wellinston
11-29-2021, 06:55 AM
Since you are asking this under the Lean Startups topic, I am assuming you are asking about starting a company in a way that avoids waste and optimizes learning.
In my opinion, your biggest objective should be to make sure that your BI solution has a way to separate itself from whatever is already on the market. How do you plan to differentiate?
1 - I analyze data better than the others
If true, that is very cool. Congrats. You should be able to collect a data dump from your potential customers, do some magic with it and come back with some mockup reports that will blow their minds. If you don't blow their minds, there some learning to be realized.
2 - I am easier to use, have better features
Is there a way you can simulate how these features are going to work? if so, show your customers mockups of what you are planning to do. Get some feedback. Refine. Prototype. Repeat. Make sure you capture their reactions and that they get REALLY excited about what you are bringing.
3 - I'll be cheaper
Prototype to ensure that you can build such a simple product that is simple enough but also makes them perceive value.
... I have no idea what my differentiation angle will be
If you are still at this point, I'd say you haven't done enough Customer Development yet and you should do an exploration interview with some potential customers until you learn more about what their problems are, how they fix those problems today and how you can fix it better than the others.
In my opinion, your biggest objective should be to make sure that your BI solution has a way to separate itself from whatever is already on the market. How do you plan to differentiate?
1 - I analyze data better than the others
If true, that is very cool. Congrats. You should be able to collect a data dump from your potential customers, do some magic with it and come back with some mockup reports that will blow their minds. If you don't blow their minds, there some learning to be realized.
2 - I am easier to use, have better features
Is there a way you can simulate how these features are going to work? if so, show your customers mockups of what you are planning to do. Get some feedback. Refine. Prototype. Repeat. Make sure you capture their reactions and that they get REALLY excited about what you are bringing.
3 - I'll be cheaper
Prototype to ensure that you can build such a simple product that is simple enough but also makes them perceive value.
... I have no idea what my differentiation angle will be
If you are still at this point, I'd say you haven't done enough Customer Development yet and you should do an exploration interview with some potential customers until you learn more about what their problems are, how they fix those problems today and how you can fix it better than the others.