Which of the two - Branded & Non-Branded Keywords influence search more?

[chetna]

Which of the two - Branded & Non-Branded Keywords influence search more?

[Raju]

Non branded keywords matters the most for search engines & they are valuable for your business too. They drives most of the traffic to your site.

[RH-Calvin]

I think branded keywords are more important as they have more searches and generates more traffic to your website from search engines.

[brissenden]

Hi colleagues)
Sorry for being off topic.
Has anyone been promoting a website for Australian traffic?

[brissenden]

If so, write to me.
Need advice