What is active link building?

[sonamsharma]

Hello friends,

What is active link building?

[Raju]

Link building is the process of acquiring hyperlinks from other websites to your own. ... Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

[argohub]

Simple link building tips

Build relationships
Give a testimonial
Start a blog
Write a good guest post
Discover competitors' common backlinks
Recover your dead backlinks
Turn your mentions into backlinks
Find the strongest competitors healthy backlinks
Be aware of your competitor's new links

[Neo_5678]

Google is the best place to get answers to what, who, which kind of questions!

[Betty@00Will]

You may already know that SEO is essential. However, did you know that backlinks are an essential part of SEO?

Simply stated, no matter how amazing your on-page strategy is, it’s not enough on its own to drive amazing results.

It’s a combined effort.

Whether you’re a business manager, owner or marketer, there is no doubt that you’ll need to start building backlinks for your website to compliment your on-page content. But, deciding how much to invest in building them isn’t so straightforward.

At TechWyse, we understand how difficult it can be to acquire high-quality backlinks for your business. After all, we do it on a daily basis!

That’s why we’re here to tell you why we bother so much with backlinks and why you should too.

In this article, we’ll explain why you need to focus on building backlinks in order to get the traffic, rankings, and conversions you need for your business. But, before we dive into the many reasons to strengthen your backlink portfolio, you must have a clear understanding of what these types of links are.

What are backlinks?
In brief, backlinks are links that direct back to your website from another website, preferably a high-quality one. They are crawled by Google’s search algorithm and used to determine your website’s authority.

By having high-quality links pointing back to your website, your website’s domain authority increases and so do your rankings. Overall, the goal is to have many high authority websites directing back to your website and essentially, passing on their power or “juice”.

How do you get high quality backlinks?
There are many ways to acquire high-quality backlinks for your website. However, some are more “black-hat” than others. And by this, we mean unethical in the eyes of Google.

Since we strongly advise against using these types of techniques, here are some safer, or “white hat”, ways to get high-quality backlinks:

Writing guest blogs on relevant websites
Adding your website to local directories
Creating and sharing infographics
Applying for online awards
Giving interviews
Another important thing to remember is to always strive to obtain “Do-Follow” links. These are the links that are going to pass on authority to your website. While “No-Follow” links can also be advantageous, they are not ideal for increasing your rankings.

Now that the basics are covered, let’s discuss why backlinks are absolutely essential for your search engine optimization strategy.