what is link exchange in seo..?

[swatijain2233]

Hello friends,

what is link exchange in seo..?

[varunroy]

Link exchange is also called the reciprocal link. In this process, we get the backlinks on other websites and provide the link to that website from our site.

[cartloot]

The practice of exchanging links with other websites. Link exchange requests require minimal effort from you, but they can absolutely explode your traffic numbers overnight.

[RuskinF]

A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by essentially saying, “you link to me, and I'll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my back, I'll scratch yours” situation.

Google will punish you if you do it.