to test them and select the one giving you the best results.
Run testing of creatives and pre-landers to pick the most converting ones.
Don’t forget optimization: automated rules, black and white lists, and postback will help you not to waste your budget and get more profit.


Now you only need to track stats and wait for requests to flow.

TOP-5 offers in crypto vertical

We’ve selected 5 crypto offers that may interest you.

1. Bitcoin Bot excl:

Countries: DE, CH, AT.
Goal: deposit from $250.
Restricted: fraud, bots, pops.
Lead cost: up to $935.

2. Profit Secret:

Countries: SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots.
Lead cost: up to $900.

3. Crypto Profit

Countries: RU, PT, SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $800.

4. Bitcoin Aussie System

Countries: NL, CH.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.

5. Bitcoin Up

Countries: MX, AE, AU, AT, BH and+47 GEO.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.

Summary
Few tips to start working smoothly with the crypto vertical:

Evadav tips

Choose new and up-to-date funnels. They can attract the attention of target users more than cliche offers.
Learn offer’s average figures in advance. You’ll be able to stop the campaign before it makes a hole in your pocket.
Try different traffic sources. Do not stick to only one format. Test several to find yours.
Use spy services and look at what your competitors test. Always run tests. Test different creatives on different platforms, change headlines and pre-landers to find the best solution.
Advise your colleagues and your personal Evadav manager. It will help you not to make others’ mistakes.
Choose offers you’re sure in. There are many attractive offers on the market, but if they are related to scams, you won’t get a good ROI.
Use pre-landers. Thus you’ll cut the undesired audience off and increase the conversion.
Create different campaigns. Don’t mix different countries, OS, sex, and ages in one campaign. Better make several ads.
Prepare your money. This vertical demands a budget. It may cost you around $1000 to find a profitable solution.
Keep your eye on the cryptocurrency sphere. It will help you to make up-to-date creatives.
Split your budget and spend it wisely. Don’t waste all your money on one offer and one launch.


Despite the cryptocurrency market paying a lot, it's not that easy to work with it. You must always keep an eye on this sphere and be ready that your competitors may attack you with reports on your creatives.

However, it pays off with a proper approach.

Start working with crypto offers with Evadav! (https://evadav.com/?utm_source=internetforumlife&utm_medium=forums&utm_campaign=crypto_vertical_15.03.22)

[EvaDav]

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Popunder world from Evadav

Just imagine that you can get a lot of traffic with one format. Also, for a very low price. Have you?

It is real with Evadav Popunder format, because it covers the needs of advertisers in large volumes, and low prices allow to scale advertising campaigns.

We have prepared a step-by-step guide for you advertisers to work with the popunder format for high conversions and cool results.

In our guide you will learn:
✅ features of the popunder format;
✅ how to use Premium traffic;
✅ how to properly create converting landings;
✅ how to launch and optimize advertising campaigns;
✅ the most frequent mistakes that should be avoided;
✅ life hacks from our experts for maximum profit.

Let’s pump popunder format up!

👉 Read the guide (https://bit.ly/3JcTJLF)
Join Evadav and get the best conversion and ROI! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=popunder_world_guide_for_advertisers_ 20.03.22)

Do not forget about your manager, who will help you with any question 24/7.

[EvaDav]

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How to build a great website and get profit with it

Each of us has faced affiliate marketing, mostly as a consumer. Example: you went to the car service to change the tires, and, by the way, received a recommendation from the masters and a discount on the services of the nearby car wash.


Affiliate marketing – selling goods and services via other people (commercial partners in our case).


It can be done by anyone: partner company, popular blogger, social media average user. The motivation is a percent from sales or a fixed rate. It’s up to you.

However, the biggest profit comes to those who promote partner products systematically, doing a real job as a webmaster.


Webmaster’s main source of income – it’s a website or a network with placed ads such as links, banners, notifications leading to a target page.


Here we break down in detail how to build and set this website up according to the tendencies of 2022.

What is an affiliate website?

Simply put, an affiliate website is any resource encouraging visitors to certain target actions. Such a site rarely sells something directly, usually limiting itself to advertising the product of the partners, and earning a commission for it.


Stats: average payments for goods are in the range of 3-10% of value, in the service niche, remuneration is higher - 20-30%, a payout for an info product can be higher than 50%.


Affiliate websites look different. Sometimes it is a multi-page information source on popular themes, sometimes it is a brief landing page about a short situational demand for a product or service.


The main thing: the site should be relevant to users' requests, give them what they came for, do it qualitatively and quickly.


Why the affiliate website is the best solution for making money on the internet?

Because the ratio of potential income and effort spent on it in affiliate marketing is the most advantageous. This is one of the rare areas where there is still the opportunity to earn a lot, quickly and with minimal investment at the start.


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Fact: In the world, more than 80% of companies use affiliate marketing in different forms. There is a place for your site in the market!


Here are other arguments:
1. Low entrance cost. WordPress default templates and free hosting allow you to build and run a project with no money at all. Of course, money will make both faster and better, but still.
2. Moderate skill requirements. All the tools needed to create an affiliate site are accompanied by a detailed manual. You just need to read.
3. Probability of passive return. If you select the right niche/vertical and create a site relevant to the audience, it will eventually cease to require constant attention but will continue to generate profit.
4. Ability to work from anywhere on the planet. You don’t need an office and a work schedule from call to call to earn money on traffic. You can run a project from a beach, even from a space station. The main thing is a stable Internet connection.
5. Unlimited scalability. The affiliate website, made by a single master to test the product, is easily transformed into a serious team business with thousands of turnovers.
6. Safe way out. The only resource you’re risking is time. If necessary, leaving the market without financial losses and unfulfilled obligations is not difficult.
Do you want to make an obscene amount of money?

Join Evadav ad network. (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=build_website_for_publishers_27.03.22 )

We’ll help monetize traffic with maximum profit.

How to create a good website in 2022?

Start with a niche. It’s an important step that deserves the utmost attention, but do not treat it as a choice for the wife. Changing the vertical and adapting to the new solutions, if the circumstances so require, is quite possible even for the beginner webmaster.


Fact: Despite the objectively higher efficiency of specialization, many affiliates work smoothly in several niches at a time.


How to choose the vertical?

Systematizing processes within niches simplifies work and increases efficiency. A focus on a specific vertical allows:


explore better internal tools and mechanisms, inputs and outputs, strengths and weaknesses;
make a detailed list of competitors, rank them in order of importance, take from them the best, and qualitatively build up;
reduce the distance to the customer, understanding his needs in the best possible environment - in the common market for you.


If you are just starting to try out affiliate marketing, please note the following tips on choosing verticals.

Evadav recommendations:
1) work with what you have a penchant for or a professional interest so you can learn sales techniques;
2) don’t spread out, start with one or two themes and improve your skills. The market will not go anywhere. Starting with the first sources of traffic you can continue with other verticals;
3) Don’t chase big money at once, start with offers adequate to your abilities and budget;
4) try new, not-swallowed-up niches, with an income potential: you can be the first to start earning where others are afraid to enter.

Overview of top niches

Evadav.com welcomes your desire to succeed and offers its view of the verticals with a soft start in 2022.

Dating

The human being is a social being, so the popularity of dating services, as well as the traffic from them, will never run out. There are two types of platforms inside the vertical: classic dating sites: mainstream dating and, in any case, linked to the topic of sex - adult.


Pros: lots of proven offers, versatility relative to GEO, decent bids in adult vertical. A relatively simple converting of leads, as this usually requires only the registration of a visitor.
Cons: mainstream dating can’t boast such a large payout, and there are quite a lot of risky things to do with adult-themed.



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Finance

Credit, insurance, bank plastics, stock exchanges, MFIs, and others near the money periphery. In the last few years, the vertical locomotive has been the cryptocurrency market.


Pros: versatility in the sources of traffic, a truly infinite audience that can be monetized simultaneously in different offers.
Cons: high competition, very strong rivals, expensive leads - expensive tests, big holds.



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Sweepstakes

Sweepstakes are prizes drawn: from coupons in the neighboring grocery store to flagship gadgets from the electronic retail kings. The client gets a chance for a gift, the advertiser collects the user base, the publisher earns on confirmed registrations - all are winning.


Pros: some sweepstake offers, like sending out a raffle invitation email - it’s a great way to get into the niche with a minimum test budget.
Cons: Facebook, which is the top source of traffic for sweeps, refer any promotion type to any shades except white. The general problem of vertical is the poor quality of traffic.



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Cryptocurrency (Crypto & NFT)

This is a vertical for any taste: trading, bots, investment, education. Most of the popular offers are in the area of investment. The most promising sector is NFT (non-fungible tokens), because at current rates of penetration into the digital environment, soon no market will escape their presence.


Pros: solid payouts, no hold. A huge, omnivorous audience with understandable demands. If you have experience in any financial or gambling niche, entering crypto will be easy. Evadav fully allows this vertical with large payouts.
Cons: a lot of restrictions - chances of getting into a ban. The high competition requires a time-consuming approach to making creatives.



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Gambling

Casinos, slots - gambling in one word. Since the main motivation of the local target audience is entertainment, it makes sense for publishers to look closely at the trends of mixing reality with the introduction of AR and VR.


Pros: many cooperation schemes, a sea of useful information for beginners, wide GEO, low barrier to entry (relatively).
Cons: big competition - low ROI, gray niche specificity, fast burnout of GEO and offers.



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Betting

Sports/cyber betting is a powerful vertical with an amazing profit. The important thing to remember is that the event schedule dictates the weather in this niche. The traditional leader in working with the traffic on betting is push format: inexpensive, simply tuned, easy to pass through the moderation.


Pros: one (huge) audience with gambling, so you don’t have to think about inventing new schemes. Diversity of sources and moderation of budgets to test hypotheses. The legality of bookies.
Cons: relative seasonality, which means that players' interest is not always stable. Need to keep an eye on sports events to keep up with market dynamics.



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Nutra

Beauty & Health goods and services. Vertical takes in everything that responds to human complexes about appearance, age, health.


Pros: the target audience for Nutra vertical is everywhere, geography is wide. Many offers for any taste and a budget with predictably strong demand.
Cons: some products are hard to promote with white methods. High competition.



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E-Commerce

A large niche with a wide assortment in hundreds of categories. Due to the scale, it is easy to find an offer for any audience and then to segment caption and conversion with maximum benefit.


Pros: variability - thousands of offers for all tastes. The relative loyalty of advertisers to the source of traffic. It is considered the best vertical for beginners.
Cons: wild competition. High barrier to entry (technical, budget, skills) in partnership with large networks.



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Remember, there’s money in every niche. The main thing is to find yours, comfortable to work with. The big profit of some verticals is associated with the appreciable cost of attracting traffic, in other ones - budgets are modest, but you have to work for a decent conversion.

To get professional advice and an assessment of the monetization potential of the selected niche you can write to your manager from Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=build_website_for_publishers_27.03.22 )!

Choosing a domain name and hosting

Domain

When selecting a domain, consider it as a tool for promotion. The correct name should indicate directly or have a clear association with the niche in which the site will work.


Evadav tip: We recommend that you pay attention to the domains with history. That’s the kind of names that crawlers have loyalty to. This makes it possible to move the resource to the top much faster than in the case of the first registered domain. Of particular value are old domains that had only one owner but were regularly renewed.


The price of such names is knowingly higher, but they are worth their money because they save up on promotion and multiply speed up request results.

Hosting

The platform on which the site files are stored is called hosting. It is the responsibility of hosters, providers who receive a fee for maintaining the space you rent.

The most popular solution in affiliate marketing today are websites created on CMS design types: WordPress, Wix, Tilda.


Fact: more than 40% of all Internet resources on the planet are made with WordPress.


CMS (content management system) implies the owner’s full control over the external and internal content of the site, offering thousands of themes and plugins for customization. As a rule, the hosting service is provided by default.

There are enough free hosting facilities to start in the affiliate marketing sphere. When the time comes to scale the project, you will easily go to premium, paying a certain amount for the new volume on the server, additional options, and more loyal support.


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Rating of the most popular platforms for hosting websites on WordPress


Evadav tip: If your traffic generation strategy is based on a large amount of text content, look in the direction of the Medium or Blogger blog platforms. Here the hosting is also in the complex with the subscription. The possibilities of these sites are inferior to the WordPress toolkit, but for article promotion (reviews, guides, informational texts) is a convenient and the main - working version.



Website configuration

When you think about site design, you will sooner or later decide whether to use/buy a ready-made template or order a unique topic from specialists.


Evadav recommends the first version, as the development on the side will cost a lot - 2-3 thousand dollars.


At the same time, the equal quality template can be bought for reasonable money - 50-100 dollars. In addition, the finished WordPress themes rarely require a shamanic dance in an attempt to pull them onto the engine and are set in two or three clicks.

What should a decent affiliate website look like in 2022?

The Evadav team has compiled a list of criteria that will help you get around your competitors. Just consider them when building the site and give yourself an advantage already at the start. Let’s go!

Responsive design

The number of people using pocket gadgets for communications is growing daily.


According to TAdviser data, the share of mobile traffic at the end of 2021 was 83%.


If your site design is not adapted for smartphones and tablets, you can forget about normal conversion.


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Choose a topic that is compatible with mobile devices. Give the visitors a chance to see your offer on the go - in the subway, in the guests, at work, and watch as the refusal rate decreases.

SEO-friendly

The chosen design should not limit the possibilities of SEO optimization. In this regard, it is worth paying attention to the same WordPress. Even in default, it offers an extensive pool of tools for qualitative search promotion.

If this is not enough, there are dozens of plugins connected - plugins that extend the potential of SEO optimization to infinity. The important thing is to remember why you need it.

Additional configuration

However perfect the design of the template, you will have to adjust it - change the logo, adapt the font pairs, remove or add graphic elements, forms, and modules.


Evadav tip: while looking at the theme for the site, consider how accessible it will be if necessary possible to personalize the site.



Development contact

Many people overlook it, but the opportunity to get a quick consultation on a topic or plugin is an important point. In order not to spend time on solving problems on your own and not pay for the services of third-party developers, learn about the terms and guarantees of support in advance.


Observation: lack of backup is a property of free templates. Paid topics are generally not deficient.



Multilanguage

Multiple language support will be needed if you are going to scale up GEO or target a local market that uses different languages.


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For the newcomer, who does not plan to dive from the start into exotic niches of distant countries, the issue of multilingualism of the site is closed simply by installing a plugin. These add-ons can support more than 90 languages simultaneously, most of which are free and do not require extensive professional customization.

User-friendly interface

Your task is not to impress the visitor’s imagination, but to make his/her stay on the site enjoyable. The selection and purchase of partner products should be natural and simple. Leave the extraordinary creativity to fashion photographers.


Evadav tip: The appearance of the site, taking into account the trends of fashion and the nuances of verticals, is of course important. However, it is recommended to give priority, not to the elegance of the screens, but to the ergonomics of the interface: intelligent navigation, appropriate interactivity of forms, and understandable inscriptions on buttons.


Website content
Making a visitor a lead (a potential client doing the target action you need) is not an easy task. But it’ll be a lot easier if you can convince the audience that you’re an expert on the subject.

An excellent way to demonstrate expertise is to publish relevant content regularly. The more detailed and literate you close the interest in your field, the greater the public’s trust in you and the more pleasant the conversion figures.

Content types for websites

Opinion pieces
Unique material about the product based on the practical experience of the author. Ideally, the copywriter’s qualifications should be confirmed by publications in other publications and projects.

Translation
It’s a great way to get exclusive news, press release, review. Typically, this content is an artistic adaptation of the machine translation of the source.

Rewriting
Deep (unrecognizable) processing of the original text with the preservation of meaning. This approach allows to receive quickly and much original content without violating the rights of other authors.

SEO-optimized content
This category includes material of any format and volume containing a specific number of key accessions. Intelligent use in the text of queries, in particular, allows not only to put the page at the top with minimum investment but also to keep it there for a long time without any subsidy.

Interview
This type of content, whether represented by text or video, is a unique source of information in terms of impact and reach, miraculously gathering record traffic. Of course, we are talking about qualitative material. The watery reasoning of «armchair» experts does not count.

Reviews
Buyers trust the author’s reviews of goods and services if they find them reliable. Given this, in some vertical settings, it makes sense to focus on publishing a broad view of the product, helping people make the right decision.

Traffic can be different
A successful choice of verticals, a well-thought-out structure, and attractive site design - it is wonderful. But passively waiting until users notice your «charm» is a bad idea. You have to attract and then hold the traffic. How? Read more.

Charges applicable

This section lists how to get traffic to a site for money.

1. Contextual advertising: Generate ads through Google Ads. You will be charged for views, clicks, or target actions. Quick and accurate, but expensive.
2. Social media targeting: the analog of context ads, only within social networks. It assumes greater audience involvement through the ability to comment and evaluate posts. Expensive.
3. Aggregators: Company and product information in thematic catalogs. Excellent for e-commerce niches and sweepstakes. Competitive offers make it possible to choose a site with a loyal audience and a moderate price.
4. Links on third-party sites. Choose the site of the profile theme and negotiate with the owners about the placement of the content - native ads, reviews, interviews, press releases. The price is moderate, depending on the coverage.
5. Influencer marketing: Advertising by opinion leaders. You pay a blogger, who delivers good news about your product to his/her fans in a proper way. The cost of collaboration is determined by the size of the audience.
6. Sending out. All channels - email, push, SMS, and chatbots. The main thing is that the addressees should be the most target. Effectiveness depends on the quality of the base and the personalization of the messages.

Free of charge

Ignoring the possibility to receive traffic for free is not our method. Evadav experts recommend using all available arsenal!

1. SEO-promotion: is not only articles with frequency keys but also a carefully thought-out page structure, from header to footer. A good text, anchored in the top one day, will generate a client stream for a long time.
2. Social media: A channel or profile in a popular social network, illuminating the same niche as the main site - a magnificent booster of traffic. Creative posts, quizzes, and thematic collections will help to maintain interest in the product and will not cost you a penny.
3. Q&A services: Places where people are trying to find solutions to problems. A good example is Quora.com. All you have to do is find a topic, close to the niche being promoted, and show yourself as an expert, discreetly promoting your project.
4. Rankings. Some portals practice articles and collections of services, goods, everything in the world. You offer your website or product as a member of such a rating. Famous sites will ask for money for this, smaller resources can mention you for free.
5. Directories and maps will not turn your traffic into Niagara Falls, but you will always have a stable stream from a brand card registered through Google Business. Besides, search engines better rank organizations with confirmed contact information.

It’s way better with analytics

Traffic should be controlled: where, from where, how much? At every moment of the campaign, you need to know what happens at every stage of the funnel that turns a visitor into a lead.


The basic toolset for analysis is all in Google Analytics.


These services are enough for a beginner to fix traffic volume, see sources, compare conversion coefficients, understand the efficiency of the whole website and its elements. Besides, they not only show the detail but are also free of charge.


Evadav tip: Knowing your capabilities is good, but understanding how competitors live is even better.


Competitive intelligence through SEMRush and Ahrefs will reveal the secrets of SEO, social media page analysis will show audience size and interaction triggers, feedback on the same Google Maps and IRecommend.ru, help to understand product satisfaction and the blind spots of the market.

Don’t forget the trackers.

More information about trackers, their opportunities, and the importance we revealed in our “Traffic monetization” guide. (https://evadav.blog/guidelines/traffic_monetization_guideline_for_publishers/Traffic_Monetization_Guideline_for_publishers_EN.p df)

Searching for advertisers to monetize traffic from the created website

The website is assembled, configured, and launched. You have a pleasant excitement to watch the growing traffic and calculate profit options. Let’s go through the main channels of monetization.

Contextual advertising (Google AdSense)

It’s an advertisement in any format and relevant to the website topics: from a text note and a banner to a full video review. Every time a customer clicks on an ad block, the publisher gets the money.


The rewarding system is called PPC (Pay Per Click).


To start working, you have to register in the advertising network and wait for the approval of the administration.

Direct advertising

Having stable traffic of several thousand visitors daily (why not?!) you can address directly to advertisers with the offer of advertising placement.


Advantage of the method: you set the cost for views by yourself.


Additional income can be obtained if you promote the service in a complex, combining the placement and creation of advertising content into a turnkey service.

Tangible profit in the direct interaction with advertisers yields such types of monetization:


branding – mixing several types of content on one page/site. The visitor loses the sense of boundaries between original material and advertising and more often gets on the sponsor’s page.
banner ads – the most popular format. Here success depends entirely on creativity and getting into the needs of the target audience.
native ads – any content with a subtle mention of the product or brand. The more natural the advertising link, the higher the conversion.
push, in-page, pop-under – Pop-ups, blocks, and lendings that don’t give the visitor a chance to miss a promotional message. It’s a tool of enormous potential with a proper approach.
links placement – links to the advertiser’s project, placed in the right places of your site. The easiest way to earn.



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Evadav offers profitable monetization conditions (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=build_website_for_publishers_27.03.22 )of native ads, push notifications, in-page messages, and pop-under.

We don’t strive to become the best, we’re busy doing your business the best!

Affiliate programs
In order not to starve while waiting for favorable offers from advertisers, the site owner can become a member of the affiliate program of a famous brand or one of the advertising networks. Of course, the topics of your site should coincide with the niche of the seller, and the resource itself should have a presentable view.

Fundraising
It is simple: fill the site with useful content and ask, as a reward, for donations on project development.

Sales of goods and services
Suppose your site is devoted to reviews of the novelties of the game industry. Why not add a few pages of near-game goods: consoles, peripherals, games, or merch?

Paid subscription
The system resembles fundraising, but with one difference: if the visitor does not pay, he will not be able to access the main part of the content.

Ad networks
Advertising affiliate networks can provide ads immediately. You don’t have to spend time looking for advertisers, they already did it for you. Every network has its database of active advertisers.

All you have to do is add your site, select the advertising format from the list according to your goals, place the code on your site and income won’t take long.


Pros: no need to waste your time looking for advertisers, big profit.
Cons: it is not always possible to choose the type of product or service that will be advertised on your site.


Join Evadav, add new traffic sources and get super profit! (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=build_website_for_publishers_27.03.22 )

Which strategy to choose in the end?

Experience has shown that an affiliate beginner is more likely to get profit fast if he/she implements time-proven techniques and strategies. Why make new roads if you can use ready-made solutions?


Evadav ad network is ready to offer publishers more than 25K proven advertisers and 50K+ active campaigns each month.


It is up to you to decide which advertising formats and monetization channels to use. For our part, we declare that push, in-page, pop-under, and native ads are the leaders according to the ratio of profit to effort.


Evadav tip: don’t stick to only one format, test several, choose what’s the best for you and be on top.


We’re sure, that we look at affiliate marketing the same way as you. Evadav ad network is the best choice for monetization. (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=build_website_for_publishers_27.03.22 )

See for yourself!

[EvaDav]

834

Best NFT Affiliate programs

Art doesn’t lag behind the technologies. Now any recording, photo, painting or video is possible to digitize. Once you reproduce your piece of art digitally and upload it on the blockchain, it becomes an NFT - a non-fungible token.

How can affiliates monetize such an offering? What are the best NFT programs to monetize? Read on to discover!

💡How do Affiliate Programs for NFT work?

Regarding the growth of the NFT market, many referral plans appear. Affiliate programs are one of the best ways to grow business, sales, and boost trading. To earn with such programs on NFTs, you need to join the referral programs of some crypto exchanges, like crypto.com.
However, there are affiliate programs excluding NFT sales. In this case, you may try gaining money on clicks.

Example:
Let’s say Ben visits Binance NFT and passes the registration to join crypto trading. Then you (as a publisher) get the commissions on the users’ trades.

💡What are the NFT platforms offering the best affiliate programs?

We’ve made up a list of the best affiliate programs for you. Here they are:


OpenSea


CPA: Cost per transaction
Commission: 2,5%
Type of the commission: charged once

This is the hugest marketplace for NFTs and crypto collectibles (music, pics, photos, etc.). On the OpenSea you can find many valuable digital items to buy.

Also, you can sell your own creations. You just need to upload your digital work, give it a name, describe it in detail, and opt for a fixed or declining price auction listing.

Affiliate program:
For every transaction, the OpenSea charges 2,5%.
To see how an affiliate program based on NFT sales works, try OpenSea.


Binance



CPA: Cost per transaction
Commission: Up to 50%
Type of commission: Recurring

Binanace is the biggest crypto platform, which offers multiple products: spot market, derivatives, futures, options, savings and staking services, Binance cloud, trust wallet, NFTs, and so on.

NFT marketplace includes categories for e-sport, art, gaming, collectibles, and NFT mystery box. The box offers you a random NFT with different prices and rarity.

Affiliate program
Binance Affiliate Program lets you create referral links that invite your community to sign up and trade on Binance. The link will automatically credit you as the referred if anyone clicks it and registers. Every time they execute a trade, whether it's on Binance Spot, Futures, Margin Trading, NFT or even Binance Pool, you will receive a commission.


Crypto.com


CPA: Cost per transaction and lead
Commission: 10%
Type of the commission: recurring and nonrecurring

Crypto.com is an open-source blockchain that allows you to trade on spot, on margin, and with derivatives. It also offers an NFT marketplace with multiple categories (music, sport, gaming, etc.).
Top NFT creators like Aston Martin, Ugonzo, and Snoop Dogg work with the platform.

Affiliate program
To join a Crypto.com affiliate program, you need to fill out the form, present the platform to your community, and choose your preferred mix: long-term commission or one-time payments.


FTX


CPA: Cost per transaction
Commission: 2,5%
Type of the commission: recurring

FTX ranges among one of the top-5 crypto derivatives exchanges and is popular among millions of users. FTX offers futures and leveraged tokens. Also, the exchange owns a few NFT sites, with Solana, Ethereum, and FTX NFTs available. You can go through the NFT gallery to choose the token you want to buy.
What’s more, on FTX, you can:
bid on NFTs
purchase them
hold them on your FTX NFT gallery, so they'll be available for withdrawal to your personal wallet soon
redeem them for a good or service.

Affiliate program:
Each FTX user has a unique affiliate link. You will receive 25%-40% of the fees of new users who sign up with your referral code, and the new user will get 5% of the fees returned.

The crypto industry and crypto art are becoming more and more popular. Join and earn now!

Join Evadav to monetize your offers (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=best_nft_programs_12.04.22)

[EvaDav]

837

Get Special Easter Bonus From Evadav

Happy Easter, dear Evadavers!🐣

The spirit of this bright holiday is all about hope, love, peace, and prosperity. Evadav team wishes you a joyous celebration with your family!

You may wonder how to monetize your Easter offers? There are a few things you can do to get more conversions:

Launch discounts;
Give away promo codes;
Decorate your banners with holiday stuff.


During this holiday, popular verticals remain:


Gaming - many games offer fantastic Easter levels (e.g. Angry Birds) or Easter costumes for characters;



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Gambling - poker and casino offer great deals for holidays;



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Finance - crypto platforms often prepare some giveaways for Easter;



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E-commerce - Easter decorations, baskets, cakes, and cooking tools are on hype during the Easter holidays.




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And we also have a surprise for you! Easter is high time to launch ad campaigns with Evadav and jump into egg hunting!

Here is what you need to join:

Increase your spending for the period Apr 17 - Apr 24 compared to the previous week and get a Special Easter Bonus.

- For Standard and Bronze levels:
Open a Bronze egg! Increase your spend by $500, and get a $50 coupon from your manager on your next deposit from $500.
- For Silver and Gold levels:
Open a Gold egg! Increase your spend by $1500, and get a $150 coupon from your manager on your next deposit from $1500
- For Platinum and Diamond levels:
Open a Diamond egg! Increase your spend by $5000, and get a $500 coupon from your manager on your next deposit from $5000

The more traffic and campaigns you run, the brighter gifts you receive.

Launch and boost your campaigns, open eggs and enjoy your gifts. (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=easter_17.04.22)

[EvaDav]

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Egg Bonus From Evadav + Top Best Geos and Verticals for Push in April and May

Hello, dear Evadavers!

We announce that our Egg hunt is ended.
Thank you all for taking part in it and don't forget to collect your $50, $150, and $500 bonuses.

In Evadav, we know that there are never too many gifts. So we've added 2 special eggs!

From Apr 24 till Apr 30 open your lucky egg:

Find holiday eggs in your account;
Crack them;
Take a promo code and replenish your account;


- only new accounts are acceptable

Silver Egg:
Get a 10% bonus on your first balance replenishment from $100 to $1000.

Platinum egg:
Get a $500 bonus on your first balance replenishment from $3000.

Launch your campaign with us and grab your gifts (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=best_nft_programs_27.04.22)

As you know, we always follow trends, and we want to share them with you.

✅What are the best Geos for Push ads to monetise in April and May?


USA
Germany
United Kingdom
India
Thailand
Australia



✅ What are the best verticals for Push in April and May?


Gambling
Betting
Crypto


Be trendy, join Evadav (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=best_nft_programs_27.04.22)

[EvaDav]

860

Premium pops top sources list

Have you already tried our Premium Popunder? It has many benefits, among which:

🚀Up to 100 times higher CR
🚀Qualitatively selected and tested sources
🚀Optimized traffic

🚀We give a specially selected list (https://bit.ly/3Pn0Q86)with more than 1000 verified sites, sites with conversions already tested by our internal Traffic Quality Team.

What is more, from May 15 to May 31 we have a system of bonuses for new and current partners.

How to get Bonuses?


1. New Advertisers get:
- $25 sign up promocode may25 for deposits over $200

2. For already active Advertisers we have a one more bonus:
- 10% Bonus on the next deposit up to $1000, for advertisers who work with verticals: content_site, gambling, dating, e-commerce, crypto, services, finance, betting, nutra, sweepstakes, software

3. Even more, if you already have an inactive account with us just sign in and get a special bonus on your next deposit:
- Re-Activation Bonus in amount of a $50 for deposits from $200.

* all bonuses and promotional codes are valid from 05/15/2022 to 05/31/2022.


💰Try Premium Pops traffic with Evadav
(https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=premium_pops_sources_may_activity_16. 05.22)

[EvaDav]

878


WINRATE IS KING

😎Hi, Evadavers!

In this article we'll describe what is important to know about a new feature in our advertisers' personal account - WinRate.

Summary:
- What is WinRate?
- What is the relationship between WinRate and the auction?
- How is WinRate calculated?
- How to increase the effectiveness of your advertising campaigns with WinRate?
- How to use WinRate in combination with MicroBidding and Auto-rules?

What is a WinRate?
Win Rate is the percentage ratio of the number of impressions gained in an auction divided by the total number of impressions bid on.

WinRate is based on Bid and CTR.

Bid - the higher it is, the more chances you have to win the auction.
CTR - the higher the clickability of the creatives within an advertising campaign, the more likely your bid will win, and your ad will be shown on the publisher's site.


Important: For CPC model only!!!
For the CPM model, CTR is not counted.

In other words, WinRate is a parameter that indicates the competitiveness of the used bid, set of creatives, and targeting settings for the ad campaign / source.

How does the auction work?
It's based on a basic calculation formula: CTR * Bid = CPM.

Advertisers are competing for each impression on the platform. The system forms an auction. All advertising campaigns take part in this auction, which, according to their targeting settings, are able to bid for the ad impression.

The system chooses the ad campaign which has the highest CTR*Bid. This approach focuses on delivering relevant ad creatives to the most targeted audience at the publishers' sites.


WinRate formula

WinRate in percent = (number of impressions won / number of auctions in which the campaign participated) x 100


For example, if a bid participates 1 million times and wins 500,000, this is calculated as:
(500,000 / 1,000,000) X 100 = 50% WinRate

- green indicator 70%+ - your advertising campaign is taking enough hits within the auction. Raising the bid and adjusting the sources, you can achieve even higher rates, for our part, we consider this level "good".
- yellow 50<69% - your ad campaign is in the middle of the auction. You can get more impressions by doing optimization.
- red 0<49% - an important signal for the analysis of the advertising campaign and raising the bid / change of creatives and/or targeting.
- n/a - the index is calculated for the period selected in the statistics. If you see this sign next to a campaign or a source in the statistics, this means that your company does not get enough data for the correct calculation of the WinRate. We recommend increasing the traffic buy for such a campaign in order to collect enough statistics for calculations.

Increasing your WinRate
A high WinRate in programmatic terms might indicate low competition for users at the source of traffic or an effective bid.
A low WinRate is always a signal that the bids for a specific campaign and/or source need to be increased and the creatives need to be checked according to their CTR.

Here are some ideas on how to increase the WinRate for your campaign.

-Grow up the bid for ad campaigns with low WinRates

-Buy more traffic in campaigns with creatives that have a high CTR, or duplicate them for other campaigns.

-Optimize the bid for sites with a high WinRate

-Use auto-rules to whitelist and blacklist sources to select the ones that give you the most conversions at a given cost.

-Use micro-bidding to optimize bids by source.

The Microbidding option allows you to unleash the full potential of WinRate's capabilities.

With Microbidding + WinRate, you can analyze and see the actual amount of redeemable traffic, and auction WinRates per campaign and change the rates for zones and sources separately. This will give you the maximum flexibility in buying traffic and make your ROI unattainable for your competitors.

*The micro-bidding option is only available to Gold-level users on our platform.

Let's see on the example of a test advertising campaign with low WinRate.

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The microbidding + WinRate combination will be available for editing within the ad campaign itself:

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Also, similar settings can be made directly in the statistics.
To do so, go to the general statistics tab, select an ad campaign from the general list and its traffic purchase model (CPC in this example) and indicate the country in the filter.

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Now let’s proceed with the analysis. Consider the data in detail.

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In the screenshot, we see the different indicators of the WinRate.
It is worth noting that those sources with a high WinRate in the green zone also have custom Bid significantly higher than the average. Such sources also have high-profit margins and ROI.

In line 2, we see the opposite situation. WinRate on this source is in the red zone, and despite a large amount of traffic and low cost per click, nevertheless, this source does not bring profit.

As part of an advertising strategy, the best choice would be to raise the bid for such a source. However, the creatives within this advertising campaign should not be replaced, as they are effective at the current stage, as you can see by the ROI for the other sources.

Bottom line:
We've taken an in-depth look at the WinRate metric, its importance, and its role when working with the Evadav platform. We wish our advertisers a successful test and look forward to your feedback.

💡 If you have any questions, please contact your manager, who is ready to help you 24/7/365.

LAUNCH ADVERTISING CAMPAIGNS AT EVADAV🤑 (https://evadav.com/advertiser?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_winrate_08.06.22)

[EvaDav]

891
Hot Summer Bonuses from Evadav

Hello, advertisers!

Spring is over, and a hot summer awaits us... And this means that it's high time to grab some hot bonuses from Evadav!
Launch and scale campaigns to get bonuses for balance replenishment.

🤑How do I get bonuses?
You will receive bonuses on your next replenishment when you upgrade your account to the next level of our system. All you have to do is:
- Create ad campaigns and scale the current ones in the second half of June (16.06.22 - 30.06.22)
- Optimize them with auto-rules, microbidding and winrate

🤑What bonuses can I get?
Depending on each new level in the system that you have moved to during the period 06/16/22 - 06/30/22, you will be able to receive the following bonuses:

Standard $0-$300 - entry level
Bronze $301-$1000 - your bonus will be $30 on a deposit of $300 or more
Silver $1001-$3000 - your bonus will be $100 on a deposit of $1000 and more
Gold $3001-$8000 - Your bonus will be $300 on a deposit of $3000 and more
Platinum $8001-$25000 - your bonus will be $800 on a deposit of $5000 or more
Diamond $25001+ - your bonus will be $1000 on a deposit of $5000+

If you have already reached the Diamond level on our platform, we offer you to scale the spend by 50% compared to early June (01.06 - 15.06) to get a $1000 bonus on any next deposit from $5000.

The higher your level in the system, the more bonuses you can get! Increase your spend and get bonuses. (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_june_activity_16.06.22)

🤑How do I request a bonus?
You will have 30 days to request a bonus from the moment your account is upgraded. Email your manager in personal messages requesting a bonus on your next deposit and use the funds to promote in Evadav.

🤑How long will the promo last?
The promo will last from 16.06.22 till 30.06.22. Hurry up to move to the next level to get more bonuses!

In advance to pump your profits, we've collected top verticals and geos for the latest months.

Geos:
- India
- Brazil
- Indonesia
- United States of America
- Philippines
- Thailand
- Malaysia
- Vietnam
- Italy
- Germany
- Bangladesh
- Japan
- France
- Mexico
- United Kingdom of Great Britain and Northern Ireland

Verticals:
❤️dating
💻site content
🕹️gambling
💾software
📱extensions
🌱nutra
🎟️sweepstakes
🛎️services
💵finance
🛒e-commerce
🪙crypto
🛍️shopping
⛓️smartlink
⚙️utility
⚽betting

Launch campaigns with Evadav (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_june_activity_16.06.22)

[EvaDav]

895
POPS TRAFFIC JUICY SOURCES

😎Hi, Evadavers!

🔥We are happy to announce that we have connected over 1,000 new popunder sites and they are already available to you!

💯Get the most out of your traffic with:

💣Top CR - up to 1:4 using pre-landing;
🎯Filtered clicks - just right for your offer;
🐋Volumes - over 1 billion clicks currently available for redemption;
⏰Smart auction and auto-rules - let you take the best part, and not spend all your time setting up and optimizing.

💡Advice from the optimization team:
- Experiment with bids - smoothly increase them from the recommended to the maximum - so you select the most converting sites for your offer;
- test the Premium and Standard types of traffic in the A / B tests;
- advertisers from Gold level and above - use microbidding for spot work with bids;

Also, until the end of the month, we’re running an activity with bonuses (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_pops_traffic_new_sources_26.06.2 2) for topping up

Want to know more? Read our blog (https://evadav.com/blog/fresh-profit-on-pops-traffic?utm_source=forum&utm_medium=smm&utm_campaign=pops)

🤩Check out our awesome blog articles about Popunder you may have missed:

🚀Premium Popunder campaigns and Top 10 countries with recommended rates (https://evadav.com/blog/premium-popunder-campaigns-and-top-10-countries-with-recommended-rates#content)
🚀Premium Popunder Traffic (https://evadav.com/blog/premium-popunder-traffic#content)
🚀5 Steps to a Successful Campaign with Popunder (https://evadav.com/blog/5-steps-to-a-successful-campaign-with-popunder#content)


💡 If you have any questions, please contact your manager, who is ready to help you 24/7/365.

LAUNCH ADVERTISING CAMPAIGNS AT EVADAV🤑 (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_pops_traffic_new_sources_26.06.2 2)

[EvaDav]

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Top Ad Network: Support us!

👋Hello, Evadavers!

Take 2 minutes and have a unique chance to get an extra white list for your vertical from Evadav & Affbank directly.

What do you need to do:
✔️ follow the Affbank Awards page;
✔️ vote for Evadav in push, native, and traffic source categories;


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✔️ screen your votes and save them (3 snapshots);
✔️ send an email to [email protected] (mailto:[email protected]) with an account ID (email), your contact telegram/skype, and screenshots attached;

🏆 Boom! Here you are, almost in a step from your reward. We'll respond to every email after the award finale, starting July 27th.


🍒✌️[Thank you for staying with us]
We always stay with you and follow your needs. So share your attention to our cooperation and get an exclusive reward.

Vote for EvaDav (https://awards.affbank.com/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_affbank_awards_22.07.22)

[EvaDav]

916

Advertising Strategies to Increase CTR


Paired with tons of impressions and conversions, click-through rate really matters when you launch your ad campaign. So let’s find out how to get more clicks and boost your CTR with Evadav.

TOP - 5 Tips to Increase the CTR of Your Ad

⏱️Set the Perfect Timing

What’s the best time to show your ads in order to increase your CTR? Holidays, of course! The profits received during Thanksgiving, Christmas, and Cyber Monday tend to be the highest.
Take advantage of major holidays, sales events, phone model release dates, sporting events, and TV series finales.
Also, learn when your audience is the most active and set the days and time when the ads will be shown.

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💰Schedule your campaign in Evadav profile (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22).

📋Test the Frequency Capping for Your Audience

Everything new is greeted with great interest. However, when an ad is seen multiple times, it loses its impact - it becomes invisible. People may turn it off due to intrusiveness at worst.

Let’s consider the example of push ads. Imagine how weird and annoying the ad seems when you get four times a day that you won a BMW.

A reasonable ad limit is essential to preventing record-low CTRs. According to Evadav statistics, the best results show campaigns with 5 impressions per day. We suggest limiting the impressions of your ads to 5 impressions per day. 1 audience = 5 impressions per 24 hours.

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💰Set capping, launch your campaign, and monitor the statistics with Evadav (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22).

⬆️Get Bids Increased for Better CTR

Low bid makes the CTR low. Thus, the lower your bid is, the worse the sources you get.

You may have nice creatives, but if the bid is low, the chances of success are low as well.

The higher the bid, the more potential auctions your ad campaign will participate in. Thus, you increase the probability of working with the sites with the best clickability for your creatives.

In your Evadav profile, the average CPC and the recommended bid size are shown after you choose the country in the settings and press recommended or max bid. We constantly update this information so that you can launch your campaign with the most relevant bid for your audience.

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💰Follow the bid size recommended in the campaign settings with Evadav (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22) and launch your campaign.

👀Choose the Right Creatives

As for creatives, we recommend launching at least 4-5 creatives to qualify the traffic source. Ad campaign tested with 1-2 creatives is bound to perform worse. Pay attention to the quality of the pictures you use. They should be comprehensible, trustworthy, and reflect what is written in the text. Noone will click on the ad with a dog under which the text will say: Win an iPhone 13 pro max now.

As well, the statistics show that illustrations with women attract users more than with men.

💰Test the creatives within your campaign (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22). You can test up to 8 creatives in each ad campaign.

💡Add Imagination to Your Text

The text should be catchy and correspond to the illustration. It should deliver the message you want to send and include the CTA.


Also, it’s a nice idea to use Emojis to attract attention, but don’t overuse them.
Make your text personalized: “Using an iPhone?” / “Are you in Kyiv”?
Numbers in titles always work: “9 out of 10 people advice using the microwave XXX”


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💰Add title up to 30 characters and description up to 45 in your Evadav profile (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22) while launching an ad and test it.

Choose Evadav and launch the most successful campaigns! (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_ad_strategies_ctr_26.07.22)

[EvaDav]

924

Twitter Notes: What to Expect


Have you heard the news? Twitter is launching a new way of creating and sharing content - Notes!

🗒️What are the Notes?
Notes represent a tool allowing the creation of long reads.
The new features for Twitter users, who are used to short messages containing 280 characters maximum, will allow users to:

create articles with rich formatting
upload media
share posts via Twitter and Facebook.


The major Twitter update allows creating a note with a 100-character title and text up to 2,500 words. Photo, video, GIF, and tweet embedding will be possible in users' Notes. Each Note has its link, and you can tweet, retweet, send in DMs, like, and bookmark it like a tweet.

How can Notes be useful for publishers and advertisers?

Publishers


Monetization of traffic from Twitter is now gaining popularity and momentum. More and more publishers have begun to take advantage of the opportunity to monetize such traffic. Now advertisers could reach 465.1 million users on Twitter, placing it 14th among the world's most 'active' social networks.
Twitter's latest investor report shows that the company had 229 million monetizable daily active users worldwide as of April 2022.


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Among other things, Twitter allows monetizing video broadcasts as well.
Also, you can get traffic from Twitter with Push messages. How? Push subscriptions represent a popular form of monetization from Twitter. Users on Twitter visit your website, read your content, subscribe to push notifications, and return to your site regularly.


To run ads with Evadav, select the format, type and pricing model for push notifications in your Evadav profile. Also, choose targeting, add creatives, and set budgets and limits. If you have any questions about customizing your ads, contact your manager 24/7.

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Would you like to grow and monetize your Twitter traffic? Do it with Evadav (https://evadav.com/advertiser/?utm_source=foruminternetlife&utm_medium=forum&utm_campaign=news_twitter_notes_31.07.22)

Advertisers


If you are an advertiser, you can buy traffic to promote your Twitter account and get more followers.
You can use Twitter as a pass-through page by publishing the link to your ad page in the Twitter post or Notes.



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The secret sauce: not so many platforms allow to post the adult content 18+. However, it's possible on Twitter! You can advertise subscriptions, goods for adults and you can even add creatives in Notes.


Buy your traffic for Twitter with Evadav (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_twitter_notes_31.07.22)

And while Twitter is going to launch its micro-blogging, check out our blog to read the articles you may’ve missed:

💣Fresh Profit on Pops Traffic (https://evadav.com/blog/fresh-profit-on-pops-traffic?utm_source=blog&utm_medium=smm&utm_campaign=twitternotes#content)
🔮5 Steps to a Successful Campaign with Popunder (https://evadav.com/blog/5-steps-to-a-successful-campaign-with-popunder?utm_source=blog&utm_medium=smm&utm_campaign=twitternotes#content)
🎯Advertising Strategies to Increase CTR (https://evadav.com/blog/advertising-strategies-to-increase-ctr?utm_source=blog&utm_medium=smm&utm_campaign=twitternotes#content)

🤑Launch campaigns with Evadav (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_twitter_notes_31.07.22)

[EvaDav]

933

Limits Alert for advertising ad campaigns

Hi, Evadavers!

We've added a limit alert for our advertisers to notify them that their ad campaign limits are about to be reached.

Where can you see it?

In your profile, in the advertising campaigns list (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_advertiser_feauture_limits_alert _09.08.2022).

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information on reaching advertising campaign limit will be visible on the right, in the Budget limit, Click limit columns.

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How does this alert work?
✅ When you use 70% or more of the limits, a red icon with a fire will appear.

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✅ When you click on the icon, you’ll see the inscription "70% of total campaign budget spent. Recommended to increase".

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✅ Clicking on the "Recommended to increase" inscription opens the campaign editing page, the limits setting section.

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Always remember: the more limits you set for your campaigns, the more auctions your campaign will participate in. Also, we only recommend that you keep an eye on your balance and, if possible, keep it above $150.

LAUNCH ADVERTISING CAMPAIGNS WITH EVADAV (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_advertiser_feauture_limits_alert _09.08.2022)

[EvaDav]

941

NEW FEATURE - TELEGRAM BOT

😎Hi, Evadavers!
Meet a new feature from Evadav - Telegram Bot🔔.

Where to find and how to connect it?

To activate the bot, the user needs to log in to their account, in the Evadav profile (https://evadav.com/profile?utm_source=internetforumlife&utm_medium=forum&utm_campaign=news_telegram_bot_17.08.22).

👆 Make sure you filled the field - Telegram. If your nickname is not listed here or you see an invalid one - contact our support team who will help you to replace or add the actual nickname.


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🚀 Next, click "Start receiving notifications" in the Telegram bot in the lower right corner.


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↩️After you press it, you will be taken to the bot's page https://t.me/Evadav_Notify_Bo (https://t.me/Evadav_Notify_Bot)t :


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✔️ Click "Allow" and you will be redirected to the Telegram application, where you should press /start.
After that, click on /link and go to the Evadav profile by the link indicated in the message.


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📧 In your profile, you will see a message telling you that the connection was successful:


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⚠️ In Telegram, the bot will also inform you of the successful connection of your account:


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🔒 To disconnect from sending important notifications through the bot, in your personal account, in the same section of your profile, you need to click on "Stop receiving notifications". All notifications from the bot will be stopped.


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You can use both advertiser and publisher notifications for one Telegram account.

How does the bot work?

In triggering conditions, the subscribed user receives notifications from the bot about different events. The list of events will be constantly expanding, according to your requests. Now among them, there are notifications such as:

✅ For advertisers:
- Achieving a zero account balance;
- The remaining balance will be enough for 1 day (calculated based on the spending of the advertising account for the last period);
- The ad campaign has been rejected by moderation.

✅ For publishers:
- There was a successful domain change;
- Widget was rejected by moderation;
- Widget was banned without passing an antifraud check.

Important: share your feedback on this tool and your suggestions on how we can make it more useful for you, and what new features you are looking for that will help you achieve your goals.

CONNECT THE TELEGRAM BOT NOW (https://evadav.com/profile?utm_source=internetforumlife&utm_medium=forum&utm_campaign=news_telegram_bot_17.08.22)

[EvaDav]

950

A SPECIAL SUMMER PROMOTION FROM EVADAV

😎Hey, Evadavers!

The hot summer is about to end. Now is the time for holidays, relaxation, and incredible profits. The Evadav team always stands with you and already has a suitable activity for you.

Are you expecting some prizes or bonuses, aren't you? There you will be absolutely right! Welcome our Hot Summer Time Giveaway. Now you’ve got the chance not only to increase your profits but to get bonuses!

We are launching a promotion for our advertisers - Hot Summer with EVADAV🐬.

All advertisers can participate in this activity, both new accounts and those whose advertising campaigns are active now or were launched earlier.

🚀 How to get bonuses?
The flow is easy as pie:


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✔️ Create new ad campaigns and build up your spend.
✔️ Make sure your August spend exceeds your spend for July by $2000, $5000, or more.
✔️ Get your $25, $100 or $250 bonus.

🤑Take your bonus:
💵$100 if your spend exceeds your spend for July by over $2000
💵$250 if the spend exceeds your spend for July by $5000

New customers get $25 to test traffic with a promo code hotsummer25.


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👆An extra point: Cashback up to 6% is ready. Ask your manager about it.


The promo will run to August, 31 .

Increase your spend and get bonuses from Evadav (https://evadav.com/profile?utm_source=internetlifeforum&utm_medium=forum&utm__campaign=hot_summer_20.08.22)

[EvaDav]

955
PRODUCT UPDATES - AUGUST 2022

Hi, Evadavers!


We have added new features and options to our product.
Thus, going to share our latest updates with you!

For whom is it available?
To all advertisers

What's added?
✅ Archiving of advertising campaigns
✅ Google Search App Targeting
✅ GIF format in creatives

Let’s go deeper inside each feature>>


Archiving advertising campaigns


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Previously, Archived and Completed campaigns were placed in the same section. For your convenience, we have added the tab “Archived” on the /advertiser/campaigns page in your personal profile.

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Now, archived campaigns will be displayed in the Archived tab. Also, at the top, you will see a notification that the campaigns will be deleted in three months from the moment they were moved to the archive.



Google Search App Targeting



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We’ve added a browser for Google Search App targeting to campaign settings.

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Now you can find ‘Google Search App’ browser in the "Browser" filter in your profile and in the admin panel.


GIF format in creatives



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You can now add *.gif format creatives to your In page Push and Nativ campaigns.

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Conditions for adding:

Max size: 1MB
Corresponds to the resolution specified when creating a Personal Area Ad Campaign.
Formats: Native Ads, InPage.


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According to Evadav's testing results, ads when using GIFs can potentially increase CTR by up to 150%

Test new features directly in your ad campaigns.
Sign in to your Evadav account (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_product_update_04.09.22)

[EvaDav]

964

TOP VERTICALS IN TIER1 AND ASIA FOR ADVERTISERS

😎Hello, Evadavers!
#evadavnews

This month, we expanded the list of available placements and added more than 1000 new sites and applications that have passed the full review.
According to the results of tests from our traffic buying team, we share with you the most effective verticals:

💘 Dating
🎰 Gambling
💾 Utility
💽 Software
🔗 Smartlink
🔔 Push notification
🏈 Betting
💳 Trading
🎁 Sweepstakes
📲 APK

We recommend testing such countries as USA, Brazil, India, Indonesia, Vietnam, Australia and Canada.

✅ Choose the offers and countries that suit you from the list.
✅ Create an advertising campaign.
✅ Write to your manager and replenish your balance until September 30 with a bonus from Evadav.


🎁 $100 bonus - for deposits from $2000
🎁 $50 bonus - for deposits over $500
🎁 $25 bonus - for deposits over $100

Go to your personal account🤑 (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_advertisers_tier1_asia_geos_bonu ses_13.09.22)


LAUNCH ADVERTISING CAMPAIGNS WITH EVADAV🤑 (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_advertisers_tier1_asia_geos_bonu ses_13.09.22)

[EvaDav]

966

New Features From Evadav: Filter Campaign Group and IOS 16 Targeting

We have added new features and options to our product. Sharing the latest updates with you!

Hello, Evadavers!

We have added new features for advertisers and options in your profile. Sharing the latest updates with you!

What's new in the Evadav profile?
✅Filter Campaign Group
✅IOS 16 Targeting.

We’ll take an in-depth look at both new features.

⚙️Campaign Group Filter
In Evadav profile, you can gather campaigns into campaign groups. We've now added the ability to filter campaign groups in statistics.

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The Campaign Group filter has been added to all cabinet tabs except the Group, Source, and Zone tabs.

⚙️Targeting by iOS 16
In Evadav profile, you can set up targeting when you create a campaign. We have added the ability to specify targeting for iOS 16 (which is the latest operating system from Apple at this time).

➡️iOS 16 displays when you create a campaign in the OS version field

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Launch campaigns with Evadav (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forum&utm_campaign=news_advertiers_new_features_25.09.22 )

[EvaDav]

https://evadav.blog/imghost/forums/03.02.2023_february_promo/promoen1200_628.jpg

Hello, Evadavers!

The winter magic does not end with the holidays. At least the Evadav team believes in it. So we decided to extend this fabulous season with another profitable promo for advertisers with bonuses up to $100 and cashback up to 5%. We are sure it will help you to maximize profit using February’s top geo and verticals.

Best geo at the moment:
- United States of America
- India
- Indonesia

Top results by the vertical:
- Dating
- Gambling
- Goods
- Nutrition
- Gaming

All you need to do to prolong the profit season and get maximum benefits is to participate in our promo. Are you ready?

So, what does it take to make magic happen?

Terms and Conditions:
- Top up the advertiser’s balance and get a guaranteed bonus.
- Create new advertising campaigns on the top geo of this month: US, IN, ID.
- Send a request to [email protected] with the subject: EVADAV FEBRUARY BONUS.
- Increase spending by 10% in the second half of February, 15.02-28.02 (compared to the first one, 01.02-14.02).
- Get your wow cashback up to 5%.

All Evadav advertisers can participate: both new accounts and those who have long been with us, but only with newly launched campaigns on selected geo.

Bonus system:

Each advertiser will receive a top-up bonus of:


https://evadav.blog/imghost/forums/03.02.2023_february_promo/snapshot1en.png

The bonus is valid for one replenishment of each advertiser.

After adding and creating an advertising campaign, be sure to write to the support team so that your manager can give you a bonus and help with the targeting settings and all the necessary options for a successful campaign.

The bigger your advertising campaigns and spend, the more cashback you get:


https://evadav.blog/imghost/forums/03.02.2023_february_promo/snapshot2en.jpg

Remember, you create the magic. And the Evadav team will support and help you to make it happen as often as possible.

Go for bonuses and cashback (https://evadav.com/advertiser?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=february_promo_02.02.2023)

[EvaDav]

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/superbowl_en_1200_628.jpg

Hello, Advertisers!

Celebrity guests, the most expensive TV ads, the best athletes - yes, only a few days left before Super Bowl 2023.

To help you set up an effective campaign for the upcoming Super Bowl, the Evadav team analyzed the previous campaigns and developed a mini-guide to the world of American football. We also created a profitable promo for advertisers, making this event even more memorable and profitable.

No more words; let’s get to business.

What is betting?

It is one of the fastest growing verticals in affiliate marketing with a good income level with the right approach.

It's a huge business in the United States and in the world.

People may refuse the opportunity to see the future, but they will never resist the temptation to play and earn.

The gamble and the desire for profit continue to attract many players to sports betting and are likely to remain at the top for a long time.

Of course, the Betting vertical is the most popular during the Super Bowl.

The general trend is as follows:
During all sports events, the audience becomes more responsive to advertisements and engaged.

Top geo

The leading geo is easy to predict - of course, the USA is the absolute leader in profit and conversion rate, which is expected since the majority of the audience watching the American football competition lives in the United States.

But there are other geos that Evadav's team predicts should also show high financial results, involvement, and enormous CTR.

The best geo look like this:
- United States of America
- India
- Brazil
- Germany
- United Kingdom of Great Britain and Northern Ireland

Evadav tip:
Pay attention that all these countries belong to different levels of traffic, so do not add all these geo to one campaign. The conversion rate will depend on how popular American football is in a country. Use our top geo recommendations and you won’t fail.

The most effective ad formats

Which advertising formats will be the most popular and effective during the Super Bowl?


https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot11.jpg

Inpage and push traffic are very popular now. These formats are ideal for event-oriented campaigns.

We all know that the audience prefers mobile devices, so messages sent at the right time have a good chance of converting users.

Evadav tip:
Do not neglect popunder and native ads. They will also show positive results with the right approach.

Ask your manager for advice (https://evadav.com/advertiser?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=superbowl_promo_09.02.2023), and he will undoubtedly give you the best format for the Super Bowl campaign.

Creatives and how to make them engaging

We recommend using creatives that are thematically close to the target event; their conversion rate is much higher than other images.

Don't forget to test, analyze, leave the most effective creatives, and get the desired profit.

Examples of the best creatives:

General Sports Theme Images

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot1.jpg

Super Bowl images

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot2.png

Images with American football and its stars

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot3.png

Images with game subtext that trigger the gamble of users

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot4.jpg

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot5.png

Evadav tip:
If you advertise a betting offer, make sure it is in accordance with the laws of your target regions. It will help you avoid a lot of trouble.

Top offers

Another crucial step for a profitable advertising campaign is selecting the best offer.

Current on Affbank.com:

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot6.png

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot7.png

You can find in MyLead.com:

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot8.png

OfferVault.com offers:

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot9.png

Evadav tip:
Carefully study partner networks and their offer-base, paying attention to their rating. It will allow you to evaluate the prospects of certain offers and choose the best of them.

And, finally, the main surprise from Evadav is the Super Bowl promo for all advertisers

Promo terms:
- top up your ad balance with $500 or more
- create an advertising campaign for the betting category
- be sure to use the creatives of the Super Bowl American football championship
- achieve $100+ spending on this ad campaign
- get extra bonuses from Evadav, while receiving a profit from your skill

Promo’s bonus system:

When you reach $100 spending, send an email to: [email protected] with the theme of SUPERBOWL 2023 to get a $50 bonus.

The bonus will be transferred to the balance within 48 hours from the support team’s reply, on average, within 4 hours.

https://evadav.blog/imghost/forums/07.02.2023_superbowl_promo/snapshot12.jpg

The bonus is available an unlimited number of times to all advertisers from 07.02.23 to 14.02.23. You must repeat all the conditions of the promo to receive the bonus again.

Extra bonus:

The Evadav team prepared a pack of creatives with high CTR potential. Available to all our advertisers at the creation of ad campaigns.

Evadav tip:
As a rule, you should run event-oriented campaigns no later than a week before the event. Therefore, we recommend starting the preparation and launch of advertising campaigns today, without delay, because the closer to the Super Bowl, the greater is competition for traffic.

We hope that our promo and this article will help you create converting campaigns and incredible profits at Super Bowl 2023

Go for a super profit with Evadav (https://evadav.com/advertiser?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=superbowl_promo_09.02.2023)

[eralan]

I know that you often give GEO hints, can you tell now which countries convert best? I would like to come to you to load traffic, but for now I'm thinking between different grids. If you have any information please tell me.

[EvaDav]

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/updates_en_1200_628.jpg

Hello, Advertisers!

The Evadav team is constantly working on improvements. We try to make your day easier and more profitable.

This is crucial to us as we commit to providing more platform upgrades that will improve your experience, advertising efficiency, and cost-effectiveness.

And we keep our promise!

This month’s Evadav functional updates:
- the choice of several categories of countries;
- inpage format examples were added;
- developed important tooltips;
- created the unfolding of the bids’ block;
- implemented news section in a personal account.

Now more about each new feature.

Selection of several categories of countries in personal account

Before:
Previously, you could select only one category of countries for one advertising campaign.

After:
Now it is possible to select several regions simultaneously in campaign settings.

How it works:
Clicking on the region activates the button which turns green. The button is deactivated when pressed again. Note, the button is highlighted only when there is a complete coincidence of countries.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot1(2).jpg

Also, when creating or editing a campaign, we added the ability to choose the whole world in geo using the «Worldwide» button.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot2(1).jpg

This feature is only available to users who have Worldwide permission. If you need this option - contact the personal manager (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=new_features_fabruary_17.02.2023).

It improves:
New feature speeds up the process of creating an advertising campaign.

Inpage format examples added

The Evadav team developed a demo page (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=new_features_fabruary_17.02.2023) for the updated inpage format with custom styles.

In your account you can find the constructor with the following:
- selection of all styles and templates of this format;
- filling all fields: Title, Description, Button Text;
- downloads: Icons and Images.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot3.jpg

It improves:
Now each advertiser can test the look of each creative and choose the most vivid and effective before launching the campaign.

Tooltips with user’s current page description

For convenience and simplicity of work, we added pop-up tooltips in the publishers and advertiser’s personal accounts.

To view the pop-up, click the "?" button in the corresponding section of the current page.

> in the user’s account:

- on profile page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot3_1.jpeg

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot3_2.jpeg

> in advertiser’s account:

- on the campaign configuration or editing page in the “Campaign Schedule” block near the “Date start” and “Date end” fields, and on the campaign list page for active campaigns stopped by “Date Start” or “Date End”

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot4(1).jpg

- on “Statistics” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot5.jpg

- on the “Campaigns” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot6.jpg

- on the “Campaign Groups” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot7.jpg

- on the “Audiences” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot8.jpg

- on the conversion tracking page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot9.jpg

- on the “Level System” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot10.jpg

> in the publisher’s account

- on the “Statistics” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot112.jpg

- on the streaming page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot_12.jpg

- on the widget page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot13.jpg

- on the payment page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot14.jpg

- on the CPA page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot15.jpg

- on the “Loyalty System” page

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot16.jpg

It improves:
Facilitates the work of new partners and those who have long been with us; gives important hints for a better understanding of the system settings.

Unfolding of the bids block in the advertiser’s account

In the settings of the advertising campaign in the “Bid” block, the ability to unfold a block of bids for the convenience of viewing the whole list of countries and bids is added.

How It Works:
You need to select a category of geo (for example, tier 1), after which below, when you choose bids, you will see a detailed list of countries and their data (Name country).

The campaign settings in the “Bid” block also include the ability to unfold this block to view the entire list of countries and bids.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot17.jpg

Important:
The list of countries will only be displayed if there are 4 geos and more.

It improves:
The ability to quickly get the necessary data. It is easy and convenient to look at the whole list of countries and bids.

The functionality is available for all advertisers.

News section in personal account

The Evadav team implemented a news section in the personal account to inform partners about the promo, product updates, and the release of useful materials.

Now it’s almost impossible to miss important news.

How It Works:
Each time there is unread news, the icon will be highlighted with a blue circle in the account’s upper right corner.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot18.jpg

The newsfeed format is implemented in chronological order for the possibility to further view the updates.

https://evadav.blog/imghost/forums/13.02.2023_new_features_fabruary/snapshot19.jpeg

It is available for all partners.

We hope you enjoyed this month’s updates and that you will work with Evadav with even more pleasure.

We do not plan to stop and are already working on new functionality to expand your opportunities and increase your profit.

Check all Evadav’s updates (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=new_features_fabruary_17.02.2023)

[EvaDav]

I know that you often give GEO hints, can you tell now which countries convert best? I would like to come to you to load traffic, but for now I'm thinking between different grids. If you have any information please tell me.

Hello, we always give geo tips, that's for sure and you can find out everything from your manager

[EvaDav]

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/gaming_adalt_en_1200_628.jpg

Hello, Advertisers!

Games are vertical in which today affiliates are foretold to be successful. It’s been around for a long time, but in our view, its potential is much greater than you could have imagined, so we cannot ignore it.

The specifics of gaming offers are generally straightforward. Yeah, it’s not a classic niche, but some people think it’s too narrow and specific to work with right now.

We suggest you look at this vertical through the eyes of an advertiser who has chosen one of the most promising directions – games from the category 18+ and earned on it $579.05 with the inpage traffic from Evadav.

Advertiser’s details
Ad format: inpage
Offer type/offer: gaming (adult)
Ad network: Nutaku
Geo: США
Campaign period: 01.11.2022 – 30.11.2022
Total budget: $995,77
Total earned: $1 574,82
Net profit: $579,05
ROI: 58,15%.

Most likely, many have already pondered why the author chose Adult Gaming. That’s where we start.

Games 18+, like everything else from the "adult" category, can be called evergreen vertical. There was a time when every second Internet resource was dedicated to dating or erotica. Today, there is much more information, entertainment, and commercial resources, but the demand for adult theme has not decreased, and it is unlikely that it will ever happen.

Look at the statistics:
Not less than 30% of the total number of visits is to adult websites, including 5% of desktop devices. The attendance rate of one of the most popular resources for an 18+ audience reached 4 billion per month!

In this case, the very human nature guarantees the stability of Adult Gaming for decades to come. Our advertiser has chosen an offer from the Nutaku gaming platform.

FYI:
According to the owner of Nutaku (https://www.nutaku.net/home/), the platform’s users have already exceeded 45 million, of which 13 million are women. Today, the service offers more than 400 games, and in one month it is visited by 128 million people.

The choice of geo is obvious. The USA is the leader among the regions for gaming vertical, and not only. Only European regions could compete with the United States, but the growth prospects for the demand for games are serious for Europeans and Americans.

How to promote gaming offers
Not so long ago gamers were called a group of people who immersed themselves in games. But now you can call gamers almost all of us. Think about it - more than 60% of the population plays today.

Some spend their time in transport, others spend several hours a day on mobile and desktop games, and gaming is work for the third group. It is enough to look at the indicators of the past period (https://blog.twitch.tv/ru-ru/2023/01/25/2023-an-open-letter-from-our-chief-product-officer-and-chief-monetization-officer/) of the largest video streaming platform Twitch to assess the scale and involvement of the audience.

Here you can see the latest statistics on the views of the most popular games on Twitch:

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot1.png

Interesting:
A 2022 survey found that 18% of US women play video games 3-6 hours a week. Another 6% play between 13 to 24 hours a week. 9% of the male audience spends the same time playing video games. The survey also found that only 30% of women and 25% of men in the US do not play video games.

Features and prospects of gaming vertical
Even 20 years ago, desktop games entirely covered the market, and the emerging consoles did not really compete for PC gaming; only Asian countries felt it. Today, a radically different picture emerges, but even 20% of PC games supporters indicate the vast demand in this segment.

The leadership of mobile games was not in doubt 10 years ago, but in fact, the revenues of AAA projects for desktops are still not inferior to even the most popular applications (although everyone plays games on smartphones, without exception). Therefore, affiliate marketing is irrelevant for developers of AAA games and game consoles. It means that arbitrators work only with individual categories of gaming offers, covering a particular layer of the audience. But with 60% involvement, there can be no doubt about high demand.

Rapid growth in the gaming industry has been observed since the beginning of the pandemic. But the trend continued, people got used to playing.

Interesting to know:
Statis (https://www.statista.com/topics/1906/mobile-gaming/)ta estimates the mobile gaming industry generated $41.7 billion in revenue last year. Analysts predict that in 2023 this figure will exceed 100 billion dollars. And by 2026, gaming will engage +1.3 billion people.

A key factor for the development of online games is the availability of mobile devices, the Internet and compatibility with modern game market products. Users do not need to buy expensive consoles and licensed disks. One can play here and now!

Types of adult gaming offers
Adult games are the most common and popular niche for arbitrators.

It is only a tiny part of the total gaming vertical, but it is 80% promoted through affiliate marketing. And so, despite the great competition, there are plenty of offers for everyone.

Let’s look at the classification of adult gaming offers or what arbitrators have to choose.

> Desktop games (PC Downloadable) are all those that need to be pre-installed on the PC, except for the AAA games mentioned above. Such projects are run on desktop, although they may have a mobile version in application format.

> Browser games (PC/Mobile Browser) are much more in demand than desktop games. It is easy to work with such offers. But, given the severe competition, we do not recommend beginners to gain experience with gaming offers focused on mobile.

> Mobile apps (Android Apps) are projects from independent developers (or groups) created without any support from large publishers. The demand for them is growing, popular streamers are increasingly switching to such games. Since classic promotion strategies are not relevant for them, their developers choose affiliate marketing.

Adult game developers have long been accustomed to working with affiliates and are familiar with their methods. And it allows you to create fruitful cooperation with professionals who understand how to achieve the goal. And that’s another plus of the Adult Gaming vertical.

It should be noted that it is not a strict classification of the offer, but individual groups, based on a number of parameters that help to navigate beginners in the gaming vertical. One offer often belongs to several groups at the same time.

Just like our author’s offer is in the category of mobile and desktop adult games.

Payment models in adult gaming offers
Based on the KPI’s target action, there are several payment models in the offers of adult gaming:

> DOI (Double Opt-In) – double confirmation registration, where the user should enter contact details (mobile or email address). An email with the confirmation link will be sent to this address or number. Only this way the conversion will be counted.

> CPS – payment or credit card data entry. Offers with this target action have higher payouts but also are more difficult to work with. Beginners are not recommended to start with them. This model may provide you a payment for the purchase of full game access by a user or a fixed rate - it is enough that the user’s card is valid and with money on the account.

> Tutorial – user’s training in the game will be a targeted action for which the affiliate will be rewarded.

> CPI – the payment for installing the game app. Be careful when choosing such offers: sometimes, conversion is counted after the user starts the game at least once.

> RevShare – in this case, the arbitrator receives a percentage of the game owner’s income for each player purchase,, that is, repeatedly. RevShare gives the ability to have a long-term passive income until the user removes the application.

Adult games - where to collect traffic?

Today, the Top regions for earning on adult games from Evadav experts look like this:
- USA
- India
- Indonesia
- Germany
- Great Britain
- Brazil
- Italy
- Georgia
- Turkey
- Japan
- Israel

Evadav tip:
To choose a promising geo, we recommend not using other people’s experience or your intuition but contacting Evadav’s personal manager (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_gaming_adult_27.02.2023) for current statistics.

By 2022, the USA was the most productive region with a share of total global revenue from the gaming industry - as much as 28%, slightly behind Japan, earning 20%. But it’s not just the Japanese and the Americans who deserve attention in the gaming offer promotion, the Europeans are not far behind.

On the other hand, there are no deficit regions for this segment. Adult games are prevalent everywhere, but buying quality traffic is often impossible.

Formally, any network offers traffic for any region but is confined to specific geo. And most often it is countries with English-speaking populations. Therefore, when looking for traffic among the Western audience, choosing sites originating from Asia or the CIS is absolutely hopeless. First we select geo and CPA networks with more coverage in this region.

The target audience for adult gaming
Statistics refute entirely the stereotype that men make up most of adult gaming’s target audience. There is a slight difference in the proportion of men and women playing adult games for all age groups.

Therefore, it is possible to focus on males 18-54 and females 18-45 years with different income levels.

Traditional adult sites are in demand, but today people want to participate, not just watch. Gaming Adult is an interactive, virtual reality feature.

The most efficient traffic channels
Choosing the traffic source for adult games assumes these options.

> Platforms 18+ – websites with erotic or pornographic content. Here is the most loyal audience, which easily agrees to follow and register, providing a high conversion.

> Social media accounts for almost half of the gaming traffic, but they all work differently. Facebook is ideal for adult games (not without cloaking, of course); there is not the youngest audience, but the main traffic for this direction is to look in this network. However, mobile games are not welcome; unlike Instagram, where there are different audiences, it is easier to find the target users, but the traffic volume is much less. The greatest potential for adult games is in TikTok - young people are willing to click on gaming advertising, especially erotic and for mobile devices. Do not forget about moderation; advertising adult offers on social networks is prohibited.

> Influencers (streamers). Promoting adult gaming through them is very difficult, but it is highly effective due to the most relevant audience.

> Websites for gamers - advertisements can be placed on thematic sites, such as manga or anime. It is where cartoon game lovers gather.

> Advertising networks are objectively the best source. Evadav is a platform with quality traffic for different directions, including adult gaming. The main thing - make sure that the network supports this type of offer, then configure advertising campaigns correctly and use all the network features.

The best advertising formats for Adult
Traditionally, push, popunders, inpage and native advertising promote 18+ offers. You can only find the best for a particular offer by testing.

Evadav tip:
For a successful launch, we recommend using several advertising formats at once - for example, native ads or push notifications to warm up the audience, popunder - to trigger it. Inpage is highly effective for adult games promotion. Customization by Evadav (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_gaming_adult_27.02.2023) makes them more clickable.

Whatever format you choose, it is crucial to demonstrate the playing process, the character’s appearance, and the player’s emotions when promoting games from the 18+ category.

Dynamic advertising content organically looks on the platforms with video content - Instagram and TikTok with gamers of any gender and age group.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot2.png

Video content in the advertisement allows the user to understand that this game can be fun to spend time on. Whatever you use - unique game features, specific scenarios, the process of character interaction, it’s better than static ads.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot3(1).png

Creatives and landings for Adult Gaming
Since adult gaming is not a "white" vertical, approaches to creating creatives depend on the traffic source. Moderation of social networks prohibits explicit creatives. And not all advertising networks cope with adult direction. So before you make creatives, learn the website's requirements for advertising.

Where to get creatives:
5. Create your own - evaluate the rationality of such a choice because it requires specific skills and time.

6. Order from professionals - make sure this person makes unique creatives, not plagiarism.

7. Spy services - here, you can track current campaigns and watch and borrow promotional materials from competitors.

8. Photo stocks - having specific skills, you can also search for suitable adult images.

Evadav tip:
It is crucial not to copy creatives but to improve and unitize. No matter how successful the advertising campaign is, all creatives and bundles burn out sooner or later.

Recommendations for effective creatives

When making creatives to promote adult gaming, follow the recommendations:
- Unified style of advertising creatives and landing page (corresponding to the picture of the game itself) - color scheme, design so that users do not have a visual dissonance;
- Minimum text - remember that visualization is more important for gaming, so even landing should contain more pictures and videos and very little text in the form of abstracts and comments;
- Many creatives - in one advertising campaign, you need to prepare several creatives for different groups of users and several universal ones;
- Nativity - making creatives, think of them when scrolling pages; they should become part of the user’s way and not stand out from the general topic;
- Demonstration of the game and features - use the most exciting fragments, characters or their creation process, game options, specific scenarios, and levels-ups.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot3.png

- The user as the player. Show the character he is controlling and invite him to make a choice, accompanied by a call to visit the landing page.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot3(2).png

- Dialogue with the character - model a conversation or any other interaction of characters on the game’s theme.
- Video reactions - a working approach for Instagram and TikTok, which is to demonstrate strong user emotions from the game;
- Advertising in the style of reviews, opinions, and compilations - relevant for TikTok;
- Chat games - use game discussions as if characters are communicating outside the game;
- Subtitles and text with a call to action - many people view muted videos, so you must ensure that they can communicate information without sound.
- Targeted keywords - the text should contain keywords that users can get to this offer.

Examples of successful creatives:

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot4.png https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot5.png

Ad campaign setup
The author of the case chose an offer with a simple game Fap CEO. It took some time to find out that this adult game has a low entrance threshold, is aimed at a wide audience, and most importantly, is popular among users.

This offer is payable at a RevShare of 20%.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot6.png

The advertiser has prepared several pre-landers where he used standard approaches for adult:
- warned of "adult" content;
- specified the age and type of device.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot7.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot8.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot9.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot10.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot11.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot12.png

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot13.png

Evadav tip:
Note that before a user gets to the landing page, he must complete five steps. In our view, the funnel should have been a little shorter, but let’s see how that turned out.

Our advertiser has chosen the inpage format in custom System style. Judging by the CTR, throughout the campaign, the audience liked the creative. He selected the game fragment from the official promo and briefly hinted at the game point.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot14.png

He has set a bid a little above the recommended and almost did not limit targeting by device type or operating systems at the start.

The English language was set, as 80% of the US population is English-speaking.

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot15.png

Two weeks later, the stats were like this:

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot15_1.png

The author limited the daily budget and set advertising display hours as part of the optimization. Campaigns with adult games are irrational to promote during the day when the target audience is at work.

He also set the Automated Rules to prevent the manual setting of black and white lists.

He also changed the creative to more explicit:

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot16.png

Here’s what happened a couple of weeks later:

https://evadav.blog/imghost/forums/27.02.2023_case_study_gaming_adult/snapshot17.png

As we can see from the statistics, the campaign went into minus before the optimization, but then the advertiser came to quite a decent ROI - 58%.

The RevShare payouts will gradually decrease, and there is nothing to do with it, as any game sooner or later gets boring. But the campaign can be updated; try to collect traffic from another geo.

In general, if the adult game is popular, it is worth working more with this offer.

Evadav’s recommendations and life hacks
The promotion of games from prohibited directions seems to many to be extremely risky. But our advertisers have already proven that such a risk is justified. So, if you haven’t already risked working with an adult offer, try to finally do it and permanently change the idea of this vertical.

Finally, we have prepared several expert recommendations:

> use all targeting options in the affiliate network to target your audience as accurately as possible and to maximize its reach;

> demonstrate the game experience in the video advertising format;

> choose sites with free video content for higher conversion;

> choose premium Evadav traffic and you will get traffic from high conversion sources, manually checked by our managers;

> test - based on bundles and creatives A/B testing, you can optimize the campaign at any stage, and collect more data for sources;

> connect automated rules if you do not want to optimize the campaign manually;

> use black and white lists to manage sources effectively;

> use an inpage format with custom styles to increase the clickability of your ads.

Final thoughts
The results of this case confirmed that Adult Gaming is a vertical that deserves attention. Adult games are played without exaggeration in almost all regions. A huge selection of geo, high payouts, many approaches to creating promo materials, simple settings, and no problem that the vertical is not "white".

Offers with adult games have excellent performance on adult platforms, where they look native and interact with the target audience.

Do not neglect the gaming vertical; try to find your working bundle and share your cases with us.

Launch gaming campaign with Evadav (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_gaming_adult_27.02.2023)

[EvaDav]

https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/1200_627_USA_guide_EN.png

Hello, Advertisers!

The USA is a vast field for experimentation, and we cannot fail to tell you about the prospects and intricacies of working with this region.

The Evadav team created a detailed guide dedicated to the Tier 1 leader – the USA. The largest and most diverse audience, generous payouts, stable currency rate, high income, and maximum interest in new offers – yes, it’s all about the United States.

In our new guide, you will learn the following:
- features of US audience: mentality, language, preferences, life priorities;
- prospects of geo and top verticals with the latest statistics;
- advertising formats that bring the most conversion;
- approaches to making creatives with vivid examples;
- life hacks to create an effective 2023 strategy for the United States.

You’re about to make a real little trip to the USA and, of course, to get exclusive recommendations from Evadav experts for your cosmic ROI.

USA geo features

The United States of America is a nation in North America with a vast territory and population of more than 333 million.

USA is a multilingual country. Although the English-speaking population has an absolute advantage (80%) and English has official status in 32 states, more than 300 languages are spoken.

Before collecting traffic among residents of the states, note that they have these features:
- patriotism, pride in country and history, so at least half of them try to buy domestic products;
- enterprise and planning - Americans know how to manage money, find solutions, and make profitable deals; so always indicate the benefits of the offer for them;
- optimism, faith in oneself and luck, so they participate with enthusiasm in online draws, online casinos, and betting;
- literacy, 99% of Americans are literate people, so be honest with them, do not hide your interest;
- affability and friendliness - whether residents of California or Texas, they are happy to do a small service free of charge;
- need for comfort - they want to have a beautiful and cozy home, a lot of different household appliances, and good cars;
- high self-esteem and healthy selfishness - yes, Americans value themselves and strive to be better than others, so focus on the exclusivity and uniqueness of the offer.
- pickiness - a US resident will not wait a few months for a cheap product from AliExpress;
- quality is a priority for every American; discounts and promotions for them are not so attractive, but rather, on the contrary - raise doubts about quality.

Best advertising formats

When working with the US audience, the most effective formats are:
> video format;
> interstitial;
> inpage;
> banners;
> native ads;
> push notifications;
> popunder.

Top verticals

Let’s look at the top verticals in the United States, together with the latest display statistics from January 2023.

The TOP 6 verticals in affiliate marketing in the US are:
- Dating
- Webcam
- Gambling
- Betting
- Gaming
- Nutra

Approaches to making creatives and landing pages

Gaming
Americans love to play action and adult, arcade, and casual games.

The advertiser’s task is to show the most vivid and fascinating game moments, characters, and bonuses.

Such creatives in inpage format with the System-template with bright, dynamic images will show larger clickability:


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot1.png

Evadav tip:
update creatives more often so as not to annoy potential leads. Also note that the same game sooner or later annoys the user, so try new platforms

Dating
The USA is the most profitable geo for online dating. Almost 300 million Americans spend time on dating websites and apps. Most conversions come from 25-35 years old audiences, but LTV and bill are higher in the 50+ category.

Evadav tip:
use English in creatives, realistic photos, macros of the city in the title and Social Style for inpage advertising to make a pop-up notification look like a new social network message.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot2.png https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot3.png

Antivirus
Today there are at least 10 gadgets in every American family. In this regard, device protection programs are relevant for the population of the United States of America.

Use the following approaches in creatives to advertise antivirus apps:
- use icons and images with threat attributes, symbolizing danger;
- select scary headers with warnings about the threat or detection of viruses;
- offer free trial periods;
- focus on popular brands.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot4.png

Evadav tip:
disguise ads as system notifications using custom inpage styles available in campaign settings.

Gambling
The people of all the states, without exception, share a common passion for gambling. The operation of Internet casinos in the US requires the creation of an offline institution and purchasing of a license.

Evadav tip:
Choose gambling offers with a local license.

Use the following elements:
- vivid images showing the winnings and strong emotions of players for creatives;
- pre-landers with "wheel of fortune", where the user, essentially, will win and go already "warm" to the landing page;
- casinos and slot machines widgets and attributes.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot5.png

Nutra
For the US audience, most of the offers from this vertical are suitable, as more than 50% of Americans use biologically active supplements regularly and systematically, and 10% use 4 supplements a day.

To make cool creatives for Nutra offers:
- do not scare users with the shocking words "cancer", "impotence";
- do not address political or racial issues, Americans are negative about them;
- show a concrete result from the supplement use in photos "Before" and "After";
- use pre-lander in the local language.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot6.png

eCommerce
Almost every US citizen, even the poor and homeless, has access to the Internet. And they have long preferred online shopping, easily part with money, and often with credit.

In creatives for the offers from this vertical:
- do not use direct calls to action ("Buy", "Download", "Order", "Subscribe", "Make a first deposit"). Americans do not like when they are persuaded to buy;
- refuse to promote low-quality goods and cheap, unnecessary things. Americans will always defend their rights in court if they find the slightest discrepancy to their expectations;
- focus on the uniqueness of the offer and the exclusivity of the product.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot7.png

WebCam
Webcam resources reach up to 5 million visits per day.

People (viewers) interested in offers from this vertical are often lonely, want to have an interesting leisure time, and, in fact, are ready to pay for it.

To bring many conversions, creatives must be intriguing and personalized.


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot8.png

Evadav tip:
Accurately identify the target audience and use users’ "pain" in creatives, landings, and pre-landers - "Lonely?" "Do you want a no-strings-attached relationship?" "Looking for a partner nearby?".

Betting
As people in the United States are gamblers, the Betting vertical shows no less conversion than Gambling.

While sports and eSports betting offers align with trends, the approaches remain the same and work well.

Use the same approaches as in work with gambling in creatives for betting offers:
- offer bonuses to Americans;
- use wow-icons and images that show the emotions of winning;
- logos of famous sports brands, club logos, and player photos work well;
- intriguing questions to users are also effective ("Guess who will win?").


https://evadav.blog/imghost/forums/03.03.2023_usa_guide_2023/snapshot9.png

Evadav tip:
synchronize the launch of promotional events with sports events, and watch the schedule of matches and forecasts. In this vertical, your income directly depends on the offer’s relevance!

Evadav experts’ recommendations

And finally we will give you some expert advice from Evadav, which will help you to master this market and not waste your first budget:
6. Choose an inpage format for advertising campaigns. The Classic custom style shows the highest conversion.
7. At the campaign start, launch several creatives at once.
8. Limit the frequency capping for the new white list to 1.
9. Use automated rules.
10. Choose Evadav premium traffic.

Read the complete guide 2023 Advertising Strategy for USA (https://bit.ly/3ZCnDRC)

Launch US-campaign with Evadav (https://evadav.com/advertiser/campaigns?utm_source=winternetlifeforum&utm_medium=forums&utm_campaign=usa_guide_06.03.2023)

[EvaDav]

https://evadav.blog/imghost/forums/08.03.2023_8march/8march_promo_1200_628_EN-01.png

Evadav team is glad to announce fantastic promos for you! Keep reading to find out more.

Starting from Mar 7, create and launch new advertising campaigns on the top geos:

- US
- ID
- BR
- UK
- IT
- JP

And pay attention to the top verticals:

- Dating
- Webcam
- Gambling
- Betting
- Trading
- Nutra
- Apps
-Utilities

Here what you will get:
- $50 bonus for the 5% growth of the spend compared to the 20.02.23 - 06.03.23 period;
- $100 bonus for the 10% growth of the spend compared to the 20.02.23 - 06.03.23 period

How to Get a Bonus?
Get the bonus by emailing us at [email protected] with the subject line "march bonus" within the period after the end of the activity on 22.03.23 - 26.03.23.

The promo will last from Mar 7 till Mar 21.

And There is More!
All devices are beeping from greeting Push messages; e-commerce sites offer In-Page and Native ads, as well as Popunder - it’s 8 March!

We are greeting all the women on International Woman's Day! On this day, let’s thank every woman in our life and show them love. Happy Woman’s Day!

To this occasion, we’ve prepared one more bonus surprise for you:

Get +8% for replenishing your balance up to $1000 by using the promo code march8!

Launch your campaigns with Evadav (https://evadav.com/advertiser/campaigns?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=8_march_08.03.2023)

Read also: AI Tools for Affiliates (https://evadav.com/blog/ai-tools-for-affiliates#content)

[Animalfox]

What ad formats does EvaDav support?

[EvaDav]

What ad formats does EvaDav support?

EVADAV supports various advertising formats, such as push notifications, native advertising, video, as well as web banners.

[EvaDav]

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/1200_628_Content_Site_Adult_EN.png

Hello, Evadavers!

While some wonder how to promote their website, others have already found the most effective, efficient, and safe way to increase traffic quickly.

Remember, a well-attended platform is not only a direct income for the webmaster but also an excellent opportunity for additional monetization, such as push subscriptions.

The author of our case chose our advertising network Evadav with high-quality and verified traffic. He shared with us his experience in driving traffic to his website.

Are you ready?

Publisher’s details

So, in this case, a website with video content for adults is the target platform for driving traffic. And therefore, the audience of this offer is 18+.

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot111.png

As you know, promoting such a project in standard ways is difficult, which explains the chosen method's relevance. The publisher decided to test Evadav's US popunder traffic - the top geo for the 18+ category. Let's see how it met his expectations.

Details:
- offer type/offer: content website (adult video-content)/ cams.xvideos.com
- ad format: popunder
- device: mobile
- OS: Android
- ad network: Evadav
- geo: USA
- campaign period: 19.02.23 – 20.03.23
- total budget: $848,38
- total clicks gained: 1 303 229

The choice of geo is justified - video content for adults is viral in the states.

Interesting fact:
By the way, statistically (https://www.statista.com/topics/1860/home-video/#topicOverview), 80% of Americans pay for subscriptions to receive videos on demand. We can see an increase in the number of consumers who have a video-on-demand service (SVOD) in the US from 2015 to 2022:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot12.png

A poll (https://www.statista.com/forecasts/997109/most-used-devices-for-digital-videos-in-the-us) conducted in 2022 among 8,732 Americans found that 66% watch videos on smartphones.

Therefore, the author of the case chose mobile Android traffic.

By the way, arbitrators love adult offers. They are "evergreen," understandable even for newbies, available for various geo, and easy to access the American market.

Moreover, on our publisher's site, users did not need to subscribe; click is enough for conversion. These are popular among affiliates.

Why the popunder format?

You probably heard that popunder traffic is “cold” and cheap. Then why did the publisher choose this format?

Pop traffic is more common where people can get the desired information for free (for example, to watch a movie), so even pop-ups without their consent do not annoy them.

At the same time, many people come for specific content on the content site and typically respond to such offers. And most importantly - if the platform is profound, then non-quality and bot traffic is eliminated.

Evadav has its own anti-fraud system, which pleases the quality of even popunder traffic.

Features of the content site vertical

The content site is not a new vertical but a well-forgotten old one. Standard offers include the following:
- payment for registration;
- buying access to exclusive content;
- paid user subscription to information products and services;
- trial access to media files.

Example:
If the user is looking for a movie, to access it in HD Ultra-quality, he needs to register and pay for access, say, 1$. To do this, the user needs to enter the data of his payment or credit card, which will be charged the service's total cost after the trial period.

Subscriptions are relevant through CC Submit and direct billing of mobile operators. People are used to such offers and respond to them normally, especially in countries from tier 1.

To drive traffic to the content site, you must constantly monitor popular and long-tail keywords and adapt the landing pages to each query and geo.

Even when you only need a free registration to view content, it is challenging to promote some resources if their content, as our partner, is related to prohibited topics.

In this case, we are dealing with adult traffic. Oddly enough, there is fierce competition among websites. Webmasters are ready to use any method of fighting competitors, including aligning with search engines filters. So affiliate marketing is the best way to raise the metric.

Offer types

The offers from this vertical are divided into:
- news websites;
- blogs;
- aggregator sites or catalogs that collect information on various companies and services;
- video hosting, online cinemas;
- manga and anime
- thematic resources for narrow niches (for accountants, canine keepers, bankers, etc.);
- online libraries
- photo stocks.

Best ad formats for a website with 18+ video content

The following advertising formats are effective in promoting adult offers:
- popunder
- push notifications;
- inpage
- native.

You need to test to determine which format is most effective for your product. Unfortunately, however, not everyone is ready to budget for tests.

Evadav tip:
Try Evadav’s inpage traffic for your campaigns. This format covers iOS users. Such advertising drives a new solvent audience.

Popunder traffic for content website

The script of the popunder, integrated into the website code, automatically runs the landing page. The target page appears not over the working tab but under it, and therefore you can count on the high loyalty of the audience. In this case, popunders and clickunders are the least aggressive form of pop-up advertising.

Popunder does not block content; it unobtrusively waits for the user to finish his work and pay attention to it. He does this on his own accord, which means he wants to see the offer, and the probability of the target action is several times higher.

Benefits of popunder traffic for the content website

- No creatives. Quality triggering landing page - everything you need to get the lead.
- Low click cost relative to other formats.
- Huge Reach.
- Adapted advertising for all types of devices.
- The large traffic volume according to CPM-model (payment for thousand impressions).

Effective landing page for the popunder

The target page, run by the popunder script, is the only option to convert the visitor to a lead.

Mandatory components of landing page:
- interesting "catching" title;
- the main text, concisely describing the essence of the offer;
- eye-catching CTA button ("register!", "act", "subscribe", etc.).

Use this checklist to create an effective landing page for your campaign:

> the target page weighs less than 200 Kb and downloads in less than 2 seconds;
> the text is simple to understand and clearly describes the essence of the offer;
> the title intrigues and motivates to read the offer;
> page design is bright, not overloaded with text and images, and contains interactive elements;
> you can use various triggers: discounts, gifts, bonuses, special offers, countdowns, and anything that helps to retain the user.

Examples of quality landing pages, which are likely to bring a lot of leads, look like this:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot21.jpg

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot3.jpg

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot4.jpg

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot5.jpg

Please note:
Here are the proper titles, the essence of the offer is clearly described, the visuals look harmonious, and the fonts are selected correctly. CTA buttons with accents on urgency - "Watch now", benefit - "Sign up for free".

And the following landing pages are poorly made. Look at them and try not to repeat these mistakes.

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot6.jpg

Such landing is uninformative and boring, and the font size is chosen incorrectly. The title is not intriguing but, instead, forces you to register.

Evadav tip:
Try not to use words that subconsciously cause resistance ("buy", "order", "register") in the text of the landing page. Replace them with a softer and more friendly "join", "try", "get bonuses", etc.

And there's no data entry form on this landing page:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot71.png

In addition, we would recommend changing the call to action, otherwise the user will get confused.

Ad campaign setup

Okay, let's dive into settings.

The owner of the offer targeted mobile traffic from the USA. The country is multilingual, so the browser's language was not chosen. The publisher was interested in the users of Android devices with any browser. He did not limit the number of impressions and the budget.

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot81.png

CPM at the start was $2.42; a week later, on the manager's recommendation, it was raised to $2.83.

Landing, in our opinion, is effective, and the registration form is minimalistic:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot9(1).png

Within a week, the campaign showed the following results:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot10.png

Optimization

According to the weekly test results, the partner optimized the campaign. On the advice of the personal manager, the publisher raised the bid, and added automated rules so that non-convertible zones would automatically go to the blacklists.

Advertising was inexpensive, so limits on display and budget were not applied.

The final statistics a month after the launch looked like this:

https://evadav.blog/imghost/forums/28.03.2023_case_study_content_site_adult/snapshot11.png

The case author received 1,303,229 clicks and doubled the traffic, investing only $848.38.

To date, he continues cooperating with our Evadav advertising platform as a webmaster, monetizing his adult traffic with push subscriptions. But this is another story. The partner promised to share the results in the following case.

Expert tips from Evadav

11. Target one geo in one advertising campaign.
So it is easier to win the auction and get objective statistics for optimization and better results.
12. Install the CPM above the recommended by the system.
The higher the bid, the more in-demand traffic sources you buy, and the more you get traffic and leads.
13. Set postback up.
Do not ignore the importance of tracking conversion information.
14. Add automated rules.
This option will optimize the campaign without your participation.
15. Pay attention to technical optimization.
The audience won’t wait for a page he hasn’t even requested to upload.
16. Set a daily limit for the campaign budget.
This way, you can control the cost of purchasing traffic.
17. Explore and analyze the market.
If you do not know how to do the proper landing page, see promotional materials of the current campaigns of other advertisers in spy services.
18. Adjust display frequency capping.
Set no more than one daily show for one user to avoid annoying them.
19. Use pre-landers to promote sites on prohibited thematics.
So you can go through the moderation on the platforms with strict requirements for advertising, eliminate non-target traffic and warm up interested users.
20. Use Evadav’s personal manager tips.
He’s interested in your results!

Final thoughts

A content site is a vast vertical in traffic arbitration with many directions and opportunities. With the real case example, we showed that Evadav’s popunder traffic converts perfectly.

With low CPM and minimal partner participation, the traffic volume to the site with 18+ video content more than doubled and brought 1 303 229 clicks.

Buy Evadav’s quality traffic (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_content_site_adult_29.03.2 023)

[EvaDav]

https://evadav.blog/imghost/forums/30.03.2023_nutra_guide/1200_628_Nutra_EN.png

Hello, Advertisers!

Nutra is a classic evergreen vertical in affiliate marketing.

In addition to making excellent earnings (this industry brings billions of dollars to advertisers annually), the Nutra vertical requires a deep understanding of consumer behavior, making it ideal for affiliate marketing.

The Evadav team has created a detailed step-by-step guide in which you will learn:
- vertical's features, prospects, and problems;
- the target audience of Nutra offers;
- promising traffic and geo channels;
- working approaches to making creatives;
- the best advertising formats for promotion;
- the secrets of profitable advertising campaigns;
- and, of course, actual advertising statistics to inspire you to even more fiery results!

Immersion in the world of Nutra and exclusive advice from Evadav experts for profitable campaigns and ROI await you.

What is Nutra vertical?

Nutra is biologically active supplements, dietary products, minerals and vitamins, and cosmetic products. This vertical has many directions.

> Target audience is mostly women aged 35-55, but there are also men aged 25-40.
> Competition level: consistently high.
> Traffic cost: average.
> Pricing model: COD, SS-offers, and Trial.
> Offer type: "white" - the user gets a product that could solve his problem. But with 18+ products, you will have to bypass the moderation.
> Difficulty level: It’s easy to start with Evadav traffic.
> Geo: The highest conversion is in the countries from Tier 1 and Tier 2. You can also try Tier 3.

Features of Nutra offers: relevance, problems, and prospects

Even experienced arbitrage managers can hardly promote dietary supplements.

Let’s see what problems advertisers face when working with Nutra offers:
- high traffic requirements (most often geo from Tier 1 are listed in offers’ KPIs. Tier 2, and 3 geos are rare);
- consumers are often unaware of some of the supplements that could potentially solve their problem until they see the advertisement. Therefore, Nutra can't be found through search engines, which means that it is simply pointless to promote it with keywords;
- high competition, tough to advertise Nutra in Tier 1, but the level of payouts motivates ideally;
- leading the user to conversion is difficult, and it's nothing to do here without warming up;
- Nutra vertical products target the solvent audience - there are no cheap goods, so it is even more challenging to get the lead from Tier 2 and 3.
But look, what results can be achieved with the right approach:


https://evadav.blog/imghost/forums/30.03.2023_nutra_guide/snapshots1.png

Best geo for Nutra offers

The list of the most stable leaders to date looks like this:
- USA
- India
- Indonesia

Secondary geo which also show good conversion:
- Germany
- Great Britain
- Brazil
- Italy
- Georgia
- Japan
- Israel

Evadav tip:
Pre-analyze the relevance of the offer in any geo to get a good CR. Do not neglect Asian countries. Demand for Nutra is good. Yes, the payouts are lower, but large volumes and low traffic costs offset this.

Target audience

At first glance, it may seem that the target traffic should be sought among the young and progressive generation.

But in fact, it turns out that the products of non-traditional medicine mainly interest adults.

Generation Z trusts exclusively evidence-based medicine, pays dearly for consultations with specialists, and buys individual nutritional plans. Sometimes the young audience is also interested in "wonder pills", but adults - much more often.

Traffic sources

You can use any traffic source for Nutra offers — social media, Google Ads, teaser networks, marketplace, push.

Effective advertising formats

The following formats work perfectly for Nutra offers advertising.
> classic push notifications;
> popunder;
> native ads;
> inpage.

Evadav tip:
To promote Nutra products, choose Classic-style - such ads show the best CR and CTR in beauty and health offers. Please note that custom styling is an exclusive feature from Evadav.

Nutra attracts advertisers for a reason. If you do everything correctly, spend the budget wisely, and use all the options of the advertising network and recommendations from the Evadav team, ROI will only please you.

Read the guide on promoting dietary supplements, and don't be afraid to test the Nutra offers.

Read the guide (https://bit.ly/3ZnLsfe)

Launch Nutra-campaign with Evadav (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=nutra_guide_30.03.2023)

[Gabby]

Does EvaDav have an affiliate program, and what conditions does it offer?

[EvaDav]

Does EvaDav have an affiliate program, and what conditions does it offer?

EvaDav offers an affiliate program where you can earn up to 5% commission on the earnings of the publishers and advertisers you referred. Details and conditions of participation can be found on our website or from your personal manager.

[Eryn]

Which countries are the most profitable to work with EvaDav?

[EvaDav]

Which countries are the most profitable to work with EvaDav?

The most profitable countries to work with EvaDav are USA, UK, Canada, Germany and Australia. However, the effectiveness may vary depending on your niche and campaign.

[EvaDav]

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Hello, Evadavers!

Online trading is a complex niche for earning money, where most people drop out of the race, losing money. But direct advertisers and arbitrators have made and will continue to earn money until people's thirst for "easy money" and the desire for a better life wears off.

We want to show you an advertiser’s case which perfectly demonstrates the relevance of the vertical in Europe and will close the doubts about the quality of Evadav pop traffic if you still have them.

So, the author of the case is an arbitrator who chose an offer from a direct advertiser and decided to test the Evadav popunder traffic on it. Olymp Trade is an international multilingual platform for online trading, where you can earn on various types of assets, including cryptocurrency, shares, stock indexes, assets of commodity segment, currency, etc.


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The trading platform looks decent, neat, and beginner-friendly. It has a demo version, quick support, and a mobile app. But we are not traders with you, and in this case, Olymp Trade interests us as an offer of the arbitrator, who wanted to drive the popunder traffic from European countries and chose the right source - Evadav.

So let’s start with a bundle:
offer: olymptrade.com
affiliate network: direct advertiser
payment model: CPL (payment for registration)
ad format: popunder
geo: EU, Tier 1
traffic type: mobile
OS: Android
campaign period: 21.02.23 – 22.03.23

The problem of lack of money is eternal for most people in all countries. Everyone wants to improve their financial situation, but not everyone is willing to take risks and invest. Therefore, the main problem of the advertiser promoting a trading offer is to lead the potential clients to the target action, to work out objections, and show what "pains" they can close if they register on the trading exchange.

The advertiser targeted mainly European countries from tier1. Remember, Europeans - solvent, gambling, but already quite sophisticated. They are difficult to surprise or induce spontaneous decisions; they are prudent, calculating, financially literate, and reluctant to part with money. But with the proper approach, the conversion is feasible.

What is trading?

The essence of online trading is simple and old as the world: buy assets (currency, stocks, crypto, and any securities) when they fall in value, and then sell when their price rises. The difference in value is the trader's earnings.

At first glance, the work is not dusty, and the income is decent. But there is a nuance: to not lose all capital at once, it is essential to have financial literacy, catch the "mood" of the market, and adjust to trends. It's necessary, even if a robot replaces you.

Forbes' most successful traders admitted relying on mathematical models to make decisions. One of the world's best traders, Mark Minervini, claims that success depends not on finding the lowest point but on the ability to enter the trend.

Therefore, most users of trading platforms are beginning traders, of which only a few will become professionals. But many people will always be willing to try, as the chance for a "beautiful" life, tons of money, and luxury attributes are powerful triggers.

Obviously, the pandemic, the popularization of offers from bordering verticals, the unstable economic situation, the political crisis, and the war have increased the demand for trading offers.

The dynamics of currencies and the share price index in developing and developed countries (https://www.statista.com/statistics/1035972/annual-returns-share-price-indexes-major-developed-emerging-economies/) also contribute to this:


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Trading offers types

A wide range of offers represents the trading vertical: players can earn here on the exchange rate of currencies, securities, precious metals, shares of marketplaces and large companies, and digital assets.

Benefits of trading offers for arbitrators

> Trading offers have a low entry threshold (compared to crypto, gambling, and betting), especially if KPI is minimal. Vertical is good for beginners.
> Different traffic sources, including free and shareware (Facebook, TikTok, Telegram, Instagram, or local social networks in current geo), are relevant for this direction.
> In addition to direct promotion, here you can use various bundles, offering, for example, trading tutorials or programs for automatic trading on the asset exchange.
> Trading is not as strictly regulated by law as related verticals.
> Advertising trading offers are easier to moderate.

Target audience

Potential traders are men 25-45 years old who can be middle management and entrepreneurs. The target audience of trading offers is those who have heard something about investment, have economic education and understand the phrase "money makes money."

By the way, as in gambling, for example, you can count on the poorly educated and desperate guys who are ready to invest everything and hardly feel the "smell of easy money."

But for the advertiser, they are not as valuable as the first type. Why? Because they have very little money, and after losing the latter, they usually do not return and generate income through a trading platform or arbitrage.

Payment models

Arbitrators usually receive a CPA-model fee: for registration (CPL) or first deposit (CPS).

Some partners offer an additional return on RevShare. In this case, the arbitrator receives a commission for the platform’s income from the user, and this may be a very long-term passive income if the user stays on the stock exchange.

How to promote trading offers

Approaches to their promotion depend on what audience you want to attract: "big sharks" ready to change the platform or "fresh blood" - who have heard something about such earnings but have not tried yet.

Evadav tip:
If you want to "warm up" a new audience and lead to target action, the whole focus should be on the opportunity to change one's life and realize all material dreams. We’ll show how to do this in examples further down the case.

Where to look for traffic for trading offers?
Traffic for trading offers can be safely searched in:
- Singapore
- Brazil
- India
- Malaysia
- Saudi Arabia.

Generally, advertisers can choose any country with the following:
- unstable economic situation;
- low income
- harsh working conditions.

Where the local population has no other ways to improve their financial situation, online trading is increasingly attractive to people. And a commercial like "Working two hours a day and making more than my boss. Do you want to do the same?" still works perfectly.

Best traffic sources

Most sources and advertising formats are suitable for promoting trading platforms (unless specific types of received traffic are specified in the offer).

But since the subject is complex and the competition is high, testing can take a long time until you find a working bundle.

So, to earn on trading offers you can use the following:

Paid sources

> СРА-networks – are intermediary platforms that help advertisers and arbitrators find each other. Here you can buy traffic with the necessary parameters for your site and arbitration. Choosing a partner with good reviews is essential to get high-quality traffic and not merge the budget, never having received conversions. Evadav traffic is one of the best in the market thanks to its anti-fraud system.

Test Evadav traffic (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_traiding_10.04.2023)

> Contextual advertising - effective, quick, simple, but expensive. Even direct advertisers who can afford to buy advertising from search giants and bend to their strict requirements prefer choosing other ways.
> Banner advertising - more suitable for increasing brand awareness, but it is also quite relevant for trading offers as an additional channel.

Free sources

> Thematic platforms are any resources, forums, and publics devoted to financing, investment, or related areas, where you can leave a link to the offer.
> Social networks: You can promote offers in relevant groups and communities. You can spam free of charge in comments or honestly negotiate with the group administrator about paid advertising.
> Youtube - the largest video hosting - can bring much traffic if you create a thematic channel and its promotion.
> Bulk emails, oddly enough, still work, and in trading as well.
> SEO - bringing your trading platform (or platform where you will advertise it) to the top of SERP is wonderful, but long and expensive, if you refer it to a specialist.

Best formats and examples of creatives that lead to conversion

> Classic push — pop-up notifications that you can personalize. Push is easy to "target" the audience with the desired parameters; they are visible and cover all devices and platforms (except iOS). It is an excellent option for arbitrators and direct advertisers who want to get a lot of traffic at an affordable price quickly.


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> Popunder directs traffic to the landing page, which opens under the working tab. As a variety of pop-format, popunders bring a relatively loyal audience, and there is no need to spend time and budget making creatives. A quality selling page is enough. It should have a catchy headline, a clear call to action, images with successful men, happy faces, graphs, topical elements of the exchange, and "beautiful life" attributes.


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> Native advertising works as well as previous formats but costs a little more and requires the uniqueness of promo materials. Advertising should be relevant to the site's subject and organically incorporated into the content. Though you can't scale it, the proper native ads will bring long-term income.


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> Inpage is a pop-up ad with a small image and an intriguing headline. There is no subscription base because users do not need to subscribe to them. The format is not aggressive and is relevant for Safari browsers. Promo materials for inpage work the same way as for push. Custom styling of widgets can make them as personalized as possible, but this option is still available for a few partners. Evadav is one of them.

Here is the Standard Social custom template:


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The following creative is in System style:


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Evadav tip:
Due to custom styling, inpage format shows conversion 2-3 times higher than others. Such notifications cover the iOS audience and are not blocked by browser extensions.

Ad campaign configuration

Our advertiser has chosen for his campaign popunder-traffic from selected European countries: device type - mobile, OS - Android.

The Olymp Trade platform is multilingual, so all browser languages are relevant.


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At the start of the campaign, our arbitrator of the promoted trading platform chose a bid a little above the minimum.


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The partner eliminated hours when people are least active online. Since his target audience is working men, offering them pop-up advertising after hours - lunch break or while commuting is better.

He didn’t set any budget or display limits and added a postback URL and macros {COUNTRY}, {BROWSER}, {SOURCE_ID}, {OS} to track statistics by the required parameters.


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To warm up the audience, he used such pre-lander with a questionnaire:


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A week later, he analyzed the results and consulted his manager on optimizing the campaign.


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The personal assistant recommended choosing one geo in one campaign, raising the bid, and connecting automated rules.

The advertiser selected three countries that showed the best conversion - Germany, Italy, and Spain, and divided them into different campaigns.

They were running for three weeks and showed these figures:

Germany


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Italy


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Spain


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Thus, the advertiser spent $10,680 for one month, receiving over a million impressions and 52,167 conversions.

After optimizing, the campaign yielded:
– in Germany 15,276 leads and $1,272.61;
– in Spain, it reached 16,242 leads and $991.09.

The best results came from Italy - the campaign brought 14,310 registrations and a $1,554.13 profit!

The results are excellent - with moderate costs and minimal advertising participation, the average ROI was almost 37%.

How to work with trading vertical: exclusive recommendations from the Evadav team

If you decide to test trading vertical or increase traffic on your trading platform, follow the advice of our experts:

6. Choose one geo in one advertising campaign - so you can get the most accurate statistics, it is easier to optimize the campaign and take the best positions in the auction to win your bid.
7. Run tests with a fixed CPM recommended by the system or higher. Remember, the higher the bid, the more popular sources, traffic, and leads you get for your campaign.
8. Configure the conversion tracking with Postback URL to track results and optimize in time.
Connect automated rules with a personal manager. This feature allows you not to waste time on manual optimization - non-convertible sources automatically fall into the blacklist.
9. Ask your personal manager for advice, who is ready to answer questions and help at every campaign stage for your high ROI 24/7.

Trading vertical for arbitrators is as attractive as gambling or dating. All people, to some extent, gamble and want "easy" money. Therefore, trading offers are popular and relevant in different geo.

Our arbitrator's campaign lasted one month, cost $10,680, and made $3,926 in profits. The final ROI was 36.77%.

Is that what you want?
Now having another "warm" ready-made bundle, you can start testing trading offers.

Launch trading campaign with Evadav (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_traiding_10.04.2023)

[EvaDav]

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Hello, Evadavers!

Dating for arbitrators is the "yummiest" vertical, and the USA is top geo. Today only the lazy do not earn with this bundle!

The Evadav team decided to share with you a successful case of our advertiser, who got excellent results in just a month.

Our advertiser got acquainted with trends in affiliate marketing for 2023 (https://evadav.com/blog/looking-for-profit-in-2023#content) and additionally requested from the personal manager Evadav’s current top verticals.

Here it is:
- dating
- gambling
- trading
- betting
- nutra

The US is in the list of the most promising geo for dating vertical two years in a row, and in the second quarter of 2023, it also remains in TOP:


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The author of the case decided to work with the American audience with a large amount of targeted traffic for the dating vertical and the highest payouts.

Take a look at the dynamics of the traffic volume in the online dating vertical in the United States from 2017 to 2024 (https://www.statista.com/statistics/417654/us-online-dating-user-numbers/):


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According to forecasts, the number of dating service users in the States will rise to 53.3 million by 2024.

In particular, mobile dating application users are expected (https://www.statista.com/statistics/274144/smartphone-dating-app-users-usa/) to reach 25.7 million by 2023.

The top dating apps in the US today is the following:


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Statistically (https://www.statista.com/statistics/426025/revenues-us-online-dating-companies/), by 2027, the total income from online dating in the US will be $1.5 billion — 200 million more than in 2022.


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So, back to our advertiser and his bundle:

- ad format: inpage/style Social (Live Chat 1)
- offer type/offer: dating (18+)/ iflirts.com
- target action: registration
- affiliate network: Traffic Partners
- geo: США
- campaign period: 14.03.23 – 12.04.23
- total budget: $27 493,43
- total earned: $37 516,63
- net profit: $10 023,20
- ROI: 36,46%

A bit more about the offer: iflirt.com is a great platform for online dating and is potentially attractive to Americans. It offers user-friendly interface, ability to search for a partner by parameters, personal manager, and a wide range of account replenishment methods.


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On the landing page, a user should leave only an email, then go to the inbox and complete the registration, following the instructions in the letter:


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At the start, users receive 100 coins bonus for registration, and after that they can choose a package and buy more.


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The advertiser first focused on KPI: conversion type - SOI Lead with a payment of $2, geo — USA and UK.

The conditions are good, and the reviews of other affiliates about this offer were very inspiring, so our affiliate has chosen iflirts.com.

The author decided to test several creatives simultaneously, then turn off the less clickable ones. Previous experience with dating vertical showed that the inpage traffic converts perfectly, so he selected this format again.

Launch inpage campaign with Evadav (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_dating_us_25.04.2023)

The personal manager approved the choice and advised him to test the Social custom style for creatives. It is an exclusive feature from Evadav, almost impossible to find on other advertising platforms. The campaign lasted a month. Further, we will show the result.

How to work with dating offers in USA

Every day thousands of affiliates earn good money on dating offers. Despite the high competition, there is enough space for everyone.

Niche features

Before working with the top geo, the advertiser should know region features and target audience. To save you time, we’ll provide you with the information here.

So, according to the experience of our partners who promoted dating offers in the US, it can be emphasized that:

- The most significant traffic volume comes from California, Florida, Texas;
- Colorado, Washington, and Northern California are leading countries in conversion and ATV;-
- It is best converted by users aged 25-35, but LTV and ATV are higher in the 50+ category.

Target audience of dating offers in the US

Remember a few facts about Americans to find an approach to them:

> The United States is a multilingual country with over 300 languages. At the same time, 80% of the population is English-speaking. In 32 states, it has official status, with 8,266,645,603 Americans speaking English, which is why most conversions occur in this audience. Spanish is the second one spoken by 287 735 966 US residents (approximately 10%).
> People from different states don’t just differ in language. As an American nation formed due to migratory processes, each state has a different mentality, lifestyle, temperament, needs, and priorities. In this case, online dating interests all Americans.

Interesting to know:
In the US, 54% of dating users consider online dating as promising as offline dating. Another 26% are looking online for casual dating.

> The US is at the top each year for a reason. Here are the most solvent users. More than half of them use Apple products, which are the most convertible and profitable for the advertiser.

Learn more about advertising strategy for USA geo (https://evadav.com/blog/us-style-arbitration-2023-advertising-strategy-guide-for-the-united-states#content)

Traffic channels

5. Advertising networks — today, there are many platforms with effective formats, payment models, and competitive prices for traffic. When choosing a network, do not focus only on bids and volumes; you should be primarily interested in the traffic quality. Study the reviews of advertisers, opportunities, and options of the platform, and ask about the terms — hold period, the minimum amount to withdraw, payouts terms, and support.
Evadav offers optimum bids for traffic, and its quality is unquestionable. Our advertisers can work with a quality audience without fraud due to carefully moderated sources.

6. Social networks — more than 280 million Americans actively use social networks for communication, information exchange, and as a newsfeed. The most popular platform is Facebook, and many Americans spend time on Instagram, Snapchat, and Medium. It is an excellent channel for those who know what farming and cloaking are, but still it can hardly be the main.

Recall that at the end of March 2023, in the United States, a ban on the installation and use of TikTok in devices of representatives of government agencies came into effect. The reason was the tense political situation in the world — TikTok, as a product of Chinese origin, was considered a threat to data privacy and national security. Of course, it’s not critical for affiliates who promote dating. But, given the reasons, we can expect TikTok to disappear entirely from the US soon, just as it did in India, Pakistan, Taiwan, and other countries.

7. Thematic resources — adult sites, forums, various niche platforms with videos, and 18+ online stores. Here you can pay for relevant advertising without any restrictions; the question is only in the payback of such a source.

8. Google UAC is a relatively new channel that is gaining momentum. If you have enough experience, try driving traffic to the dating offer via Android and iOS applications. Remember that the latter option is more expensive. If you choose in-app traffic, start with Android. Apps need not be redeemed (most likely, they will soon go to ban), you can rent them.

Best advertising formats for online dating vertical

The most effective way to interact with the American audience is through such advertising formats:
- Popunder is the most delicate form of pop-up advertising. It drives large traffic volumes which is relatively loyal (the target page appears without the user's consent but does not interfere with work and is not annoying). You don't need creatives, but the target page should be effective.
- Push - pop-up notifications with a picture and a triggering header, interacting with the audience through the browser. If you make creatives properly and consider all the features of the target audience, you can get many clicks.
- Inpage is a pop-up banner that does not respond to browser locks as it interacts via the device. It covers a solvent iOS audience, does not need subscriptions, and brings a lot of quality traffic. It’s a must-do for mobile campaigns in the US.
- Video ads show good clickability, but it does not always pay off. Against other formats, we cannot recommend it, especially for the first launch.
- Banners and native ads are cheaper than video format but more suitable for testing bundles. Users have long been accustomed to banners and successfully ignore such advertising, no matter how flashy it is. And native advertising requires uniqueness, and it is impossible to scale.

Almost all channels and formats are suitable for promoting dating offers in the USA. If the affiliate is virtuous enough, he can drive traffic from any of them. The question is whether to choose.

Evadav tip:
To advertise dating offers in a bundle with any traffic, use pre-landers — clarify the user's age, warn about "adult" content, and add questionnaires. So you can go through moderation, weed out poor-quality traffic and warm up the target.

Which dating creatives show the highest CR and CTR

Americans most often click on ads if it includes:
- text in English
- the creatives with realistic photos;
- city macro in the title;
- focus on close geolocation;
- they have a question in the title;
- video player icon in the photo.

Such creatives will definitely bring conversions:


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And such, most likely, are hopeless because they contain typical mistakes. The photo on the first creative looks artificial and is far from reality. And on the second — distorted mask and blurry image definitely will not give a good CTR.


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Ad campaign setup

Let’s go over the ad campaign settings.

For the test run, our advertiser chose the standard CPC model traffic with a minimum bid of $0.005 per click. He limited the daily number of displays to 2 times per unique user and added a postback link.


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He also added several creatives:


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Device type — Android, browser — Chrome.


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The author used several pre-landers.


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Target action — registration.
Users got to the following landing page:


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The first statistics a week after the launch:


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The advertiser decided to keep going but, on the recommendation of the personal manager, raised the bid to 0.0075.

He also added automated rules so that non-convertible sources hit the blacklist automatically and disabled two creatives with the least CTR.

The total monthly statistics are as follows:


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In four weeks, the advertiser invested $27,493.43 and earned $37,516.63. The profit from the campaign amounted to $10 023.20, and ROI - 36.46% - an excellent result, in our opinion.

Try this bundle using the recommendations from Evadav experts:

11. Split mobile and desktop campaigns, making tracking results and optimizing bids easier, as they are usually different.
12. Choose an inpage format for advertising in the States - every second American uses an iOS device. Inpage appears unexpectedly when the user is working with the device and will not go unnoticed.
13. Limit the number of ad displays to 2 times per unique user per day to not irritate the audience.
14. Use the Social LiveChat 1 template to customize your inpage ads to resemble social media notifications and messengers visually.
15. Use photos of real people in creatives, do not try to pick up a photo with the perfect appearance - it's less clickable.
16. Launch one campaign with 6-8 creatives, then disable the non-converting ones.
17. Do not ignore A/B tests; test from 2 to 3 offers.
18. Optimize not earlier than after 5-7 days of the campaign run. To get statistics faster, raise the bid - so you have a better chance to win the auction and get more impressions. For tests, select the CPM model.
19. Use micro bidding - if possible, optimize the bid separately for different sources, depending on the campaign's effectiveness.
20. Ask the manager to add the automated rules or manually configure the blacklist and whitelist to spend the budget efficiently.

Final thoughts

This bundle brought 36% ROI to the author of the case, and he continued to work with it. We hope you have once again been able to make sure that with Evadav’s inpage traffic and custom styles, you can make great money even in countries with the highest competition.

It’s time to try it. Join us!

Launch inpage campaign with Evadav (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_dating_us_25.04.2023)

[EvaDav]

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Hello, Evadavers!

If you've read our Advertising Strategy Guide for 2023 for the United States (https://evadav.com/blog/us-style-arbitration-2023-advertising-strategy-guide-for-the-united-states#content), you know what is relevant today to promote in the States.

Cams vertical is steadily moving up and breathing into the dating's back.

In the new case study, you will find a hot bundle with 38% ROI and the latest information:
- what is Cams vertical;
- target audience features;
- traffic channels and payment models;
- what creatives for cams offers are more clickable;
- how to configure and optimize a campaign for a more significant profit.

And while you’re still thinking, your competitors are testing our push traffic with Cams offers and sharing results.

Read the case study (https://evadav.com/blog/roi-38-on-cams-offer-with-push-in-usa#content)

Make money with EVADAV LEADING ADS (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=case_study_cams_us_04.05.2023)

[EvaDav]

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Hello, Evadavers!

Meet the updated and improved native format from Evadav!

The Evadav team has studied publishers' needs in working with the native format and has developed a new functionality, thanks to which you can increase your profit times without audience burnout.

In the new native format settings, you will find the following:
- convenient configuration of adaptive versions;
- detailed design and text editor;
- widget preview
and much more.

Working with the Native format has never been so easy and so profitable!

Learn more (https://evadav.com/blog/updated-native-format-from-evadav-increase-your-profit-by-traffic-monetization#content)

Monetize traffic with Native 2.0 from Evadav (https://evadav.com/publisher/streams/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=native_announce_17.05.2023)

[EvaDav]

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Hello, Evadavers!

Exciting News!
Join the "Ultimate Fishing” from Evadav.
Hunt exactly your Reward!

Follow the activity section right now (https://evadav.com/advertiser/fish-activity?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=activity_announce_22.05.23)


https://evadav.blog/imghost/forums/22.05.2023_activity_announce/Fish_gifts_spanpshot_menu_section_2.png

Target global audience: Create advertising campaigns in the United States, India, Indonesia, United Kingdom, Brazil, France, Germany, Italy, Japan, and China.

Boost your account: Increase the number of ad campaigns and their spending from May 20th to June 30th and earn EVApoints.

Collect EVApoints: Get 1 EVApoint for every $40 spent on ad campaigns in the mentioned countries.

Convert points to Amazon Gift Cards: Redeem your EVApoints balance 1:1 for Amazon Gift Cards, worth up to $1000:

– points for May — in the period from June 01st to 10th.
– points for June — during the period from July 01st to 10th.


https://evadav.blog/imghost/forums/22.05.2023_activity_announce/Fish_gifts_spanpshot_activity_page_1.png

Get even more bonuses during the activity period:

Cashback Bonus: Enjoy up to 6% cashback! Ask your manager for more details.

New Customers Get $25: Test your ad campaigns and receive $25 when you replenish your ad balance using the promo code "fishing".

Use the most experience and solid data for your advertisement.

Top Verticals: Advertise in leading verticals like Dating, Gambling, Betting, Trading, Nutra, Webcam, Applications, Software, and Sweepstakes.

Top Advertising Formats:

In-Page Ads: Captivate your audience with visually appealing and interactive ads displayed within web pages.
Push Notifications: Reach users directly on their devices with attention-grabbing messages and offers delivered at exactly the right time to maximize your ad's click-through rate.
Pop-up Ads: Command attention with engaging pop-up ads in adjacent tabs that capture the user's attention.
Native Ads: Seamlessly integrate your ads with surrounding content for a more natural and unobtrusive end-user ad experience and increase your offer's conversion rate.

Don't miss this incredible opportunity to maximize your advertising impact and earn rewards!

Quickly Launch Ad Campaigns and Win Rewards: Hunt for the rewards you want!


https://evadav.blog/imghost/forums/22.05.2023_activity_announce/Fish_gifts_spanpshot_amazon_site_section_3.png

Apple: Use your rewards for purchases at any Apple Store, the App Store, iTunes, Apple Music, Apple TV, Apple News, Apple Books, Apple Arcade, iCloud, and other Apple properties.

Google: Explore the Google ecosystem with purchases from Google Play Games, Google Play Apps, Google Play Movies & TV, and Google Play Books.

Netflix: Dive into a world of TV shows and movies with a subscription to Netflix, offering captivating and whole-time entertainment services.

Uber & Uber Eats: Enjoy safe 24/7 pickups and place orders from hundreds of local restaurants with the convenience of Uber and Uber Eats.

Amazon: With Amazon.com Gift Cards, the possibilities are endless. Redeem them for millions of items store-wide at Amazon.com or certain affiliated websites.

Contact your manager now to get a consultation and upload new ad campaigns on your account to get started with Evadav.com.

If you have any questions, write to us, we are online 24/7/365.

Start your fishing with Evadav - The Leading Ads (https://evadav.com/advertiser/fish-activity?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=activity_announce_22.05.23)

[EvaDav]

https://evadav.blog/imghost/forums/13.06.2023_activity_announce_reminder/Fish_gifts_1200_628_EN_01.png

Hello, Evadavers!

Fishing for prizes from Evadav continues!

Increase your ad budget in the United States, India, Indonesia, the United Kingdom, Brazil, France, Germany, Italy, Japan, and China.

Earn EVApoints for every $40 spent on ads in these countries.

Redeem points for gift cards from Amazon, Apple, Google, Uber, Netflix, etc.

Remember to redeem your points from July 1st to 10th to avoid cancellation!

New customers get a $25 bonus.
Promo code: fishing.

Win prizes like MacBooks and iPhones with Evadav Leading Ads!


https://evadav.blog/imghost/forums/13.06.2023_activity_announce_reminder/fish_gifts_snapshot_1.png

Act now (https://evadav.com/advertiser/fish-activity?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=activity_announce_reminder_13.06.23)

[EvaDav]

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Hello, Evadavers!

We are thrilled to share the news that Evadav will be participating in one of the most highly anticipated events in the affiliate industry – Affiliate World Barcelona on July 12-13. This is a remarkable opportunity to connect with industry leaders, showcase the latest innovations, and exchange ideas with fellow affiliates.


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During the event, we will be unveiling our game-changing MultiTag, a revolutionary tool designed to take your affiliate marketing campaigns to new heights. Stay tuned for this groundbreaking release!

Are you attending Affiliate World Barcelona? We invite you to visit our booth #D10 and join us at the Beer Garden, hosted by the Evadav Leading Ads Team. It's the perfect place to relax, network, and enjoy delicious brews while mingling with like-minded professionals. Don't miss out on this fantastic opportunity to connect with industry experts and gain valuable insights.

As a token of our appreciation, we have an exclusive offer for our partners.

We will be raffling off two FREE tickets valued at €2999 each.

Stay up to date and make sure you subscribe to our newsletters and follow us on Instagram (https://www.instagram.com/evadav_general/) for a chance to win!

To schedule a meeting with our team during the event, simply follow the link (https://evadav-affiliate-world-barcelona-2023-7.youcanbook.me). We look forward to discussing exciting collaborations and helping you maximize your affiliate marketing success.


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Stay tuned for more updates and announcements as we gear up for Affiliate World Barcelona. Don't miss this incredible opportunity to be part of a dynamic and engaging event!

Win a FREE €2999 Ticket to Affiliate World Barcelona - Join Now!


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Participation is simple:
1 Create an Evadav account or use your existing one.
2 Top up your ad balance and launch a campaign targeting one or more of the following geos: United States, United Kingdom, Indonesia, Brazil, Germany, France, Italy, Japan, China.
3 Once your campaign is live, send an email to [email protected] with the subject line "I WANT TO BARCELONA" using the email address associated with your Evadav profile.
4 We will send you a unique ID, so make sure to save it (Example: 1159077).

Activity period: June 22 - June 28 (7 days). On June 29, we will randomly select two lucky winners using the website https://www.random.org/.


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Winners will be notified and provided with their ticket codes on June 30.

But that's not all! This ticket is versatile and can be used by affiliates, arbitrage specialists, company employees, business owners, and publishers without any restrictions. Experience the buzz of Affiliate World Barcelona firsthand!

Remember:
- The ticket cannot be exchanged for cash with the organizers.
- Our team will contact the winners after the draw and share the ticket codes with them. Ensure you provide a valid email address and save your unique ID securely.
- Please use the email address mentioned in your Evadav profile to receive the code if you win.
- Don't miss out on this incredible opportunity from Evadav Leading Ads!

Secure your chance of winning and boosting your business at Affiliate World Barcelona. Create Ad Campaign (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=affiliate_world_ticket_giveaway_22.06 .23) Good luck!

If you have any questions, write to us, we are online 24/7/365.

[EvaDav]

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Hello, Evadavers!

Every year, promoting goods or services on the Internet requires a more comprehensive approach. How to choose the advertising format, what are their advantages and disadvantages, and how to properly configure the campaign for the best results?

The Evadav team collected the Klondike of helpful information about formats, the best verticals and geo, system’s sources and updates in one guide.

The profitable world of advertising with Evadav: Leading Ads awaits you!

Effective advertising formats from Evadav

Popunder
Popunder is a landing page that opens behind the main browser’s window. To run the popunder, it is enough to click on any part of the site or open it with the code. Choose this advertising format when you need cheap traffic and have no specified KPIs.

The most popular verticals for Evadav popunder ads:

- dating
- sweepstakes
- APK
- nutra
- finance
- gambling
- questionnaires
- software
- push subscriptions
- mobile subscriptions

Pop-traffic is easiest to convert with SOI offers, where the user needs to go through a simple registration without data validation. So it is online dating, questionnaires, and online raffles show the best results with pop-under traffic. Pop-under is a good choice for offers with soft KPIs.

Most advertisers are pleased with the volumes and convertibility of popunder-traffic in the following regions:

- USA
- India
- Indonesia
- Great Britain
- Brazil
- France
- Germany
- Italy
- Japan
- China

Popunder advantages:
- Guaranteed views.
- The advertisement is shown to a unique visitor only once a day.
- Payment for impressions.
- Reaching a wide audience.
- High traffic volumes.
- Adapted to any device.
- Easy and fast start.

Disadvantages:
- Because of large volumes, it is more difficult to control the traffic quality.
- Do not drive traffic to the offers with traffic KPI, as its pid will be excluded from the offer, that is, blocked.
- It is also worth choosing a different format if you are used to working only with quality leads.

Evadav tip:
We recommend choosing a good hosting for landing. It is best to buy a private VDS (Virtual Dedicated Server) or VPS (Virtual Private Server).

How to get the maximum profit with the popunder format:
- Run campaigns with Whitelists. So you will spend the budget for pop-up ads only on those pages that showed the best results
- Choose premium traffic where the best convertible traffic is collected.
- Add reviews to the landing page.
- Conduct A/B testing of landing pages and offers.
- Run different advertising campaigns for desktop and mobile traffic.
- Use trackers to analyze all indicators of the advertising campaign.
- Use pre-landers.
- Monitor suspicious traffic with trackers.

Launch popunder campaigns right away! ('https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=announce_guides_ad_formats_08.07.2023 ')

Inpage

Inpage is a new advertising format that looks like a small ad window with an image and text that appears a few seconds after someone gets on the page.

The notification disappears after the user clicks the banner or closes the image. With the inpage format, advertisers have finally reached Apple device owners.

Pros:
> do not respond to browser blocks;
> there is no subscriber base, as there is no need to subscribe to them;
> it is easier to plan the budget as there are no leftover clicks;
> appear suddenly when the user interacts with the device;
> give access to the new and solvent iOS and MacOS audience;
> provide higher conversion in top geo and verticals;
> look maximally native due to the use of custom styles.

Cons:
> There is no large image, making it less visible on the desktop.
> As views are counted right in the moment of ad display, not delivery, therefore they won’t work on the CPM model.
> Users may consider in-page annoying
> The offer’s vertical must align with the website’s thematic.
> Easy to close notification means easy to lose a user.
> There’s a need to track sources properly and exclude non-relevant ones, as traffic volumes are huge.

Custom styles personalize creatives and make the inpage format very effective for most verticals.

The following verticals are in Evadav’s top-list:
- dating
- webcam
- adult games
- utilities
- gambling
- content sites
- APK
- sweepstakes
- betting
- finance

The most inspiring results our advertisers received when promoting dating offers (including 18+) with inpage. Creatives in Social style are as much like notifications from social networks.


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The Classic template is ideal for gambling, betting, and sweepstakes.


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Utilities and APK work well with creatives in a System style that makes notifications similar to system messages:


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Most of the inpage traffic is in these geo:
- India
- Brazil
- Indonesia
- USA
- Thailand
- Italy
- Germany
- France
- Japan
- China

Tips and recommendations on working with inpage format
9. With the help of inpage advertising, you can test new bundles and successfully launch "burnt-out" campaigns with push format.
10. Configure the sources correctly because inpage has specifics that affect the sources.
11. Do not ignore the creation of new black- and whitelists.
12. Use advanced targeting options to avoid unnecessary clicks.
13. When making creatives, remember that for this format, personalization is key.
14. Experiment and take all the advantages. Then you can get the maximum CTR when the CPC/CPM is low.
15. When applying the automated rules, it is crucial to avoid contradictions.
16. Test, test, and test again! This way, you can collect whitelist sources that result in a profit.

With the right approach and with our recommendations you can get such statistics with dating offer:


https://evadav.blog/imghost/forums/07.07.2023_announce_guides_ad_formats/snapshot6.png

Launch inpage campaign with Evadav ('https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=announce_guides_ad_formats_08.07.2023 ')

Push notifications

Push notifications are small ones consisting of a title, description, and banner. It is one of the most popular formats in arbitration. Users subscribe to the mailing list by themselves, which gives you the right to send them messages legally until they unsubscribe.

Pros:
> All creatives are tracked with the help of machine learning algorithms and checked manually to ensure the brand’s 100% safety for a better user experience.
> Flexible targeting.
> More than 3 billion impressions of push ads.
> Access to premium publishers and target audience fitting best to your offers and campaigns.
> Advertisements are always displayed in the most visible spot for a user.
> Evadav gives only the real users and live audience for your campaigns.
> The user subscribes to the website’s notification by him/herself. And he/she can easily unsubscribe.

Cons:
> A user unsubscribes automatically and falls out of the base with cleaning cookies.
> Push notifications often distract users coming when they are not expected. Moreover, if they are sent at the wrong time, they will disappear from the screen in 15 seconds after viewing. It means that the potential audience may not go to landing due to the lack of time to do this.
> Irrelevant send-outs. Not all arbitrage managers do their best to personalize emails.

Top verticals:
- gambling
- software
- utilities
- dating
- webcam
- trading
- betting
- nutra
- finance
- sweepstakes

Best geo:
- USA
- Germany
- India
- Indonesia
- Great Britain
- Brazil
- France
- Italy
- Thailand
- Japan

Creatives
The better you know your audience, the better you can choose creatives, titles, and descriptions to attract the audience's attention and perform the targeted action you need.


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Evadav tips for creatives:
- Emotional, contrasting creatives trigger users' attention;
- Numbers instead of words and emojis will make your message more attractive;
- Use a language in creatives that is relevant to the country you target;
- Create your unique creatives, and do not be afraid to experiment;
- Run some small A/B tests;
- Test from 5-10 creatives for one campaign;
- Change creatives often to keep CTR high and get more outreach.

Launch push campaign ('https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=announce_guides_ad_formats_08.07.2023 ')

Native Ads

Native advertising is a type of banner advertising which is gently and organically introduced into the content. Due to the strict correspondence of the site theme and algorithm selection of impressions based on behavioral analysis, it finds already interested users.

Native ads features:
- Native advertising corresponds to the website theme and adjusts to the type of content.
- The user is not misled due to leaving an "advertising" mark.
- In native ads, the focus is not on the product but on valuable and interesting information that users get.
- Content that integrates native advertising is always unique.
- The information will remain helpful and interesting, even if you remove the native mention of the promoted object.
- It does not block content or disturb users and does not appear in additional tabs without their consent.
- It may contain negative reviews about a product, service, or company, performing, in this case, the role of anti-ads.

Who can work with native ads?

- financial organizations — banks, insurance companies, credit institutions;
- everyone who works in e-Commerce will help to collect basic information about potential leads quickly;
- brands that want to increase recognition and trust;
- real estate agencies (taking into account the region);
- affiliates working in any vertical or geo.

Pros:
> easily targeted;
> gives excellent outreach and engagement without additional investment in advertising campaigns;
> relevant to the interests of site visitors;
> is designed for long-term advertising campaigns, leads traffic longer than any other format;
> native ads are not ignored, and "banner blindness" doesn't affect them;
> does not prevent users from studying the content and does not annoy them;
> you can tell about the benefits and features of the offer;
> does not bother — interesting content is fully watched and read;
> cannot be blocked by browser extensions;
> can be shared by users via free channels;
> natively promoted products and brands a priori trusted, as well as the platform, as users perceive advertising as a recommendation, help, or advice.

Cons:
> the format is not scalable;
> costs more than other formats;
> must strictly comply with the placement requirements of the site;
> native advertising from bloggers is always a risk;
> content must be of high quality.

Top verticals:
- content site
- betting
- gambling
- dating
- trading
- nutra
- crypto
- gaming
- mobile subscriptions
- APK

Best geo:
- USA
- France
- Great Britain
- Germany
- Australia
- Spain
- Canada
- Czech Republic
- Sweden
- Austria
- Belgium

Creatives
Creatives for native advertising consist of a title and an image. Here is how they look on different devices:

Desktop:


https://evadav.blog/imghost/forums/07.07.2023_announce_guides_ad_formats/snapshot7.png

Tablet:


https://evadav.blog/imghost/forums/07.07.2023_announce_guides_ad_formats/snapshot8.png

Mobile:


https://evadav.blog/imghost/forums/07.07.2023_announce_guides_ad_formats/snapshot9.png

The goal of the title is to interest users and make them think while remaining clear and conveying the essence of the content. Use high-quality images for advertising. Image is not just a part of the visual; it reflects the essence of the text, helps convey the vibe, and attracts the user's attention.

Evadav tips: The more organic and properly matched the creatives will be the more clicks and engagement you’ll receive from users in return.

Campaigns with native traffic meet the expectations of advertisers who use recommendations from Evadav experts:

- Test several creatives;
- Study the target audience carefully;
- Use all available targeting settings;
- Do not forget about the uniqueness of promotional materials;
- Use the platform’s flagship options — micro bidding, blacklist and whitelist, and automated rules;
- Choose Evadav premium traffic;
- Use the tips of the personal manager!

And finally, see the statistics of the successful native campaign of our advertiser:


https://evadav.blog/imghost/forums/07.07.2023_announce_guides_ad_formats/snapshot11.jpg

Summary
Using our guide in practice, you will have a general picture of all the possibilities Evadav provides. Follow our tips and recommendations, and you are guaranteed a fire profit.

Read the full guide ('https://evadav.world/3psi4bQ')

Join Evadav: Leading Ads ('https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=announce_guides_ad_formats_08.07.2023 ')

[EvaDav]

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Hello, EVADAV-ers!

How do you get more "warm" traffic working with push notifications? Retargeting is one of the effective options that will allow you to return users by showing them personalized advertising.

We know how much you have been looking forward to this and are ready to present you with the opportunity to use retargeting in your advertising campaigns. The feature is already available in the advertiser's personal account on request, and we are eager to tell you all the charms of retargeting.

What is retargeting?

Retargeting is an advertiser’s tool that analyzes users’ actions on a page with an offer to show them relevant advertising. Retargeting aims to retain or return indecisive users interested in the offer but have not brought conversions or have already taken targeted action.
How does it work?
When a user leaves the target page, the system remembers him and allows you to display the advertisement to this user on other resources participating in the retargeting program.

For example, when users migrate to other sites, they may see ads that remind them of your product or service.

Let’s say Alex is interested in the offer and browses the page accordingly. But he never dares to make a purchase or other targeted action. Alex will leave the page and open another site, game app, or social network. Whatever resource he uses next (if this site is in our database for publishers), he will receive a reminder of the incomplete purchase and other offers based on the data collected about him.


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What is retargeting for?

Retargeting helps to increase the effectiveness of the advertising campaign, as it allows you to interact with an audience that is already familiar with your offer and has shown some interest in it.

It can help you retain potential customers, increase conversion and improve overall marketing efforts. It is crucial to follow the confidentiality rules and notify users about collecting and using their data as part of the retargeting campaign.

Targeting and retargeting — what’s the difference?

Targeting is the setting of advertising to the target audience on specific parameters. Retargeting involves advertising to already interested users. In essence, for the advertiser, it is like targeting “by interests”, which is impossible in the case of pop- and push-traffic.

About effectiveness of retargeting push notifications

Retargeting push can reach users who click on ads, then convert or interact with target pages.

Retargeting audiences will be collected automatically.

With the help of retargeting push notifications, you can remind users about unfinished purchases and great offers at the most appropriate moment. The tool lets you interact with subscribers for a long time, increasing loyalty and stimulating re-sales.

Interesting to know:
Our internal tests and system statistics show that retargeting push helps return active subscribers and significantly increase conversion. The number of sendouts is unlimited. And since you are now dealing with a "warm" audience, the conversion will be higher than among users who came via regular advertising.

Thus, it is possible to get the audience back with retargeting push notifications much cheaper and faster than using other tools — for example, remarketing through contextual advertising.

It is crucial not to confuse retargeting with remarketing:
The main difference between remarketing and retargeting is how user data is used. Remarketing typically refers to ads placed on third-party platforms to re-attract users, while retargeting involves using collected data to customize targeted campaigns, including their further display.

It is a great way to interact more effectively with the audience and get maximum profit from advertising campaigns.

Advertisers will save time and budget by choosing push notifications for retargeting. You can customize creatives as much as possible by segmenting the audience on various parameters. And this is a direct path to high CTR, CR, and the corresponding ROI.

5 efficient tactics for targeting

Retargeting is very relevant for top verticals such as dating, gambling, betting, trading, gaming, and finance.


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/retargeting_top_verticals_EN.png

To catch up and return the audience, you can:

Remind users of incomplete registrations, remaining goods in the shopping cart, forgotten deposits, and unconfirmed data.

Inform about new messages, profile views, special offers, promotions, sales, and loyalty programs. In betting, it is important to be event-oriented and create push in 2-4 days, depending on events developed at the Championship.

Engage the audience by stimulating it with rewards such as discounts, free spins, bonuses, promo codes, trials, and exclusive content.

Create upsells by encouraging the user to spend more, offering to buy related, similar, or improved products. Registered users can be targeted for the next funnel stage, for example, account replenishment or purchase of VIP status.

Encourage re-sales. Those users who have already been converted once are the best audience, and you can not just let it go. Personalized offers can be used to re-convert actual leads..


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/retargeting_funnel_EN.png

Using all methods in a complex, you can effectively restore communication with the audience and get your formula of game-changing sales.

How to set up retargeting

This option is available for push advertising campaigns. It’s enough to take a few simple steps. We’ll show you how to do it.

Select the Push notifications advertising format:


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/snapshot2.png

Find the ReTargeting block and select “Targeting” or “Collecting”:


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/snapshot3.png

Audiences in “Targeting” directly retarget campaigns only on Push UserID contained in these audiences.

The audience in “Collecting” serves as a collection of Push UserID.


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/snapshot4.png

In the advertiser’s account, the “Audiences” tab now has a new type of audience: “ReTargeting” (by user; push notifications only).

In “Collect users by events,” you should select the type of event by which the audience will be automatically collected:
> Click;
> Conversion.

FYI: UserID parameter helps to track users’ actions and get a complete picture of interaction with the page.

Note! Retargeting is also available to API (https://evadavapi.com/docs/api?utm_source=forum_name&utm_medium=forums&utm_campaign=retargeting_announce) users 2.0, 2.1, 2.2. and allows you to create audiences only by ReTargeting by users clicks type.

Results

We know that you trust numbers rather than words. And, of course, we will not leave you without showing impressive results from using a new feature.

The advertiser grouped users in the dating vertical by Click Events (Collect users by events: Click), eventually increasing CTR by 15%:

https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/snapshot5.jpg


https://evadav.blog/imghost/forums/28.07.2023_retargeting_announce/snapshot6.jpg

And finally, a comment from the advertiser:

“Retargeting works! And I didn’t bother with it — just dubbed the same campaigns and raised the bid. CTR is great and leads have increased by 10-15% easily”.

The functionality is available on request, so contact the personal manager.

Retargeting is a crucial and long-awaited option. It is an ideal way to segment the audience deeply for effective customization of promotional materials. By adapting creatives, you can show users personalized ads and get more conversions.

Run push campaigns with retargeting in EVADAV to get users back or receive re-conversions.

Launch campaign with retargeting (https://evadav.com/advertiser/campaigns/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=retargeting_announce)

[EvaDav]

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Hello, EVADAV-ers!

Did you miss the hot case studies from EVADAV advertisers? Catch the latest with two offers from GamingAdult — Pornstar Harem and HentaiHeroes.

Ad bundles did not bring much profit, but goals were achieved — the advertiser tested offers, discovered converting zones, and collected blacklists.

Want to see how many conversions have been obtained for each geo from tier-1?

We have prepared for you a case study where we will show
- features, rates, and KPIs of offers with browser games;
- the specifics of the gaming vertical and the nuances of working with it;
- advantages of inpage format for advertising gaming offers;
- detailed settings of advertising campaigns;
- detailed statistics before and after optimization.
tips and tricks from experts that will help to work effectively with similar bundles with EVADAV: LEADING ADS.

Read the case in blog (https://evadav.com/blog/title-testing-18-gaming-offers-on-tier-1-with-minimum-budgets#content)

Become EVADAV advertiser (https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=Case_Study_HentaiHeroes_02.08.2023)

[EvaDav]

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Exciting News from EVADAV!

Hello, Internetlifeforum Community! We're thrilled to share the fantastic news with our partners and advertisers.

Introducing PIX: A New Payment Method for Brazil Users

Why PIX?
– Instant Payments: Add funds instantly for swift actions.
– Cost-Effective: Low transaction fees, optimizing your budget.
– Hassle-Free: Simplified payment process for easy top-ups.

Elevate Your Advertising:
– Add Funds with PIX: Effortlessly add funds to your EVADAV balance.
– Launch Profitable Campaigns: Explore our offers and boost revenue.

Ready to skyrocket your results?

Sign in to your account or create a new one (https://evadav.com/advertiser/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=new_payment_method_pix_22.08.23)

[EvaDav]

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Ready for Affiliate Success? Discover Top Insights!

Hello, Advertisers & Affiliates!

Autumn's here, and EVADAV Leading Ads has your back on the path to advertising dominance!

Swipe the carousel and take note of
- Traffic volumes in popular countries.
- Recommended bids for each format.
- A list of GEOs to find the right offer.

Launch new ad campaigns with updated targeting right now!

Read our blog article where we've added killer creatives for push advertising just for you! (https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=top-formats-verticals-geo-and-traffic-sources_06.09.23)

[EvaDav]

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Meet our Q4 Event Calendar!

We are pleased to present you our new exclusive event calendar for the fourth quarter of 2023.
It includes all the most important events in the world of affiliate marketing that definitely affect the future of the affiliate and which cannot be missed.

- Download the calendar at the link ('https://evadav.blog/guidelines/2023_Holidays-Events-Calendar/Calendar-Q4-2023.pdf') so that all events are always at hand!

- Reap the benefits with us! Join EVADAV ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=calendar_q4_14ю10.23')

[EvaDav]

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Hey, Advertisers & Affiliates!

Who’s looking for a fresh format for monetization?
We advise you to pay attention to the inpage format with custom styles

The EVADAV team has prepared a detailed guide in which all the publisher's questions about the traffic monetization with this format are closed:
- how does the inpage advertising work;
- how it looks on the publisher's site;
- which sites are suitable;
- how to set up the inpage monetization with EVADAV;
- how to affect the CR and earn more.
+ as always, we will not leave you without the inside info from EVADAV show the latest statistics from our partners and give some valuable tips.

Read the detailed guide
Go to blog >> All you need to know about traffic monetization with EVADAV inpage ads | Evadav ('https://evadav.world/3MqMgMI')

Monetize your website with EVADAV: LEADING ADS! ('https://evadav.com/publisher/streams/?utm_source=internetlifeforum&utm_medium=telegram&utm_campaign=Inpage_Guide_Pub_08.11.2023')

[EvaDav]

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Black Friday Bonuses!

We have prepared delicious bonuses for our dear advertisers! We are holding a bonus draw for those who during the period from 21.11 to 30.11 increase their spend by 25% or more.

Hot bonuses that await you:

> 1st place - $500
> 2nd place - $300
> 3rd place - $200
> 4th place - $100
> 5th place - $50

In order to take part in the drawing, fulfill the following conditions:

- Increase the spend compared to the previous period by 25% (in the period from 21.11 - 30.11 compared to the period 11.11 - 20.11)
- Spend more than $500 for the specified period (11.11 - 20.11)
- For new users, and for those who didn't spend in the period from 11.11 to 20.11, but want to participate in the drawing, it is necessary to spend more than $500 from 21.11 to 30.11.
- Write a letter with the subject “I want a bonus” to [email protected]
- The manager will assign you a unique nickname for the drawing and send it by mail. Be sure to keep it for yourself.
- If you have not received a promotional code before 11.00 CET on 1.12, then write an email to [email protected]

We’ll publish the results of the drawing on December 5th on our blog ('https://evadav.world/3G412Wi').

Launch campaigns with EVADAV and reap the benefits with us! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=blackfriday_20.11.2023')

[EvaDav]

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Forecasting 2024: Upcoming Digital Advertising Trends to Watch

All you need to know about digital advertising trends, the role of advanced technology in shaping digital advertising, automation, the role of programmatic advertising in achieving brand awareness, and what to expect in the future is already waiting for you in our new article!

Check it out now on the EVADAV blog. ('https://evadav.world/3TE0XAL')


Launch your campaigns with EVADAV and succeed in 2024! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_forecasting_13.12.2023')

[EvaDav]

https://evadav.blog/imghost/forums/19.12.2023_newyeardraw/New_Years_Draw_EN_1200_628.jpg

New Year's Draw!

We're getting into the New Year's spirit and launching a draw for the New Year! Those who, during the period from 25.12 to 03.01, increase their spend by 25% or more and new users who will spend more than $500 will participate in our draw.

What bonuses await you?

> 1st place - $350
> 2nd place - $250
> 3rd place - $200
> 4th place - $100
> 5th place - $100
> 6th place - $100
> 7th place - $100
> 8th place - $100
> 9th place - $100
> 10th place - $100

To take part in the drawing, fulfill the following conditions:

- Increase the spend compared to the previous period by 25% (in the period from 25.12 - 03.01 compared to the period 15.12 - 24.12)
- Spend more than $500 for the specified period (25.12 - 03.01)
- The manager will assign you a unique nickname for the drawing and send it in your communication channel with him or by email. Be sure to keep it for yourself.

We’ll choose the winners using a randomizer on January 8th.

Read more about the conditions of the draw in our blog. ('https://evadav.com/blog/new-year-s-draw-from-evadav')

EVADAV is the best way to make ads bring revenue! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=newyearsdraw_19.12.2023')

[EvaDav]

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Meet dark mode in your account!

A new mode is now available in your EVADAV personal account! For your convenience, we have created a dark mode. Check in your account!

Check in your account! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=darkmode_25.12.2023')

[EvaDav]

https://evadav.blog/imghost/forums/27.12.2023_christmas/Merry_Christmas_EN_1200_628.jpg

:D Happy Christmas holidays!

Christmas, as well as the New Year holidays, is already knocking on the door, bringing with it cozy evenings, positive changes, and the fulfillment of desires.

Thank you for being with us this year! There are even more pleasant discoveries, great opportunities, and profits ahead of us! :cool:

:rolleyes: From the entire EVADAV team, we congratulate you on the upcoming holidays and wish you successful campaigns, high-quality traffic, profitable offers, and constant profit growth!

May you always be surrounded by your loved ones, all your endeavors will be successful, and may you always come across happy opportunities along your path. And may each of you make sure your personal New Year’s miracle comes true. :)

[EvaDav]

https://evadav.blog/imghost/forums/30.12.2023_newyear/Happy_New_Year_EN_1200_628.jpg


:o ​​Happy New Year!

:cool: New Year is a time of miracles and magic when wishes come true a little more often than at other times.

:D We really want this year to be truly magical for you so that it can give you as many pleasant impressions and joyful moments as you could wish for. Let it be a year of fulfilling desires and implementing all plans! We wish you new successes and achievements, new ideas and desires, new opportunities and aspirations, new horizons of happiness, and expanses of inspiration in the coming year!

[EvaDav]

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TOP verticals in our ad formats

Let's rush into 2024 with new, more performative campaigns! To make your launches even more effective, EVADAV has made a selection of top geos and verticals for you based on our advertising formats. We hope you get a lot of insights and directions for your campaigns!

Check out our new article at the link: link ('https://evadav.com/blog/top-verticals-in-our-advertising-formats-examples')

EVADAV - is the best way to make advertising generate income! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=topverticals_07.01.2023')

[EvaDav]

https://evadav.blog/imghost/forums/22.01.2023_calendar_q1_2024/Event_Calendar_EN_1200_628.jpg

Meet our Q1 2024 Event Calendar!

We are pleased to present you our new exclusive event calendar for the first quarter of 2024. It includes all the most important events in the world of affiliate marketing that definitely affect the future of the affiliate and which cannot be missed.

Download the calendar at the link ('https://evadav.blog/guidelines/2024-event-calendar/Event_Calendar_Evadav_2024.pdf') so that all events are always at hand!

EVADAV is the best way to make ads brings revenue! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=calendar_22.01.2024')

[EvaDav]

https://evadav.blog/imghost/forums/06.02.2024_PushNotifications/PushNotificationsEN-1.jpg

Push Notifications in the Affiliate's hands

How to make push notifications a reliable tool for making a profit? How to get the most out of them and even more?

We shared all the tricks for getting maximum benefits, looked at how they differ from push ads and looked behind the scenes of the 2024 trends. Don't miss your chance to increase revenue from your campaigns!

> Check out our new article: https://evadav.world/3w6Bt55

EVADAV is the best way to make ads bring revenue! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=pushnotification_09.02.2024')

[EvaDav]

https://evadav.blog/imghost/forums/16.02.2024_Dubai/DubaiEN1200628.jpg

Meet EVADAV at Affiliate World Dubai!

Affiliate World Dubai is one of the largest and most significant international affiliate marketing conferences on February 28-29 in Dubai, UAE. It is an ideal platform for entrepreneurs, marketers, business owners, and anyone who is interested in growing their affiliate marketing business.

> Find all the details of the event, as well as the link to book a meeting with us, in a new article on our blog ('https://evadav.world/3uB1WHx').

See you soon at Affiliate World Dubai!

EVADAV is the best way to make ads bring revenue! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=dubai_16.02.2024')

[EvaDav]

https://evadav.blog/imghost/forums/19.03.2024_cpanetworks2024/TopCPAAffiliateNetworksEN1200628.jpg

Exploring the Top CPA Networks of 2024

Dive into the world of CPA marketing with our latest comprehensive guide, where we uncover:
- What CPA Networks are
- Key Factors to consider when choosing a CPA network
- Benefits of cooperation with CPA networks and bonuses for you
- Detailed information about the main CPA networks that convert best on our traffic, such as Zeydoo, AdsEmpire, Cpamatica, and others.

>Read the full guide here-> https://bit.ly/3TCJFU8

CPA Networks from our Article+EVADAV Traffic= High Income

Join EVADAV today and unlock the full potential of your marketing efforts. ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=dubai_20.03.2024')

[EvaDav]

https://evadav.blog/imghost/forums/29.04.2024_easter_activity_announce/linkedin_1200x628_EN.png

Scale your profits with pros!

Launch ad campaigns using the Popunder format on top sites and platforms and win fabulous prizes!

What bonuses await you?
- Main Prize: Brand-new Apple Vision Pro ('https://www.apple.com/apple-vision-pro/') for those who show the highest spend (participants with a spend of $100000 or more)!

- Easter Bonuses: $3150 in prizes for 6 winners.

- Activity Period: May 1-31, 2024

- Winners Announcement: Selected via random.org by June 10

Below, you can see the list of bonuses and the necessary conditions to qualify for them.
Important: We will select one winner in each category. The bonus will be credited to the advertising account balance.


https://evadav.blog/imghost/forums/29.04.2024_easter_activity_announce/fffff.png

What you need to do to participate:
1. Contact your personal manager and get your unique nickname. Keep it safe.
2. Scale your Popunder format advertising campaigns.
3. Use white-lists and your manager’s recommendations to achieve maximum ROI.

To ensure you can fully leverage all the capabilities of the EVADAV advertising network, we have prepared a selection of top verticals and GEOs for you. Use them when launching your Popunder advertising campaigns!

TOP GEO


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TOP VERTICALS


https://evadav.blog/imghost/forums/29.04.2024_easter_activity_announce/Blog_Infographic_2_EN.png

> For additional information on promotional activities and participation terms, contact your manager.

Go ahead for the prizes. An Apple Vision is already waiting for its Winner. Set up your ad campaigns now! ('https://evadav.com/advertiser/campaigns/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=easter_activity_apple_vision_29.04.20 24')

[EvaDav]

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INTRODUCING THE AUTOMATIC DOMAIN ROTATION FOR GSB BLOCKED DOMAINS

Dear EVADAV Publishers,
We are excited to announce the launch of the new DomainRotator feature, a pivotal enhancement tailored specifically for improving your sites management efficiency. This tool is now available and fully operational as outlined in the detailed update.

Key Features:
- Automated Rotation: Automatically replaces domains blocked by GSB (Google Safe Browsing), ensuring continuous operation without manual intervention.
- User-Specific Settings: Accessible via managers panel with permissions controlled through "Domain Rotator". It includes a filtering block that conveniently manages domain monitoring and rotation.
- Enhanced GSB Monitoring: Active personal domains under Land (Subscribe) are periodically checked against GSB listings. If a domain is found to be blocked, it is swiftly replaced with a reserved domain to maintain your site's safety and performance.

Why is this important? The DomainRotator tool prevents potential downtimes and loss of traffic due to domain blocks by GSB, ensuring your site traffic run smoothly and effectively. This system is crucial for publishers who need to maintain active, compliant landers without the hassle of constant manual checks and updates.

Additional Protection:

In cases where there are fewer than two reserve domains, or no reserve domains available, notifications are sent to alert your manager immediately, preventing potential disruptions in your service.

This feature is also integrated into the TDS (Traffic Distribution System) for Land (Subscribe) domains, ensuring that even in the dynamic environment of ad tech, your operations remain seamless and efficient.

For more detailed information on setting up and using this feature, please refer to your personal manager.

Thank you for your continued partnership and trust in EVADAV. We are committed to providing you with solutions that not only meet but exceed your advertising needs.

Best Regards, The EVADAV Team

Log in to your account ('https://evadav.com/publisher/create?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=gsb_ban_domain_rotator')

[EvaDav]

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Optimizing Push Traffic in 2024: Unlock Exclusive Zones and Special Promotions

Introduction:
Explore how the landscape of push traffic will change in 2024. Learn how to utilize top push traffic zones and gain valuable insights from Evadav experts to maximize the efficiency of your campaigns.

Push Traffic Zones, Verticals and Geo

- Crypto (CPI)
Key GEOs: India (IN), Brazil (BR), Nigeria (NG), Egypt (EG), Morocco (MA), South Africa (ZA)
- Push Subscriptions
Key GEO: United States (US)
Note: Evadav offers its own CPA Push subscription where payments are made for every 1000 users who subscribe to push notifications. We offer some of the highest rates in the market.
- Survey (Dating/Finance)
Key GEOs: Bangladesh (BD), Philippines (PH), Indonesia (ID), India (IN)
- IVR (Pay Per Call)
Key GEOs: Algeria (DZ), Iraq (IQ), Egypt (EG), Morocco (MA), Saudi Arabia (SA), Qatar (QA), Tunisia (TN)
- Dating
Key GEOs: Italy (IT), Germany (DE), France (FR), United States (US)

Through the Manager: Access to specific sources and bids is available on request through your personal manager.

Special Promo Codes for Launching New Push Campaigns:
- Receive a promo code personally from your manager after agreeing on campaign format, geo, bids, and sources.
- For a deposit of $300, receive a $50 bonus (20 promo codes available).
- For a deposit of $1000, receive a $100 bonus (10 promo codes available).
- Offers are limited, valid until the end of August!
- Contact your manager now!

Expert Traffic Recommendations from the Head of Demand Department – Yuliia Kondratiuk ('https://www.linkedin.com/in/yuliia-kondratiuk-07b895114/'):
- Process Automation: Always use postback and auto-rules to avoid manual optimization and updating of black and white lists.
- Creative Testing: At the start, launch several creatives for A/B testing. Keep the most effective one and try to purchase the maximum volume of traffic on it.
- Tips for Beginners: If you are new, start with offers that have the simplest flow and user funnel. This will help you learn how to optimize campaigns and work with traffic.
- Simplicity in Creatives: Creatives in your campaigns should be as simple as possible and without calls to action to increase conversion. This rule works for all verticals.
- Importance of Subscription Age: The results of the test depend significantly on the "age" of the subscription. The lower this indicator, the better. Keep in mind that there is little fresh traffic (1-7 days) on the platform, and it requires high bids to outbid competitors.
- Premium Evadav Traffic: Choose Evadav premium traffic, which shows conversions several times higher than standard.
Microbidding: If you work with large volumes of traffic, use microbidding. This option allows you to apply necessary bids precisely for each source, reducing non-target traffic and optimizing bids for the most suitable sources for you. Available on request from your personal manager.

Wishing you excellent profits with Evadav!

Conclusion: It's important to highlight the benefits of interacting with personal Evadav managers when setting up and optimizing your push advertising campaigns. With their support, you can significantly enhance efficiency and optimize advertising expenses. Don't miss the opportunity to take advantage of temporary offers that can greatly increase your ROI. Quick actions can bring significant advantages in the dynamic world of digital advertising.

Contact your Evadav account managers to discuss new push campaign opportunities.

Log in to your account ('https://evadav.com/?utm_source=internetlifeforum&utm_medium=forums&utm_campaign=top_push_source_13.08.2024')