Purpose of using keyword in SEO
I want to know that What is the main purpose of using keyword in SEO? tell me ..
If you know which keywords people searching, you can write the text of your webpage the way that this keyword is in the text. This way Google can index your text and offer it in the Google search results. if you do not add that keyword, maybe Google will not show your site or show it little bit lower in results.
Keywords are the search terms used to find your website in search engines. They are selected using Google keyword planner to rank websites higher in search results.