Which Adwords campaign should i used for getting best ROI??

[hmsnaveen95]

I have one business based on app development and design services and we are a global based company who have teams of an expert in designing and development. And I need some lead so I can increase my business? so guys. please help me in that which campaign which i used by which i get lots of traffic and potential leads.

[avanti]

A search campaign targeting bottom-of-the-funnel keywords will almost always have a better ROI than a Display campaign using something broad (like keyword targeting).