On PPC do I need to use the keywords that I have picked initially for my website cont

[hmsnaveen95]

Hi,

When picking keywords for PPC are they the keywords that I have picked out for my website content?


Thanks in advance

[laurenthomas]

For PPC it is not necessary to pick keywords from your site but if the keywords are highly searchable then it is good to have a keywords from your site. which is good for ads and it does optimize the ads as per PPC.

[gsmithva]

No, you don't have to utilize keywords from your website. Ideally, you want to pick keywords that have a decent monthly search volume with little to no competition. Those keywords I would also use for content for your site to help boost rankings in the SERPs.