How is Google Analytics used in digital marketing?

[ruhikhan]

Hello friends,

How is Google Analytics used in digital marketing?

[BrijeshM]

Google analytics is the free tool offered by Google. with the help of this tool, you can track your visitors , their location , devices , demographics , language and so many things. you can also track your conversions and set up goals. mainly it has three parts. Audience overview , Aqusition overvew and behaviour overview.
to track your website's real-time data this tool is really beneficial in digital marketing industry.